air quality & communications

Hearts, Minds & Lungs The Communications Challenge on Air Quality

How can communications help?

Inform and embolden urban design decisions;

Achieve behaviour change amongst those contributing to air pollution;

Increase awareness of health professionals, esp. GPs;

Alert people to areas and times of peak pollution;

Underpin new programmes such as diesel scrappage; and

Raise awareness and as a result, provide a mandate for taking action.

Key issues or barriers

The most threatening pollutants are invisible;

Most people think the problem is ‘owned’ by someone else, or the government;

Those at greatest risk often have the lowest understanding of the science behind air quality (and are least likely to be contributors);

Behaviour change is a significant challenge; and

Personal liberty vs. the common good is a classic challenge!

Other factors to consider

Impact on city brand and attractiveness;

How to frame the ecological justice issue;

The voices of the private sector and NGOs;

How to sustain a sense of empowerment for the public (no fear with agency!) ; and

Learnings from TIF/Congestion Charge.

PLACE 43rd

PRE-REQUISITES 20th

PEOPLE 29th

PULSE 39th

POTENTIAL 24th

PRESENCE 28th

GLOBAL CBI 2013

GLOBAL CBI 2013

MANCHESTER AMSTERDAM STOCKHOLM

Climate 47 17 40

Cleanliness 33 10 4

Physical attractiveness

46 8 19

Affordability 9 3 27

Audience snapshot

Local authorities and elected members - political will and action

Community groups and networks - mobilising support, local mitigation

Transport companies - emissions reduction

Large employers - behaviour change

Professionals - e.g. GPs

+

Communities at risk - health alerts?

Car drivers - behaviour change, diesel switch

Creative campaigns

Iconic actions

This sculptural facade also doubles as an air-cleaning cladding. The tiles are produced by Elegant Embellishments (called the Prosolve 370e). They are lightweight, thermoformed plastic tiles coated in powdered, photocatalytic titanium dioxide (TiO2) which scrubs pollution from the air. #facade #material #pollution

What we’ve learnt from fags

PRECONTEMPLATION

CONTEMPLATION

PREPARATION

ACTION

MAINTENANCE

TERMINATION

People are not intending to take action in the foreseeable future.

People are intending to change in the next 6 months.

People have made specific overt modifications in their life styles.

People are intending to take action in the immediate future.

People are working to prevent relapse.

Individuals are sure they will not return to their old unhealthy habit as a way of coping.

!Aw

aren

ess /

Buy

-in

Campaign duration

Hmmm... interesting

So what’s the deal?

Okay, I’m on board!

Let’s tell the world!

And finally

“BOREDOM IS ALWAYS COUNTER REVOLUTIONARY. ALWAYS.” Guy de Bord

Next steps?