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Alert by MicroStrategy

Go native, fast! Deliver a branded customer engagement app, complete with native shopping, in just weeks.

Minesh Mehta – Vice President | May 14, 2014 – Magento’s Imagine

A transformation of the customer connection

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Loyalty cards

Customer support

Email marketing

Coupons

Website

Webstore

Social media

Converging

Companies need to embrace mobile Mobile technology will profoundly change consumer behavior and the basis of competition.

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2 hours per day

1B Smart phones WW

$160B per year

Consumer Attention

Device Penetration

Shopping Influence

Companies need a mobile loyalty channel

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Your business Millions of customers

Products Services

Conveniences Targeted marketing Customer service

Loyalty channel

… connected to ...

Your brand

Alert is a complete platform

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Alert Mobile App

Consumer-facing, customizable mobile app.

Alert Campaign

Intuitive system for segmentation and

marketing campaigns.

Alert Intelligence Detailed analysis

of targeted marketing efforts.

Got mobile?

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Mobile website

Custom development

Alert Platform

8 Developers 6 Months 3 FTEs to maintain

4-6 weeks to deployment

2 Developers 3 Months 1 FTE to maintain

Targeted Promotions Geo-Fencing Social Loyalty Social Gifting Campaign monitoring Segmentation Full Analytics Passbook integration POS Integration Product Scanner Notifications Gift Card Integration Buy-again Receipts Mobile Storefront Store Locator Loyalty Program Customer Service

Alert embodies over 200 man-years of development

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Targeted promotions

Receipts wallet

Social loyalty

Multimedia content

Mobile storefront

Gift cards

Social gifting

Targeted campaigns

Loyalty cards

Social integration

Store locator

Product QR reader

Campaign creation

POS integration

Push notifications

Cloud-based service

Passbook integration

Buy-again receipts

Campaign analytics

Geo-fenced offers

Integrated payments

Surveys and voting

Segmentation

Scalable enterprise software

Alert mobile app

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Mobile shopping

Targeted promotions

Loyalty programs

Social engagement

Gifting

Receipts wallet

In-store conveniences

Push notifications

Personalized Loyalty Commerce

Alert mobile app: geo-fencing notifications Alert uses geo-fencing trigger promotions whenever customers enter or leave a defined zone around your stores.

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Trela 30% off all purchases

until 4PM today

Alert mobile app: receipts wallet All online and in-store purchase receipts are consolidated for consumers automatically, and are particularly useful for reordering favorite items and accessories.

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Cross-sell and Re-order Favorite Items

Item level detail

Mobile commerce needs to be part of your app

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43 percent

of shoppers have downloaded a retailer’s app

127 minutes

a day are spent on mobile apps by consumers

25 percent

of consumers engage in online shopping ONLY via mobile

76 percent

of smartphone owners used mobile

to holiday shop

24 percent

of online black Friday sales was done by mobile shopping

112 percent

Black Friday mobile shopping increase

from last year

Go native!

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Your catalog synchronized with your app a seamless shopping experience

Demonstration

Alert Campaign System

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Create targeted campaigns Track campaign performance

Create target customer segments

Create targeted promotions

Monitor campaign performance

Launch campaign to target segments Le

arn

and

adju

st

Alert CMS: Easy to Use

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Alert CMS: Leverage Existing Assets

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Alert Intelligence

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Understand Users

Analyze Offers and Promotions

Product Specific Analysis

Channel Analysis

Alert Intelligence: users

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Alert Intelligence: offers/promotions

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Alert Intelligence: stores

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Learn more

Publish a branded mobile application with native shopping

In just weeks!

Visit MicroStrategy at Booth 100 and let us demonstrate what we can do for you.

Guess Promotional Video

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4-6 weeks to Deployment