airtel corporate presentation
Post on 24-Oct-2015
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Airtel Offer for Mousumi Industries Ltd
airtel bangladesh limited• In december’10 airtel bangladesh limited started its
journey in bangladesh with the brand “airtel”
• airtel is the 3rd largest telecom operator
in the world
• In january 2010, bharti airtel limited, asia’s leading
integrated telecom services provider, acquired a
70% stake in warid telecom’s bangladesh
operation and in 2013 Airtel acquired remaining
30% of the share.
• This is the largest investment in
bangladesh by an Indian company.
airtel global footprint
fastest growing network..
Voice Solutionfor
OPEX reduction
Voice:
.25tk/min
.25tk/min
.25tk/min
.25tk/min
.89tk/min
Call Plans U3
CUG BDT .25
Other BDT .89
Call PlansCall Plans Corp U3 Corp U Simple
Airtel-Airtel BDT .49 BDT .49
Airtel- Other BDT .89 BDT .94
CUG BDT .25 BDT .25
FNF 20 (Any Operator) 15 (Any Operator)
SMS BDT .25 (Airtel –Airtel)
BDT .50 (Airtel-Other)
BDT .25 (Airtel –Airtel)
BDT .50 (Airtel-Other
Minimum Usage Tk 300/Month Zero
Factors
Banglalink airtel U 3
Call Rate Usage Outgoing Charge Call Rate Usage Outgoing ChargeSavings in %
in BDT in % / msg In Minutes in BDT in BDT in % / msg In Minutes in BDT
CUG 0.49 50% 500 245.00 0.25 50% 500 125.00 48.98%
On-net (Peak) 0.99 20% 200 198.00 0.49 20% 200 98.00 50.51%
On-net (Off Peak) 0.99 10% 100 99.00 0.49 10% 100 49.00 50.51%
Off-net (Peak) 0.99 10% 100 99.00 0.89 10% 100 89.00 10.10%
Off-net (Off Peak) 0.99 5% 50 49.50 0.89 5% 50 44.50 10.10%
FnF - On-net 0.25 4% 40 10.00 0.25 1% 40 10.00 0.00%
FnF - Off-net 0.79 1% 10 7.90 0.65 4% 10 6.50 17.72%
Sub Total A (Voice) - 100% - 708.40 - 100% - 422.00 40.43%
SMS - FnF On-net N/A 0 0 0.00 0.10 0 60 6.00
SMS - FnF Off-net N/A 0 0 0.00 0.25 0 60 15.00
SMS - On-net 0.75 0 180 135.00 0.25 0 180 45.00 66.67%
SMS - Off-net 0.75 0 120 90.00 0.75 0 120 90.00 0.00%
SMS - International 2.50 0 15 37.50 2.50 0 15 37.50 0.00%
Sub Total B (SMS) - 0 - 262.50 - 0 - 193.50 26.29%
Grand Total (ex. VAT) - 970.90 - 615.50 36.61%
Grand Total (in. 15% VAT) - 1,116.54 - 707.83
Comparison of Airtel With Banglalink
36.61%Savings
Factors
Grameen Phone Airtel
Call Rate Usage Outgoing Charge Call Rate Usage Outgoing ChargeSavings
in %in BDT in % / msg In Minutes in BDT in BDT in % / msg In Minutes in BDT
CUG 0.49 50% 360 176.40 0.25 50% 360 90.00 48.98%
On-net (Peak) 0.89 20% 150 133.50 0.49 10% 150 73.50 44.94%
On-net (Off Peak) 1.10 10% 120 132.00 0.49 5% 120 58.80 55.45%
Off-net (Peak) 1.10 10% 120 132.00 0.89 29% 120 106.80 19.09%
Off-net (Off Peak) 1.10 5% 60 66.00 0.89 1% 60 53.40 19.09%
FnF - On-net 0.49 4% 60 29.40 0.25 4% 60 15.00 48.98%
FnF - Off-net 0.99 1% 60 59.40 0.65 1% 60 39.00 34.34%
Sub Total A (Voice) - 100% 930 728.70 - 100% 930 436.50 40.10%
SMS - FnF On-net N/A 0 0 0.00 0.10 0 60 6.00
SMS - FnF Off-net N/A 0 0 0.00 0.25 0 60 15.00
SMS - On-net 1.00 0 180 180.00 0.25 0 120 30.00 83.33%
SMS - Off-net 1.00 0 120 120.00 0.75 0 60 45.00 62.50%
SMS – International
2.50 0 15 37.50 2.50 0 15 37.50 0.00%
Sub Total B (SMS) - 0 - 337.50 - 0 - 133.50 60.44%
Grand Total (ex. VAT)
- 1,066.20 - 570.00 46.54%
Grand Total (in. 15% VAT)
- 1,226.13 - 655.50
Comparison of Airtel With Grameen Phone
46.54%Savings
31% more cost
46% more cost
31~45% savings
Savings:
Data:
Data Plans Charges Monthly Quota
1. Pay As you GO
tk.02/kb Unlimited
2. Unlimited Pac 1
tk 750/Month 3 GB
3. Unlimited Pac 2
tk 300/Month 1 GB
Super charge your business with Airtel High Speed InternetAccess WAP and the Internet instantly on your mobile phone while receiving calls at the same time. The world is at your fingertips with Airtel Internet services!
