advanced pinterest for real estate agents

Advanced Pinterest for

Real Estate AgentsHow-To Drive Traffic to Your Website

Why Are You Here?

Why are you here?Real estate agents struggle to get visitors to their website and aren’t sure how to drive more traffic.NAR says Pinterest is driving more traffic than google+ & YouTube.AND the largest category on Pinterest is “HOME”, but most real estate agents aren’t capitalizing on this.

Today… I reveal THE system that drove over 2300 unique visitors to my site in 30 days.

THE GOAL

Eyes on your website

How do you get visitors to your website?

YOUR WEBSITE /

BLOG

FBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards

One click to your website / blog

Go to Pinterest

Disclaimer

My results are not typical...the law requires me to make sure you know all of this requires effort. Everyone’s results will differ

What this is aboutPerfect for agents looking to increase your:● following● transactions● web traffic ● your income

Who is this for?

● Top Producers● Buyer’s Agents● Listing Agents● Mortgage Professionals

Not for?

● Attorneys● Investors● Buyers● Sellers

Social Media (Pinterest) isn’t going anywhere

● Pinterest is the fastest growing website EVER!

● Pinterest drives more traffic than Twitter● 80% of all pins are re-pinned opposed to

1.4% of tweets that are retweeted● Pinterest has a long lifespan - 50% of visits

happen 3.5 months after a pin is pinned

Pinterest User = Homeowner?

● 80% of Pinterest users are female● The majority of the Pinterest user’s average

income is $75,000+ - real estate consumer?● More Pinterest users live in the suburbs than

the inner city

Benefits of Pinterest for Youthe Real Estate Agent

1. Drive traffic to your site immediately2. Traffic brings google ranking - organic

search results will be bolstered over time3. Grow your sphere FAST

About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.

I love Pinterest! Driven more web traffic than blogging & direct mail ever did.

Pinnable Real Estate - the book

Charlie’s Top Keywords for Pinterest Boards

www.pinnablerealestate.com

The Challenge - Web Traffic

Are you avoiding social media / internet marketing? (Pinterest)1. Do you think Pinterest is a waste of time? 2. Do you think Pinterest is a fad?3. Do you think Pinterest is hard?

Web Traffic = More Leads

What other options do you have for leads?

My Top Pin - Over 10,400 pins...

How does that happen?

I will show you the step-by-step system to succeeding on Pinterest.

= Web Traffic

AND 32 new followers last week

& 250% growth in followers in 60 days

October 2013

Started with 100 followersEnd of December - 350 followers

Now… You aren’t using Pinterest● Most REALTORS I meet don’t know how to

get visitors to their site.● 997,148 Realtors in the US - May of 2013

(NAR)● 984 Realtors on Pinterest (My count)the goal: get traffic to your website / blog using Pinterest

Now to the ResultA= Now B= ResultNot sure what to do Social media savvyNo web traffic Tons of trafficNo google ranking google ranking no one seeing your blogyour blog being seen

completing more salesKeep the cycle going

End ResultConfident Pinterest RE ExpertWhat would it mean if you could?● Get effective web traffic● Have a strong web presence● Generate more leads

& Find Clients you LIKE!

Are you not generating enough leads?

● Avoiding social media? ● Not sure what to say?● Not staying in contact with your previous

clients?● Potentially missing deals?

Shift in Thinking

● Newspaper marketing?● Postcard marketing?● What if there was a system to help you

connect with your potential client & NOT HAVE TO PAY FOR IT?

Pinterest brings $

● Average order amount of a Pinterest shopper $153 vs Facebook shopper $85

● A pin generates $.78 in sales● 47% of Pinterest purchases are “happen

upon”

Why this is AwesomePinterest can benefit you! 1. You can connect with your ideal client based on interest2. You don’t have to call FSBO’s, send postcards or pay for other ads. 3. You get more web traffic than you need! More leads = more clients (pinterest user is more affluent)

Today: Steps NecessaryOverview

1. What are you going to Pin2. Pinning3. Your Site4. Common MistakesThe goal = LEADS = SALES

Best FREE Lead Generator (PINTEREST Marketing)

Your mindset: Social Media is hard - too much work, too much time. FLIP IT! I’m connecting & engaging● I see Pinterest as a way to connect with my

potential clients.

