adidas marketing strategies

Universal Business School

Presented by :

Nishant Nagda

ADIDAS

Established by Adolf Dassler in 1948.

Designs and manufactures sports shoes, clothing and accessories.

Largest sportswear manufacturer in the Europe and Second biggest in the world.

According to Forbes, #61 World’s most valuable brands and #92 innovative company.

Segmentation

Niche Marketing

Market in Man | Women | Boys | Girls Boys/Girls – 3-36months | 3-8yrs | 8-15yrs

Shoes according to the sports

Targeting

Positioning

Passion, elegance & durability

Focused on shoes

World’s no.2 Athletic shoe company

Repositioning- inspiration, honesty, commitment

Product concept:

Best quality

Best price

Best Value

Best product

Branding

Extending brand reach

Covering the defined consumer segments Keeping clarity of brand message and values

It also refers to the process of design, evaluation, and production of packages.

Its the technology of enclosing or protecting products for Distribution Storage Sales Usage

Packaging

Goodwill

Common goal

Material content

Restyling of the pack

Packaging

Thank you

Thank you