albright college crossing boundaries the college’s comprehensive campaign advancement office...

Albright College

CROSSING BOUNDARIES

The College’s Comprehensive Campaign

Advancement Office Presentation

September 20, 2008Karen M. Fitzgerald, Advancement Consultant

The Advancement Team

Alumni Relations – Reunions, events, alumni programming, Lion Diplomats, special events, Alumni Association Board

Development – The Fund for Albright, Major and Planned Gifts, Corporate/Foundations, Research, Prospect Management and Stewardship and Advancement Information Services

College Relations – The Reporter, design, web, marketing and public relations

CROSSING BOUNDARIES

The Campaign for Albright College

CROSSING BOUNDARIES Campaign

Comprehensive Campaign = Annual Fund + Endowment + Capital Projects.

5-7 year timeframe – June 2002 – May 2008.

The quiet phase and the public phase.

A campaign that aligns with the College’s strategic priorities as determined by the Board of Trustees and Administration.

The Capital Campaign Component

The Science Center – the keystone.

The Schumo Center for Fitness and Well Being – a bit of a surprise.

Other viable projects – need the full gift amount to accomplish.

Endowment

Endowments – scholarships, endowed funds, endowed awards and prizes, and the overall general endowment.

The role of planned giving in building endowment.

Boundaries Crossed6/1/02 – 5/31/08

Endowment - $13,328,656

Capital - $19,002,037(Science Hall and Schumo primarily)

The Fund for Albright - $ 8,366,725

CAMPAIGN TOTAL $43,040,283

Annual Fund 101

What is it? - Current-use, operating budget relief for the College. Monies are used in the year they are given.

Who do we solicit? – Alumni, parents, corporations, foundations, businesses, and friends (includes employees) of the College.

Annual Fund 101 (Continued)

What does The Fund for Albright support?– Not the Buildings! – Examples: Library resources, Financial Aid, Salaries,

Athletics, Student Organizations

Gifts may be: – Unrestricted – where needed most!– Restricted – to a specific area

Annual Fund 101 (Continued)

Objectives:– To increase financial support for budget.– To increase the alumni participation rate (% of alumni

who donate to Albright).

FY0809 Annual Fund Goal = $1.2 million with a 24% alumni participation rate

Various programs/marketing Personal Visits

The Fund for Albright Programs

Student Phonathon

What is it? Runs during Fall and Spring semesters.

– Receive pledges/gifts annually of more than $380,000 for The Fund

Helps to raise awareness and support Keep the Albright community informed about

college news and needs

Young Alumni

Graduates of last 10 years (1999-2008)

Giving Society = President’s Council Status– $100 for every year since graduation

Class of 2008 = $100

Class of 2007 = $200

Class of 2006 = $300

Senior class gift program. Refurbish walkways around campus. Starting with the Pond. Those who donate $100 receive their names on a

large paver.

Senior Walkway Legacy

Senior Walkway Legacy (Continued)

Class of 2007 33% participation Pledged $7,931

Class of 2008 34% participation Pledged $10,372

Undergraduate Awareness

Educate current students about the importance of philanthropy.

Thanks-for-Giving Week– Held the week prior to Thanksgiving break.– Booths around campus in high traffic areas.– Ask students to write “thank-you” notes to donors.

Thank A Donor Week – Spring Semester May– An opportunity to highlight current faculty, administrators, students

who support The Fund for Albright.

Additional Annual Fund Dept. Responsibilities

Personal Visits Direct Mail/Online

Solicitations B&I Campaign President’s Council Program Reunion support Parent Programming

Questions/Comments?