aicp meeting

Insurance Compliance & Communicationsin the Age of Conversation and Crisis

Presented to:Association of Insurance Compliance Professionals

December 11, 2009

Anthony C. DeRicoNielsen, Director of Digital Media

Co-Founder Think Communications

Think Communications LLC © copyrighted 2009 Trademarked Property

Agenda

• Who: My background, briefly

• What: Social media

• Where: Here, there, everywhere

• When: Now (well, yesterday … but today works too)

• Why:

• Because your brand depends on it

• Because your ability to reach your audience depends on it

• Because it can save you $

• Because it can save you TIME (seriously)

• Because it will make you more valuable

• How: We’ll get to that …

Think Communications LLC © copyrighted 2009 Trademarked Property

Who?

What

• Blogs

• Twitter

• Social Networks

• Video-Sharing Platforms

• Search Engines

• Monitoring Services

• Aggregators

What?

Think Communications LLC © copyrighted 2009 Trademarked Property

Compliance & Policy Issues

Think Communications LLC © copyrighted 2009 Trademarked Property

Why?

Think Communications LLC © copyrighted 2009 Trademarked Property

Virtual Communications Delayering

Think Communications LLC © copyrighted 2009 Trademarked Property

Why?

• It saves time

• It saves money

• It makes you more marketable

• It enhances your personal brand AND your company’s brand at the same time

• Your competitors are doing it

Think Communications LLC © copyrighted 2009 Trademarked Property

Now, how?

Think Communications LLC © copyrighted 2009 Trademarked Property

How?

Think Communications LLC © copyrighted 2009 Trademarked Property

LinkedIn

LinkedIn & YOU

1. It’s no longer just about the business card

2. Build your professional network to increase communication

3. Build your professional network

4. Validate content by getting input from the experts

Think Communications LLC © copyrighted 2009 Trademarked Property

• Create professional groups for different audiences, then promote events to them

• Join groups to increase your brand visibility

• Research and network

• Share presentations using the SlideShare application

• Track what’s being Twittered about your brand via the Company Buzz app

• Use LinkedIn Polls to deliver a co-branded poll to specific segments of your LinkedIn audience

LinkedIn & YOU

Think Communications LLC © copyrighted 2009 Trademarked Property

Think Communications LLC © copyrighted 2009 Trademarked Property

LinkedIn Apps

Think Communications LLC © copyrighted 2009 Trademarked Property

Facebook

Twitter

Think Communications LLC © copyrighted 2009 Trademarked Property

Twitter

Think Communications LLC © copyrighted 2009 Trademarked Property

1. What are you doing right now becomes – what is happening right now at your company

2. People can now follow content, participant reaction and get other insights

Twitter

Twitter Basics: • A micro-blogging platform

which posts are limited to 140 characters

• 8-12 million users

• 1,300% growth from April 2008 to April 2009

Twitter Symbols:

• Twitter Handle:@anthonyderico

• Hashtag: #aicp

• Retweet: RT @thinkcomllc

• Direct Message: DM

Think Communications LLC © copyrighted 2009 Trademarked Property

• Create a following

• Get input from clients and potential customers

• Track conversations about your company

• Gauge satisfaction in real-time

• Get insights from experts, & stay up-to-date with industry news and trends

Example:

• Notify consumers of recent of changes in legislation

- Passage of “NO Texting While Driving Law”

Twitter & YOU

Think Communications LLC © copyrighted 2009 Trademarked Property

How?

#1

#2

• Search for people to follow via: TwitterSearch (#1) TweetScan Summize

• Search for relevant topics in real-time using Twitter’s built-in search engine (#2)

• Start tweeting info that is relevant to your target audience

Think Communications LLC © copyrighted 2009 Trademarked Property

Twitter & YOU

• Shorten links to maximize tweet space using one of many link-shortening tools (which also tell you how many people actually clicked on the link—a measure of engagement) Bit.ly Cli.gs TinyURL DwarfURL

• Monitor mentions of your brand by typing it into the search field

To-Do List

• Create a LinkedIn profile

• Join at least 1 professional group

• Ask a question

• Create a Twitter account

• Search for (and find) at least 10 influencers to follow

• Research how active a potential venue is on Twitter, and brainstorm how that will help you market

Think Communications LLC © copyrighted 2009 Trademarked Property

Questions???

Think Communications LLC © copyrighted 2009 Trademarked Property

Contact: Anthony DeRico, principal Think Communications LLC80 John Street, Suite 14GNew York, NY 10038anthony@thinkcomllc.comwww.thinkcomllc.com