agile strategy and strategic doing: an introduction

An Introduction to Agile Strategy and Strategic Doing Ed Morrison Director Purdue Agile Strategy Lab

Why are people getting interested in Strategic Doing?

Strategic Doing Workshops

Why are people getting interested in Strategic Doing?

We’ve cracked the code on

complex collaboration

My personal journey started here, 1983

Staff counsel, Senate Democratic Policy Committee

Next stop: Mazda Manufacturing Complex Hiroshima, Japan, 1985

Corporate Strategy Consultant, Telesis Client: Ford Motor Company

Next stop: High tech optics factory run by Chinese military, 1991

Negotiating supplier agreement for Berger Instruments

Next stop: Learning about the Internet from a physicist, 1992

Consultant to Internet company

Next stop: Transforming Oklahoma City, 1993

Consultant to Greater Oklahoma City Chamber of Commerce

We need to create a vibrant ecosystem for technology companies.

Next stop: Designing an ecosystem in Charleston, SC 2001

Ernest Andrade Economic Developer City of Charleston

Consultant to Greater Charleston Chamber of Commerce

“Transform your Workforce System”

✓13 regions nationally ✓$15 million each ✓3 years to innovate

The federal government

Next Stop, Indiana, 2005

0

7,500

15,000

22,500

30,000

Began Training Completed Training Degrees/Certificates

Goal Result

2.7 X

2.9 X

2.7 X

Result: We exceeded goals by almost 3X: With 8% of the national money, we produced 40% of the national results

The results start appearing Oklahoma City, 2007

Photo by: Luke Barrett

We accelerated per capita income growth

OKC is now considered a national model

The Charleston Digital Corridor has also gained national attention

Next Stop, Milwaukee Water Summit, 2008

© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08

Funds

Fluid Transport/ Civil & Ind. Engr.

Detection

Materials

Bioscience

Pumps/ Valves/ Components

Analysis/ Measuring/

Control

Water User

Consumer Products

Treatment/ Processing/

Softening

Utilities

Funding Agencies

Academic Institutions

Private SectorPublic Sector

Milwaukee Water Cluster, 2008

DOE

EPA

NSF

USDA

DoD

NOAA/DOC

Interior

World Bank

Foundations

International Partners

NIHGreater

Milwaukee Foundation

UWM

Marquette

UW-Madison

WATER Inst.Chem & Biosci

School of Freshwater Science

CEASPhysics

MSOEFluid Power

Rapid Proto Center

M7/GMC MMSDCity of

Milwaukee

DNRUNDP

Federal Government

Municipalities

Water Council

Pentair• Filtering & purification

GE

Badger Meter• Water meters • Meter reading systems

Procorp• Water reuse & softening • Phosphate & radium removal

AO Smith• Water heaters

Kohler• Faucets • Materials, coatings, plating • Casting technology

Miller Coors• Intake quality, output quality • Energy consumption

AquaSensors Thermo Fisher Scientific

Fall River

Great Lakes Water• Water treatment equipment Advanced

Chemical Systems• Ind. wastewater treatment

CH2MHILL• Engineering services

ITT

Sanitarie• Wastewater treatment

design

Flygt• pumps

SiemensJoy Bucyrus

Veolia• Water utilities

Environmental

Energy Efficiency

Processing & Treatment

Monitoring & Detection

Milwaukee is now recognized as a global water hub

7

The Space Coast called when the Shuttle

closed down in June 2010

We formed a new cluster in renewable energy

Next stop, Flint, 2012

We held our largest 3 day Strategic Doing training in Flint, 2014

Strategic Doing gives us the power to change our lives, our neighborhoods and our communities

AGILE STRATEGY LAB / / APRIL 2017

Bob Brown Associate Director Center for Community and Economic Development Michigan State University

We used Strategic Doing with our partners to transform engineering education at 50 universities

Pathways universities are developing or have launched over 300 collaborations using Strategic Doing

New or redesigned courses

Infrastructure (new classrooms, IP policies, etc.)

Non-credit learning (workshops, intenships)

New or renovated makerspaces

Competitions

Credentials (minors, certificates or degrees)

Consolidations of I&E activity across campus

Other

0 20 40 60 80

6

17

29

36

37

62

64

79

“The Strategic Doing (SD) approach might be one of the most effective ways of implementing change on campus.”

Ilya V. Avdeev, Ph.D.University of Wisconsin-Milwaukee

“The Strategic Doing approach had a significant impact for us in helping us move faster… It keeps the whole team focused on outcomes.”

Magda Lagoudas Executive Director of Industry and

Nonprofit Partnerships College of Engineering

Inspired by this work, we have won a $2 million NSF award to transform Purdue’s Mechanical Engineering Department using Strategic Doing, 2015

We have helped the board of the American Society for Engineering Education to transform the organization

We have begun integrating Strategic Doing with Fraunhofer innovation and technology management

We began integrating Strategic Doing with Fraunhofer innovation and technology management, 2014

Universities face complex challenges of converting knowledge into money

© Fraunhofer IAO, IAT Universität Stuttgart

Slide ‹Nr.›

Universities must move from hierarchical to network-based thinking and doing

A platform can connect and leverage assets across a campus

© Fraunhofer IAO, IAT Universität Stuttgart

Slide ‹Nr.›

today

future

Strategic Doing

A strategy protocol can migrate assets from hierarchies to networks

We are using this approach to assemble diverse teams to address Grand Challenges

We are designing new collaboration platforms

Key insight: Strategy in complex environments involves following simple rules

When followed, simple rules create a swarm

Simple rules can create alignment out

of confusion and conflict

Self-directed teams learn by doing with a process that is lean, fast,

and agile

We start here:

Strategy in open networks involves two simple, but not easy questions

Strategy emerges from questions and commitments

We convert these questions into a discipline of 10 simple rules

45

Following the rules, teams design strategies in hours and quickly summarize them on maps

They learn to present their strategy in as little as 2 minutes

Teams design an interactive process so strategies become sharper with experimentation and learning by doing

“The best methodology I have seen in 20 years.”

Paul Collits Former President

Australia New Zealand Regional Science Association

In today's collaborative management culture Strategic Doing offers a tool that allows team members to advance ideas to implementation quickly Janyce FaddenVP/General Manager (retired) Portescap/Danaher Motion

AGILE STRATEGY LAB / / APRIL 2017

Strategic Doing allows a business to quickly identify an interested ecosystem of local businesses that have a collective interest in and capability to solve a defined customer problem.

Todd Tangert Former Combat Systems Architect Lockheed Corporation

AGILE STRATEGY LAB / / APRIL 2017

4.0 Analytics

I’ve worked with large companies trying to do open innovation, but the Strategic Doing process is unique. This is the most clear and concise open innovation process I’ve seen.

Mark ScotlandChief Operating Officer 4.0 Analytics

AGILE STRATEGY LAB / / APRIL 2017

Learn moreEd Morrison edmorrison@purdue.edu

agilestrategylab.org strategicdoing.net facebook.com/stratdoing

Scott Hutcheson hutcheson@purdue.edu

Liz Nilsen enilsen@purdue.edu