afdfc 2010 an_appetite_for_change_pm

Marie Francis, OBE

Chair Sustainable Food &

Farming Group, East of England

Food and Farming ─ the 2020 Vision

The links between food,

environment and health

Sustainable Food and Farming Group

Marie Francis OBE

Double

GVA

Meet social

responsibility –

health and diet Environmentally

sustainable

Change is unavoidable

• Population growth, consumption

• Fuel and renewable products

• Competition for resources

• Climate change

• Do it sustainably

• Health

Demand

Double

Replenish

Asset

Base

More

from

Less

UK FOOD SECURITY

East of England agri-food

threat or opportunity?

• R&D

• Strong businesses in food and farming

• Large collaborative ventures

• Excellent soils & climate

Critical

Mass Niche to

large scale

OPPORTUNITY

Production – double GVA

• Higher yields

• Target growth markets

• Meet consumer trends ─ adding value

convenience, health and wellbeing, provenance

• Renewable energy generation

• Renewable materials

Wheat?

Fruit & veg

Biological

waste

Production – Double GVA

Large scale transformational projects

– Cambridge – Camgrain

– Thanet Earth

Resource

efficiency

Reduced

pollution Technology

driven

Ensure it is environmentally

sustainable

Reduce negative impacts, especially diffuse pollution

Deliver positive benefits ─ uptake agri-environment

schemes

50% cut

artificial

fertilisers

No landfill Water

storage

Soil

strategy

Collaborative

landscape

Biodiversity Carbon

sequestration

Social responsibility

diet and health

• Develop healthier foods

• Support functional food market

– Health promote, disease prevent

• Educate consumers on healthier diets

Higher nutritional

quality

heart cancer

bones $175bn

Make accessible

2020 Vision

Making it happen

• R&D and knowledge transfer

• Skills:

– Technologists

– Business leaders

• Commercial investment

• Infrastructure:

– Transport, planning, regulatory environment

Increased

production

New product

development

Sustainable

production

methods

New

facilities

New

products

2020 Vision

Making it happen

• Business driven

• Working with local, regional and national governments

and agencies

• Supported by NGOs

FOOD AND FARMING IS A

MAJOR UK OPPORTUNITY

Coming together

local and large

scale

Yvonne Moores

Economic Development Team,

Suffolk County Council

Suffolk Food, Drink &

Agriculture

‘An Appetite for Change’

September 24th, 2010

Yvonne Moores

Suffolk County Council

Food & drink sector

ICT

Agriculture

6,330 jobsFood processing/

manufacturing 12,000 jobs

Biotechnology

Packaging

Distribution 12,000 jobs

Hospitality and

Tourism

47,000 jobs

Retail / wholesale28,000 jobs

Services:• financial

• legal

• equipment manufacture

• veterinary

The whole Economic Value Chain – field to fork: £400m to Suffolk Economy

ICT

Agriculture

6,330 jobsFood processing/

manufacturing 12,000 jobs

Biotechnology

Packaging

Distribution 12,000 jobs

Hospitality and

Tourism

47,000 jobs

Retail / wholesale28,000 jobs

Services:• financial

• legal

• equipment manufacture

• veterinary

The whole Economic Value Chain – field to fork: £400m to Suffolk Economy

Food, Drink & Agriculture

Benefit to Supply Chain & Economy

• Increase access to fresh, nutritious food

• Increase affordability of fresh food

• Create ‘alternative’ large scale markets

• 40% of food costs are distribution

• Increase effectiveness of food distribution miles

• Other models have not been ‘successful’

Why hasn’t this been done before?

• Supply chain is too complex

• 95% of businesses are under 5 employees

• Lack of business skills in sector

• Collaboration ‘doesn’t work’

• Need to reduce number of suppliers ─

eg. public sector, farm shops, restaurants

Suffolk Local Food Hub

• Virtual rather than physical hub

• Business-2-Business

• Use existing distribution capacity

• For small, niche businesses to large scale

wholesalers

• Access to alternative large scale markets

• Confidence to increase production

Yvonne Moores

Yvonne.moores@suffolk.gov.uk

07912 999 326

Suffolk County Council

Suffolk Food, Drink &

Agriculture

Rebecca Guyver Research & Evaluation,

Eastfeast

Mary Pendered Horticultural Learning,

Eastfeast

Why we need to change our eating habits

and how we are doing it – working with

schools & local communities

Cathryn Benefer Head, Bramfield CEVC

Primary School

Alison Cole Deputy, East Bergholt CEVC

Primary School

Activities that inspire change (ctd)

Adult:

We sent out at a plea in the newsletter

for any expertise that would help us to

build raised beds ~ and the response was

overwhelming!

Not only did we get 75 people (including

children) turn up for the dig, we got timber,

a digger and lots of enthusiasm.

And people keep coming back to see if we

need a bit more help.

Memorable food experiences (ctd)

Child:

First we went into the garden and planted the

seeds, then we weeded them lots and watered

them and made a scarecrow to scare the birds off!