Pinterest Basics

Let’s go to Pinterest!

What to Pin?

Categories:● Your Interests● Real Estate - Direct (Screams “i sell r.e.)● Home related (i.e. home decor, storage, etc)● Community (Scottsdale, Mesa, Gilbert)

What are you going to Pin?

● What’s your thing? ● What’s working in your current Pinterest

boards?

why is it so great?

Pinning: What you NEED to know…

Basics1. Image2. Source: from a website3. Call to action?

Advanced Tip: Your fave pins won’t be the top pins

2 Types of Pins

1. Re-pins : Pinning pins you find on Pinterest○ Testing topics

2. Your Own Pins: Pinning your blog posts

Your Blog Cycle

4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community

Edit a Pin

Let’s edit a pin!

What to do

● Start Pinning● 4-5 pins each day in each category● Use Keywords● spread out your pins● Be engaging

Boards

Your Site - Where are you sending trafficOptions:● Self Hosted Blog ● Other Blog● Google+ Page● FB profile● Other mini-blogs

Your Site - Things to Consider

1. What do you want your potential client to see when they click your pin?

2. Do you want to own where you are sending potential clients?

3. What is the next step when they get there?

Top Pinterest Mistakes Pinning: ● Listings Only● Team members photos● Business Only ● Corporate Vibe

Advanced Tip: 80% not business

From Now to Results

now: no leads from PinterestResult: Confident web traffic DRIVER

What will this do for you?

1. You will be confident in using social media, Pinterest in particular

2. You will create an entirely new stream of web traffic

3. You will connect with your potential clients4. You will be in front of your ideal client!

Resources

● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real

estate)● If you’re local, join the monthly mastermind

www.charlieallred.com ● 5 week Pinnable Training

Requirements

● Willing to use Pinterest regularly● Willing to learn each week & ask questions

on the weekly call● Want have more leads ● Willing to work professionally with your

clients● Want to actually help homeowners

IF YOU’RE ACCEPTED

● 5 weeks of hands on training with me personally

● One hour of one on one phone consultation (skype or google hangout) with me to work through anything

● BONUS: Website Evaluation from me

Phase 1: Five weeks of Intensive Training● Mondays: I teach you what to do● Thursdays: Live Q & A● Each week we cover a major milestone you

have to pass through● By the end of week 5 you should be gaining

followers / web traffic quickly

Week 1- Pinning - Your Foundation

Evaluate your starting pointGet your Pinterest boards upGet pinningProfile completed properly

Week 2 - Nichify

Find your interestsSee how popular your interests areTrack our results

Your Blog

Week 3- Keywords

Advanced look at keywords

Week 4 - Track

Tracking results is the most important factorThis isn’t the most fun step, but necessary for success

BONUS: Make Your Pins Prettier Tutorial

Week 5 - Advanced Tips

How to use Pinterest & Google+ togetherAdvanced Pinterest Tools

BONUS: Hashtag Training

One hour of one on one phone consults● I would wait until the end of the 5 weeks,

otherwise your questions may be answered in the weekly calls

● Use this time to answer situational calls● Save up your questions from real life

Pinning!

Total Value

Five week training : $5997One hour of live consulting: $625Website Review : $250

Total Real Value = $6872

The Bottom Line

One time payment: $997

Or Two installments: $597

By Application Only

● Only 5 spots available● $200 REFUNDABLE deposit

APPLY AT: pinnablerealestate.com/pinterest-course/apply

Fast Action Bonus

● FIRST 3 DEPOSITS ONLY $697 (Save $300) one time payment

● or two payments of $397

pinnablerealestate.com/pinterest-course/apply

Here’s how it works

● You enroll at: www.pinnablerealestate.com/pinterest-course/apply (save $300 by going fast)

● $200 deposit totally REFUNDABLE

Here’s how it works● My assistant will contact you to set up a time for us to

talk personally this week● I will call you and we will talk for 15 minutes● If you are a good fit, you pay the balance, if you are not,

I refund your $200 immediately

Q & A

pinnablerealestate.com/pinterest-course/apply

charlie@srephoenix.com