adobe partners could have chance to enter new markets (slides)
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Adobe Partners
Could Have Chance
to Enter New
Markets
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Adobe Partners
Have Access to
Expertise and
Resources
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Since 1982,
Adobe Systems Inc.
Has Made Creative
and Multimedia
Software
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Adobe Partner
Programs
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Adobe Makes a
Distinction Between
its Reseller and
Retailer Channel
Programs
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Adobe Partner
Connection
Reseller Program
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Companies
Interested in
Joining the
Adobe Reseller
Program
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Must be Engaged
in Selling Software
Licenses
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Enrollment Begins
at the Adobe
Registered level
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Once Accepted,
a Company Can
Use the Adobe
Transactional
Licensing Program
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And Shrinkwrap
Licensing Program
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Three Other Levels
of Membership
Follow: Certified,
Gold, and Platinum
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Whatever the Level,
Adobe has
4 Strategic Goals
that it Shares
with Each Partner:
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• To Gain New
Customers
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• To Increase
Revenue and
Profits
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• To Ensure
Customers are
Aware of the
Latest Adobe
Technology
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• To Achieve
Greater Account
Penetration
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Adobe Partner
Connection
Retail Program
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Adobe Partners
Who Join the
Retail Program
Must Have
Companies
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That Sell Desktop
Products to
Small Businesses
and Consumers
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Within the
Program are
Specialist Areas
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That Reflect
the Business
Models of Channel
Partner Retailers
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• Sales to the
Educational
Sector Using
Stores on
Campus
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• Standard Brick-
and-Mortar
Retail Units
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• Sales to
ProVideo and
Digital Imaging
Customers
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The Adobe Retail
Program Has the
Same Levels of
Membership as the
Reseller Program
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The Defined Roles
of Adobe Partners
Relate to Distinct
Marketing Initiatives
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Is Your Company
Thinking of Joining
an Adobe Partners'
Program?
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Or Perhaps
Your Company is
Already a Member
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Please Share Your
Comments Below
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ITChannelPrograms.com
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