After it was cut we went to a farm and watched it

go through a combine, then it was put in a big

wooden mill.

Back at school, we made bread and carried it out

to the allotment and cooked it in the bread oven.

Then we got to eat it and I thought, I made this.

Adult:

It’s not a question of joining things together

but a question of just being involved in the

work of the garden and then allowing all the

other things to happen.

It’s almost like camouflaging their learning,

so they’re doing it without realising it and

they’re doing it because they’re so enthused

by something else.

The main impact on the children’s attitude has

been their enthusiasm for discovering stuff.

Collaborative Processes (ctd)

Time for listening, observing, reflecting (ctd)

Child:

When we grew sunflowers, it wasn’t

just about the planting or watering.

It was also counting and measuring

them ~ and when we wrote about it in

our journals, it didn’t feel like writing.

Space for imagination (ctd)

Adult:

I will now be using willow weaving at work.

The shelter building activity has also

introduced me to the ‘risk’ activity; we must

allow pupils to face these dangers!

I will be remembering to keep the child in

me alive, get outdoors in the summer and

be creative and try not to get too bogged

down in the day-to-day.

Child:

Gardening helps me to garden at home. I have

some seeds at home that I want to bring into

school ~ marigolds and sunflowers.

By the way, did you know that my sunflower

was as tall as two Phoebes?

My mum couldn’t believe that, but I showed her

the picture in my journal, and now she does.

Real and relevant activities (ctd)

Adult:

Eastfeast gave me the confidence to follow

the approach I wanted to follow and all the

reading and research backed this up.

Also, networking with the creative

practitioners and staff from other schools

outside our pyramid was really useful.

We all had a lot to learn from each other.

A community of learners (ctd)

Child:

When we worked on the outdoor classroom,

I was surprised how the whole form worked

together, all of us ~ people who didn’t really

talk before were just getting on with it.

We designed and made it ourselves. We

had to work together and think about it really

carefully ~ the whole thing was our idea.

Dialogue (ctd)

Adult:

I think the holistic feel of Eastfeast is key ~ its

inclusive ideology with the school community,

the experts they bring in, the way it keeps

broadening the experiences ~ and I love the

focus on growing food.

Children learn first hand that not all things give

immediate gratification and that some take

more long-term investments.

Those ideas seem to permeate the school

environment.

Time to be responsive (ctd)

Child:

I feel excited when I look through my

journal because every time I turn a page,

I see something I like.

We have learnt a lot of things from our

partner school in Buhumba ~ like not

wasting food and being good at recycling

and growing food in the school garden

like they do.

Widening contexts (ctd)

Adult:

By opening the school to growing in the raised

beds, relationships with parents who have been

hard to reach in the past have developed so that

they are now part of the community.

This is empowering children who come from less

privileged circumstances to feel special.

We intend to build on this.

Building on social capital (ctd)

Child:

Dear Mary

I really enjoyed the feast, making bread

and gardening with you.

It was amazing to eat our bread off our

plates and then see them in the Gallery

in Aldeburgh.

Celebrations (ctd)

Wellbeing (ctd)

Adult:

My 2½ year old daughter comes in with her mummy

and daddy at the weekend to help with the garden.

She knows the names of the veg.

Helen tells her to water the tomatoes and she knows

where they are and what they look like. Being here is

good for her education.

It’s good to see David helping to build something that’s

good for the school and our children will benefit too.

The school has a real community feel!

Lucy Neal

Co-Chair, Transition Town Tooting

Fabio Santos

Artistic Director, Phakama

Celebration can play a key role

in engaging with the Community and

initiating change

The

Trashcatchers

Carnival

The Trashcatchers Carnival

The Trashcatchers Carnival

The Trashcatchers Carnival

The gardeners of the earth

The gardeners

of the earth

Reclaiming public space

Community at the heart of it

The power of

imagination

Poetry and beauty enables change

“At Fishponds I will find my flock and

fly in formation and nest on my rock”

Change in the making

Given the right structure,

everything is possible

The spiral that kept us on track

Gladness

Honoring our pain for the world

See with new eyes

Going forth

The Bird of

Sankofa

“It is not taboo to go back

and fetch what you forgot.”

“Sankofa” teaches us that we

must go back to our roots

in order to move forward.

We should reach back and gather

the best of what our past has to teach

us, so that we can achieve our

full potential as we move forward.

Whatever we have lost, forgotten,

forgone or been stripped of,

can be reclaimed, revived, preserved

and perpetuated.

“And what was it all for?”

Bringing different parts of Tooting together,

illustrating how supposed rubbish can be

re-used to make things of beauty and that

high streets don’t always have to be highways:

they can be community spaces too.

By doing something out of the ordinary,

the Lido crew have helped Transition Town

Tooting show that people and places

can change, that there are other ways of living

in a low carbon future.

Trashcatchers legacy

The Estate Agents

shop opposite

Tooting Bec tube

has mysteriously

started to display a

tutu made out of

silver coffee bags.....