agriculture, supply chain, best practices, markets pedro lichtle mian ahsan ahmed aadam soorma ying...
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Agriculture, Supply Chain, Best Practices, Markets
Pedro LichtleMian Ahsan AhmedAadam SoormaYing Li
Nokia Life
Nokia LifeLocalized information including
weather conditions, advice about crop cycles, general tips and techniques, as well as market prices for crops.
Farmers in the pilot scheme said getting daily prices on their phones reduced their dependency on agents for basic information, enabling them to negotiate with greater confidence.
Nokia LifeNokia Life was launched in 2009 for
“emerging market” customersStarted in India; has been rolled out in
Indonesia, China & Nigeria◦ Farmers pay $1/month for the service
Farmers receive customizable daily text updates:◦ Growing advice, weather forecasts, market
prices
Nokia LifeFarmers have seen drastic improvements
in their farm output◦ It’s considered an “agricultural input cost” due
to necessity◦ It has removed the “guesswork” associated
with pricing◦ Can farm more confidently
Still room for improvement◦ Farmers request customer service via photo
uploading Example: farmer sends in photo of infected crop Farmer receives a diagnosis reply with treatment
advice
Financial Times ArticleLast week’s Financial Times ran a
relevant article◦ Mobile devices: Phones give farmers an
edge when in the field◦ Nov. 21, 2012◦ http://www.ft.com/intl/cms/s/0/490e9f88-29eb-11e2-a5ca-
00144feabdc0.html#axzz2DNO6wtz6
ICT Solutions in Pakistan
Video on ICT Agriculture
Video– ICT based agriculture-solutions in Pakistan
--By CABI
Question:
1. Briefly describe(in a few sentences) the goal of ICT implementation into agriculture markets.
2. If CABI conducts a follow up study, how can they increase user feedback and streamline support units?
3. What can be done differently in a following study?
Promoting ICT investment in Cassava Value Chains in NigeriaWhat is a value chain?Cassava is consumed by 80% of
people living in rural Nigeria daily.How can ICT be used to promote the
productivity and growth of firms?Show how firm characteristics such of
SME’s influence ICT effectiveness.Study conducted involved growers,
processors and marketers.
QuestionsOut of the three categories,
growers, processors and markets, who are most likely to reap the benefits of using ICT and why?
Why does ICT ownership have more of an influence on SME output than ICT investment or frequency of use?
Linking Supply Chain MarketsDeveloped countries—Australia Problem: Primary grocery producers ineffectively participate
in supply chaina). Australia’s uneven geographic spread. A small number of large cities .vs. the vast and
sparsely populated rural areas. b). Primary grocery producers don’t have time
to access the internet. They have to spend most of their time in the field. c).Grocery industry was mainly controlled by
two major retail chains: Woolworths and Coles.
Question:How to use technology to help
organic primary producers enhance information access and provision, so as to improve the integration into the grocery supply chain? ( Australia has strong mobile support. )
Solutions:Design:A mobile commerce technology
for organic primary producers effective participation in the grocery supply chain.
MobiCert Login and Home Screen
Mobile ApplicationName : MobiCert Functions: Record-keeping; Database
access; Weather Information; Information access and provision and community features into one platform.
Benefitsa). Accessing and exchanging
information in filed using a mobile device.
b). The approved input database allows organic producers to check any input quickly.
c). Improving the communication between organic primary producers and strengthen their inter-relationship.
COMMONSense Net: A Wireless Sensor Network for Resource-Poor Agriculture in the Semiarid Areas of Developing Countries
Panchard, J., Rao, S., Prabhakar, T. V., Hubaux, J. P., & Jamadagni, H. S. (2007)
Key IssuesResource-poor farmers
High rate of suicides
Increasing debt
Crop failure
SolutionImproving environment
monitoring
Providing decision-support system
Using technologies◦Wireless sensor networks (WSNs)
Design and ImplementationUse of participatory and iterative
design
Employment of a field survey (10 months, 3 villages)
Deployment of WSNs (fully scalable)◦Calibration◦Alert◦Soil Moisture Prediction◦Water Requirements Assessment
Reliable Data Gathering
Source: www.commonsensenet.in
Bicycle Datamule
Source: www.commonsensenet.in
WSNs’ CharacteristicsConsiderations Limitations (first results)
Minimum Range of 100m (Up to 1km is desirable)
Durability of nodes of 6 months (cropping season)
Ideally using alkaline batteries or small solar panel
Range of 200m
Durability of nodes of 2 months (soil moisture use just 1 month)
Alkaline batteries
Improvements (1st Iteration) New wireless sensor platform
◦Range from 300m to 1km◦More attractive power consumption
New data acquisition board◦Customized for soil moirture ◦3.6-V lithium battery
New software◦Life-time of up to 5 years
QuestionsIs the project succesful?
How could you improve the COMMONSense Net project?◦ Scalability◦ Economic Sustainability
Do you think that the COMMONSense Net project should be replicated in other developing countries? Why?◦ Design/implementation gaps: hybrids◦ Computer literate operators
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