Roaming offerings
354 partners and 147 countriesroam without boundaries with the best deals
country percentage of discount
india 90 %
srilanka 70 %
pakistan 25 %
qatar 75 %
hong kong 92%
japan 70%
usa 70%
uk 50%
Thailand-97%Singapore -85%Malaysia-94%
Newly added countries:
354 partners and 147 countriesroam without boundaries with the best deals
Roaming in India(Comparison with Major Operators in Bangladesh)
airtel (with Airtel
network)GP Robi
Incoming/Min0 + BTCL charge
(BDT 12/min)150
15 + BTCL charge (BDT 12/min)
Local/Min 1.20 85 15Call to
Bangladesh/Min12 170 15
Call to Other Countries/Min
93 180 180
GPRS/MB 20 1024 800 / daySMS outgoing 5 28 15SMS incoming 0 0 0
Bulk SMS for
Viral Messaging Promo
Mousumi Industries Ltd
Bulk SMS
Power of Mobile Messaging:
1.Easy cost effective tool to reachTarget consumer.
2.Easy tool to execute campaignDetail to retailer and sales force.
3. Fast way of sending viral Messaging
4.Group Messaging
5.Ensures your campaign ROI
Monthly Usages of SMS
Per SMS Tariff in BDT(Excluding
VAT)
Per SMS Tariff in BDT(Including
VAT)
0 to 10,000 0.38 0.44
10,001 to 50,000 0.35 0.40
50,001 to 1,00,000 0.30 0.35
1,00,001 to 3,50,000 0.25 0.29
3,50,001 to 5,00,000 0.22 0.25
5,00,001+ 0.20 0.23
Post Paid Tariff of Bulk SMS
Monthly Usages of SMS
Per SMS Tariff in
BDT(Excluding VAT)
Pack CostPack
Cost(including 15% VAT)
SMS 5,000 0.38 BDT 1,900 BDT 2,185
SMS 10,000 0.35 BDT 3,500 BDT 4,025
SMS 50,000 0.30 BDT 15,000 BDT 17,250
SMS 1,00,000 0.25 BDT 25,000 BDT 28,750
SMS 2,00,000 0.22 BDT 44,000 BDT 50,600
SMS 3,00,000 0.20 BDT 60,000 BDT 69,000
Pre Paid Tariff of Bulk SMS
Case Study-BTI is using our SMS to send in promo messages.-Diamond world is using our Bulk SMS solution to promote product-Reckitt Benckiser is in a process of sending campaign information to its entire retail base.-RB group is sending HR notifications through our Bulk sms to its entire 2500 employee base-Standard Chartered Bank broadcasted its Black Berry promotion in itsEntire platinum customer base through our bulk sms solution.
Mobile Reporting for
Wining The Market
Mousumi Industries Ltd
Sales Force Automation
Surviving in Hyper competitive environment
We need to maintain our current market share as well as month on month growth.
1
What’s my return on the money I’m spending on marketing programs?
2Measuring Marketing ROI
Current Challenges Driving value from sales efforts
3
Measuring Distribution performance
Sales Force Automation
23
Firewall
Operator Network
CRM
ERP
Sales DB
Sales Force Mobile App
Sales Force Mobile App
Sales Force Mobile App
Sales Force Mobile App
Sales Force Mobile App
Sale Force
Firewall
Case Study: Coca Cola Bangladesh
Sales Executive Coca Cola
Retailer Code:1121Retailer Type: goldOrder quantity:23 caseInvoice amount:tk10000Last visit Date:12/09/2012
Operator Network
Firewall
Central DB
FirewallDistributor
Access to URL link and gets in the Order
qty
Retailer
Distributor sends in the delivery Van
Sales by region Top performing Regions/Sales growth
Month on Month retailexpansion
Out of Stock outlets by region
Retail coverage by region
Data drill
Mobile Salary for
Employee satisfaction
Mousumi Industries Ltd
Mobile Salary Architecture
The organization willing to distribute the fund, sends an excel file mentioning the mobile account no and amount of disbursement *
The DBBL mobile account system process the file and credits individual mobile account
Mobile account holder receives a notification over SMS that his/her account has been credited
The mobile account holder can collect the fund in “cash out” process from any agent point or can send it to his/her loved ones through fund transfer
* Each recipient needs to open a mobile bank account and the public/private body distributing the salary must have a mother mobile account with DBBL
Enterprise Mobile Salary/Fund Transfer
Case Study
-Bitopi Misami Group is using our M-Salary to disburse its employee salary.-Partex Group is in process of adopting M –Salary-R B Group is in process of adoption M-Salary very soon
Vehicle Tracking for
Efficiency
Mousumi Industries Ltd
Vehicle Tracking
Key Features
Manage Enterprise Users
Portal Interface for Enterprises to manage Fleets
Add Monitor Fleets
Define Route
Geo-fencing
Route Navigation
Vehicle info
Handset Offers for
Employees
The Bundle Offer with Samgsung HandsetsModel Name G-Note II G-S III
Galaxy Tab 7.0 Plus
Galaxy Ace VE Galaxy Y colors
Images
Handset Price BDT 60,330 BDT 55,500 BDT 45,450 BDT 26,700 BDT 13,390Number of
payout Months 12 12 12 12 12EMI (to be paid by customer) BDT 5,900 BDT 5,550 BDT 4,600 BDT 2,550 BDT 1,350Total Price to
customer BDT 70,800 BDT 66,600 BDT 55,200 BDT 30,600 BDT 16,200
Offer Free
Minutes/month 3,000 2,800 2,000 1,750 1500On-net minutes
(70% ) 2,100 1,960 1,400 1,225 1050Off-net minutes
(30% ) 900 840 600 525 450On-net SMS 3,000 2,800 2,000 1,750 1500
DATA 1 GB 1 GB 1 GB NA NA* the prices are inclusive VAT & TAX and Bank commission
thank you
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