advocacy gardening: help your campaign grow

Advocacy Gardening

Help your campaign grow!

Mary Joyce!for the Open Society Foundations!

July 25th, 2014 | Dubrovnik, Croatia!

!images: Flickr/Todd Fowler, dixieroadrash, Rakib Hasan Sumon!

Last year...!

...I sketched the big picture:!

..and everyone did the same activity !

This year you are all using your advocacy videos in different ways "

(and are at different stages in the process).!images: Flickr/ukgardenphotos!

So we’re going to do some gardening!!

images: Flickr/Garry Knight!

Gardening = Intensive Campaign Work " " " !

Gardening = Intensive Campaign Work "Each project is different."

" !

Gardening = Intensive Campaign Work "Each project is different."

Everyone has a role to play."!

Gardening = Intensive Campaign Work "Each project is different."

Everyone has a role to play."Here’s how...!

Campaign Projects!

Campaign Project 1!

A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!

Campaign Project 2!

Campaign Project 3!

Campaign Projects!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Examples:!

A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!

Campaign Projects!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Examples:!

Identifying the key milestones (dates) of the campaign!

A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!

Campaign Projects!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Examples:!

Creating a plan for the campaign’s 1st month, with tasks!

A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!

Identifying the key milestones (dates) of the campaign!

Campaign Projects!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Examples:!

Creating a plan for the campaign’s 1st month, with tasks!

Developing a tactical plan for promoting the video!

A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!

Identifying the key milestones (dates) of the campaign!

Campaign Projects!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Examples:!

Creating a plan for the campaign’s 1st month, with tasks!

Developing a tactical plan for promoting the video!

Any questions on campaign projects?

A campaign project is a key challenge that the grantee group would like to work through in a group setting for 1 hour.!

Identifying the key milestones (dates) of the campaign!

Sprouts!

Committed Project Leaders!

Roles!Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Grantees not working on video advocacy campaigns:!

Russia, Ukraine (?)!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Grantees not working on video advocacy campaigns:!

Russia, Ukraine (?)!

Consultants!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Grantees not working on video advocacy campaigns:!

Russia, Ukraine (?)!

Consultants!

OSF Staff!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Grantees not working on video advocacy campaigns:!

Russia, Ukraine (?)!

Consultants!

OSF Staff!

Bees!

Floating Project Assistants!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Grantees not working on video advocacy campaigns:!

Russia, Ukraine (?)!

Consultants!

OSF Staff!

Bees!

Floating Project Assistants!

Move between projects.!

Any questions on roles?

Sprouts!

Committed Project Leaders!

Roles!

Stay with their own project.!

Gardeners!

Committed Project Assistants!

Choose 1 project to support.!

Grantees working on video advocacy campaigns:!

Georgia, Armenia, Macedonia (?)!

Grantees not working on video advocacy campaigns:!

Russia, Ukraine (?)!

Consultants!

OSF Staff!

Bees!

Floating Project Assistants!

Move between projects.!

Any questions on roles?

How it Works!

Grantee “sprouts” with video advocacy campaigns !will work on their campaign projects.!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

How it Works!

1 or 2 gardeners will work with the sprouts !to give feedback and support.!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Grantee “sprouts” with video advocacy campaigns !will work on their campaign projects.!

How it Works!

Bees will roam from project to project .... !

1 or 2 gardeners will work with the sprouts !to give feedback and support.!

Grantee “sprouts” with video advocacy campaigns !will work on their campaigns.!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

How it Works!

Bees will roam from project to project .... !

...cross-pollinating ideas.!

1 or 2 gardeners will work with the sprouts !to give feedback and support.!

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

Grantee “sprouts” with video advocacy campaigns !will work on their campaigns.!

How it Works!

Bees will roam from project to project .... !

1 or 2 gardeners will work with the sprouts !to give feedback and support.!

Any questions on process?

Campaign Project 1!

Campaign Project 2!

Campaign Project 3!

...cross-pollinating ideas.!

Grantee “sprouts” with video advocacy campaigns !will work on their campaigns.!

Agenda!!   1) Learn!!   Grantee progress report presentations (30 min)!

!   Mary’s presentation on video advocacy tips (15 mins)!

!   2) Reflect!!   Select projects and roles (15 mins)!

!   3) Relax!!   Lunch (75 mins)!

!   4) Work!!   Campaign project “gardening” (60 mins)!

!   5) Reflect!!   Report back (15 mins)! Questions?!