advanced was*is workshop norman, ok september 16, 2008
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Advanced WAS*IS WorkshopNorman, OK
September 16, 2008
Melissa Tuttle Carr Manager, Weather Information Distribution
The Weather Channel
Kevin BarjenbruchWarning Coordination Meteorologist
National Weather Service, Salt Lake City
I. WAS*IS Partnership Initiative
II. Communication: Key points to consider
III. Opportunities
IV. Wrap Up
Today’s Presentation
Beginnings
I. WAS*IS Partnership Initiative
• Initiative started at Summer 2006 WAS*IS Workshop based on strong illustration of need to work on public-private partnerships
• Worked with team of WAS*ISers from NWS and private sector to refine message
• Gave presentations and held interactive meetings at numerous locations (including NWS regional offices and NWS national headquarters); have spoken to 300+ people
Initiative Message
I. WAS*IS Partnership Initiative
Improved communication and collaboration within the weather enterprise will lead to improved products and services, and better and more understandable weather information.
This ultimately benefits the public as they receive the best, most useful weather information so they can take action and protect life and property.
II. Key Thoughts1: Consider societal impacts in daily work
• Understand how partner companies (whether government-private or private company B2B) use and disseminate your data and products
• Understand how the public uses your products and data; ensure you are providing the best services and information possible for their needs
• Start the thought process immediately upon project initiation – should be considered early in system and software development
• Ensure all levels of organizations are educated with this information
II. Key Thoughts1: Consider societal impacts in daily work
Example: NWS bulletin products
Actual complaint from a TWC viewer:
“During a severe thunderstorm warning, The Weather Channel scrolling message and weather.com pages often list the warned area as such: * SEVERE THUNDERSTORM WARNING FOR... EXTREME NORTH CENTRAL WAKE COUNTY IN CENTRAL NORTH CAROLINA EAST CENTRAL DURHAM COUNTY IN CENTRAL NORTH CAROLINA NORTHWESTERN FRANKLIN COUNTY IN CENTRAL NORTH CAROLINA SOUTHERN VANCE COUNTY IN CENTRAL NORTH CAROLINA SOUTHERN GRANVILLE COUNTY IN CENTRAL NORTH CAROLINA
This is a terrible method of communicating a dangerous situation. Eliminating the words ‘in central North Carolina’ after every county would greatly speed up the delivery of the warning message.”
II. Key Thoughts1: Consider societal impacts in daily work
Example: NWS bulletin products – Large SVR
II. Key Thoughts1: Consider societal impacts in daily work
Example: NWS bulletin products – Large SVR
II. Key Thoughts1: Consider societal impacts in daily work
Example: NWS bulletin products – Tornado Emergency
II. Key Thoughts1: Consider societal impacts in daily work
Example: NWS bulletin products – Giant Flood Warning
II. Key Thoughts1: Consider societal impacts in daily work
Example: Storm-Based Warnings: Charlotte Area
II. Key Thoughts2: Broader, more meaningful work on partnerships
• Keep lines of communication open
Good examples:
CAP Team
Early engagement/survey on NWS winter changes
• Think about how your actions will impact your customers and partners
Learning opportunities:
Western Region SVR/FFW combination
Los Angeles Zone Change delay
II. Key Thoughts2: Broader, more meaningful work on partnerships
Understand how your partners use your data and products, and provide support accordingly.
Examples:
NWS bulletin product formats – why they are important to the partner, and ultimately, to the consumer.
Detailed product documentation and support – what is needed and why?
III. Opportunities
1: NWS Bulletin Formatting
• Text product enhancements (NGWT / HWT experimental warnings)
Mixed case (easier readability)Better geo-targeting (for emerging technology platforms)Improved product set
• Reconcile how to serve multiple customer bases
• Common Alerting Protocol (CAP)
III. Opportunities
2: Emergency Alert System (EAS)
Common Alerting Protocol (CAP) introduction to EAS
Functionality:
Traditional information, plus audio, graphics, maps
Use by multiple alerting platforms, including cellular phones, websites, variable message signs, sirens
Will enable text to speech functionality and language indication
III. Opportunities
3: Web-enabled information management systems
WebEOC – Enables real-time sharing of crisis information to assist in decision making process
Key Functionalities:
Access to NWS Watches, Warnings, and Advisories using CAP
Multiple mapping services (ESRI’s ArcIMS, Microsoft’s MapPoint WebService, etc.)
III. Opportunities
4: Service Assessments / Shared Research
• Continue with social science aspect…drawing upon expertise of a pool of social scientists or those with related experience
• Illustrate value of private sector in reports
• Leverage public-private partnership to examine how warning information can be more effectively disseminated (wider distribution, clarity of message, etc.)
IV. Wrap Up
Melissa Tuttle Carrmtuttle@weather.com
Kevin Barjenbruchkevin.barjenbruch@noaa.gov
Thank you!
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