ae bc ppt18

1© Aptech Training Ltd. FZE

In the previous lesson you learnt to:

• Write a short, simple report using appropriate layout

• Write an executive summary of a report

• Use a range of linking devices in the context of a report

For Aptech Centre Use Only

Fiscal Health and Sales

At the end of this lesson you will be able to:

• Understand key financial vocabulary

• Practise reading for gist

• Practise listening for detail

• Further practise report writing

Learning Objectives

Reading Skills

Reading

Check your business’s financial health

Reading Skills

Understanding the Text

A key reading skill is the ability to understand the gist of the writing: what is

its overall message? With your partner discuss:

1. Who is writing the article? What evidence do you have?

2. Who is the audience? What evidence do you have?

3. Is the style formal or informal? What evidence do you have?

4. Where do you imagine this would be published?

• With your partner write no more than 10 sentences to

summarise the article.

• Do this without checking your dictionary.

Exercise

Speaking Skills

Opinion

• Read and highlight any unknown vocabulary. With your partner share your

ideas on what the word might mean.

• Look at the context and use logic to help you.

Speaking Skills

Opinion

Financial statements should detail assets, liabilities, equity, income and

expenses.

It is in a list with other nouns. Income means money we earn, expenses

are things we must pay. The word financial means to do with money. A

financial statement is a document writing about a company’s money.

Therefore equity may be something a company owns that is worth

money?

Look at the following definitions of financial vocabulary and find the word(s) in the article that matches it. They are in order of appearance in the text.

Exercise

Words Definitions

The value of a company’s shares or the money held in property

The amount of money that a company owes

The value of a company's shares

Money that someone gets from working or from investing money

A financial period of time –a quarter or

An arrangement to receive goods from a shop or money from a bank and pay for it laterFor Aptech Centre Use Only

Exercise

Words Definitions

An arrangement to be able to borrow money if needed

A state where financially a company cannot operate in the normal way

The money left after deducting cost of manufacture from the sale price

A relationship between the sizes of two numbers or amounts

Income from business activities or taxes

Loss of goods through breakages, faulty manufacturing or stealingFor Aptech Centre Use Only

Answers

Exercise

Words Definitions

assets The value of a company’s shares or the money held in property

liability The amount of money that a company owes

equity The value of a company's shares

incomeMoney that someone gets from working or from investing money

fiscal period A financial period of time –a quarter or

creditAn arrangement to receive goods from a shop or money from a bank and pay for it laterFor Aptech Centre Use Only

Answers

Exercise

Words Definitions

credit facility An arrangement to be able to borrow money if needed

cash crunchA state where financially a company cannot operate in the normal way

gross profitThe money left after deducting cost of manufacture from the sale price

ratio A relationship between the sizes of two numbers or amounts

revenue Income from business activities or taxes

inventory shrinkageLoss of goods through breakages, faulty manufacturing or stealingFor Aptech Centre Use Only

Now look in the text. There are definitions written for:

Exercise

Words Definitions

financial statements

liquidity

expenditure

Answers

Exercise

Words Definitions

financial statements a formal record of a business’s financial dealings

liquiditya situation in which a business has money or property that it can sell in order to pay money that it owes

expenditure the use of time, money, energy etc. doing something

Now look at the following expressions found in the text and write definitions:

Exercise

Words Definitions

To run out of something

To keep track of something

To keep an eye on something

A snapshot

To creep up on

something/someone

To smooth out something

A surefire way to do somethingFor Aptech Centre Use Only

Answers

Exercise

Words Definitions

To run out of something To finish/have no more of

To keep track of somethingTo have all the information that you need about

something

To keep an eye on something To watch continuously

A snapshotA short description that tells you what a particular

place or situation is like at a particular time

To creep up on

something/someone

To move towards someone quietly and slowly,

especially because you want to surprise them

To smooth out something To make a problem seem less serious

A surefire way to do something Certain to be successfulFor Aptech Centre Use Only

Writing Skills

Writing

• Look back at your summary.

• Do you want to make any changes?

• Compare your summary with another pair.

• Now together, as a group, use your two summaries and rewrite one

summary together.

Selling

The two most common ways of selling are:

A. Direct selling

B. Indirect selling - Selling wholesale

Look at the products and services in the box and match them to the kinds of selling activities that you would expect companies to employ (A or B). You may choose more than one for each product.

Breakfast cereal

Gas and Electricity provider

Software company producing games

Cola drink company

Online shopping store

Life insurance company

Instant coffee producer

Online education providerFor Aptech Centre Use Only

Answers

B Breakfast cereal

A Gas and Electricity provider

A Software company producing games

B Cola drink company

A Online shopping store

A Life insurance company

B Instant coffee producer

A Online education providerFor Aptech Centre Use Only

Listening Skills

You are going to listen to Ryan Taylor talk about how his household furnishing company has changed its sales activities over the few years.

As you listen, answer the following:

1. What post does Ryan Taylor hold in made4u?

2. What does made4u make?

3. How old is the company?

4. made4u has been a market leader in what?

