alert by microstrategy - magentoinfo2.magento.com/rs/magentoenterprise/images/nirvana...alert by...
TRANSCRIPT
Alert by MicroStrategy
Go native, fast! Deliver a branded customer engagement app, complete with native shopping, in just weeks.
Minesh Mehta – Vice President | May 14, 2014 – Magento’s Imagine
A transformation of the customer connection
2
Loyalty cards
Customer support
Email marketing
Coupons
Website
Webstore
Social media
Converging
Companies need to embrace mobile Mobile technology will profoundly change consumer behavior and the basis of competition.
3
2 hours per day
1B Smart phones WW
$160B per year
Consumer Attention
Device Penetration
Shopping Influence
Companies need a mobile loyalty channel
4
Your business Millions of customers
Products Services
Conveniences Targeted marketing Customer service
Loyalty channel
… connected to ...
Your brand
Alert is a complete platform
6
Alert Mobile App
Consumer-facing, customizable mobile app.
Alert Campaign
Intuitive system for segmentation and
marketing campaigns.
Alert Intelligence Detailed analysis
of targeted marketing efforts.
Got mobile?
7
Mobile website
Custom development
Alert Platform
8 Developers 6 Months 3 FTEs to maintain
4-6 weeks to deployment
2 Developers 3 Months 1 FTE to maintain
Targeted Promotions Geo-Fencing Social Loyalty Social Gifting Campaign monitoring Segmentation Full Analytics Passbook integration POS Integration Product Scanner Notifications Gift Card Integration Buy-again Receipts Mobile Storefront Store Locator Loyalty Program Customer Service
Alert embodies over 200 man-years of development
8
Targeted promotions
Receipts wallet
Social loyalty
Multimedia content
Mobile storefront
Gift cards
Social gifting
Targeted campaigns
Loyalty cards
Social integration
Store locator
Product QR reader
Campaign creation
POS integration
Push notifications
Cloud-based service
Passbook integration
Buy-again receipts
Campaign analytics
Geo-fenced offers
Integrated payments
Surveys and voting
Segmentation
Scalable enterprise software
Alert mobile app
9
Mobile shopping
Targeted promotions
Loyalty programs
Social engagement
Gifting
Receipts wallet
In-store conveniences
Push notifications
Personalized Loyalty Commerce
Alert mobile app: geo-fencing notifications Alert uses geo-fencing trigger promotions whenever customers enter or leave a defined zone around your stores.
10
Trela 30% off all purchases
until 4PM today
Alert mobile app: receipts wallet All online and in-store purchase receipts are consolidated for consumers automatically, and are particularly useful for reordering favorite items and accessories.
11
Cross-sell and Re-order Favorite Items
Item level detail
Mobile commerce needs to be part of your app
12
43 percent
of shoppers have downloaded a retailer’s app
127 minutes
a day are spent on mobile apps by consumers
25 percent
of consumers engage in online shopping ONLY via mobile
76 percent
of smartphone owners used mobile
to holiday shop
24 percent
of online black Friday sales was done by mobile shopping
112 percent
Black Friday mobile shopping increase
from last year
Go native!
13
Your catalog synchronized with your app a seamless shopping experience
Demonstration
Alert Campaign System
15
Create targeted campaigns Track campaign performance
Create target customer segments
Create targeted promotions
Monitor campaign performance
Launch campaign to target segments Le
arn
and
adju
st
Alert CMS: Easy to Use
16
Alert CMS: Leverage Existing Assets
17
Alert Intelligence
18
Understand Users
Analyze Offers and Promotions
Product Specific Analysis
Channel Analysis
Alert Intelligence: users
19
Alert Intelligence: offers/promotions
20
Alert Intelligence: stores
21
Learn more
Publish a branded mobile application with native shopping
In just weeks!
Visit MicroStrategy at Booth 100 and let us demonstrate what we can do for you.
Guess Promotional Video
23
4-6 weeks to Deployment