5. made4u site creates a simulated image of what?

6. Traditionally, what would made4u do if a line wasn’t selling?

7. The units sold in store are now ________% of all sales.

8. made4u insists the price will be ______________ at all points of sale.

9. Working without the middleman creates what?

10. How will made4u pass on increased profits?

Listening

Listening Skills

Answers

1. CEO

2. Household furnishings

3. 10 years old

4. Simulated reality

5. A room in the customer’s house

6. Discontinue it

7. 40%

8. the same

9. More profits

10. Free delivery, lower prices

Listening

Listen again and complete the following headings on the chart.

1. ______% of first time buyers buying

online.

2. ______% of units sold in stores in the

3. ______% of units sold in stores now.

4. ______% of customers using 3D model.

5. ______% of people visiting the

showrooms.

Exercise

0% 25% 50% 75% 100%

5.___________________

4.__________________

3.__________________

2.__________________

1.________________

Future

10 Years Ago

Listen again and complete the following headings on the chart.

1. 50% of first time buyers buying online.

2. 100% of units sold in stores in the past.

3. 40% of units sold in stores now.

4. 85% of customers using 3D model.

5. 40% of people visiting the showrooms.

Exercise

0% 25% 50% 75% 100%

5.___________________

4.__________________

3.__________________

2.__________________

1.________________

Future

10 Years Ago

Listening Skills

Fill the gaps in the sentences using these key words from the listening.

1. Tesco’s is one of the biggest _________________ in the UK, selling everything

from food, clothes and household items to offering banking and mobile services.

2. We _________________ to be accurate, but some mistakes are inevitable.

3. The price of cotton has increased but the cost of the product to the consumer

has not. Therefore, our profit _________________ has been reduced.

4. He has the practical understanding and intelligence. He has a lot of political

_________________.

Vocabulary

trailblazing transformed strive templates savvy

founder retailers showrooms simulate margin

Listening Skills

5. We display our cars in small _________________ in almost every city. It is

easy therefore for customers to see our products.

6. When Apple launched the iPhone, it was _________________ in the

smartphone market. Now, other competitors have caught up and it is personal

choice as to which phone is best.

7. The _________________ of the company died 80 years ago. But, the

Vocabulary

Listening Skills

8. London was _________________ for the 2012 Olympic Games. Roads were

closed, flags were flown and the whole transport system had pink signage so

people could easily find the events.

9. Our new machine _________________ what it is like to fly an actual plane.

We hope it will be used to help train pilots in emergencies they may face.

10. The artist made a paper _________________ so that the same pattern could

Vocabulary

Listening Skills

Answers

1. retailers

2. strive

3. margin

4. savvy

5. showrooms

6. trailblazing

7. founder

8. transformed

9. simulates

10. template

Vocabulary

Reading made4u report

Multiple choice

A Report

1.a. point b. purposec. reason

2.a. figure outb. evaluatec. estimate

3.a. importantb. regularc. key

4.a. expenseb. expenditurec. cost

5.a. additionalb. extrac. further

6.a. revealedb. disclosedc. demonstrated

7.a. comes outb. revealedc. launched

8.a. reducingb. droppingc. declining

Answers

A Report

1. purpose

2. evaluate

3. important

4. expense

5. further

6. revealed

7. launched

8. reducingFor Aptech Centre Use Only

Writing Skills

Writing a Report

The company you work for has held a sales event to launch a product or

products. Your managing director has asked you to write a report on the

effectiveness of the event including the following information:

1. Who was invited to the event?

2. What the reactions of the guests were to the product(s)?

3. How successful it was?

4. What recommendations you would make for future events of this kind?

Writing Skills

Writing a Report

Discuss these questions in small groups:

1. Choose a product or products to launch.

2. What sorts of activities are held at product launches - brainstorm ideas.

3. What section headings would be suitable for the report?

4. Who will be reading the report? What kind of style do you want to write

it in?

Test Your Knowledge

1. Fill in the gaps with a suitable word from this lesson.

Statement

1He was very ________, he could get anyone to do anything hewanted!

2We ______________ how much we needed to order and hadlots left over.

3 We didn’t understand so had to ask for ____________.

Test Your Knowledge

1. Answers

Statement

1He was very persuasive, he could get anyone to do anything hewanted!

2We overestimated how much we needed to order and had lotsleft over.

3 We didn’t understand so had to ask for clarification.

Test Your Knowledge

2. What is wrong in these sentences?

Sentences

1 We were talking in a very animation way, quite loud with lots of gestures.

2 He has no patient. He always loses his temper.

3 We were haddled together in a group in the corner of the room.

4 They were always mining in the meetings.

Test Your Knowledge

2. Answers

Sentences

1 We were talking in a very animated way, quite loud with lots of gestures.

2 He has no patience. He always loses his temper.

3 We were huddled together in a group in the corner of the room.

4 They were always moaning in the meetings.

In a Nutshell…

In this lesson you learnt to:

• Understand key financial vocabulary

• Practise reading for gist

• Practise listening for detail

• Further practise report writing

Thank You

ae bc ppt18

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