adflex.vn - leading mobility solutions

Hanoi, 5/2014

AdFlex.vn - Mobile Advertising Network Leading mobility Solution

Agenda

Why Mobile? • Mobile Advertising Landscape

• Mobile User Behavior

All About Adflex • Who we are?

• What we have?

Case Study

Contact Us

Why Mobile?

August 2012 4

Source: eMarketer.com, August 2012

Landscape | Worldwide Mobile Penetration By 2015, one in every two mobile users in the world will be in Asia-Pacific. More importantly, most of those users will be

looking at their phones as first screens.

NORTH AMERICA 2011: 260 mm users

2015: 280 mm users

LATIN AMERICA 2011: 380 mm users

2015: 450 mm users

AFRICA MIDDLE EAST 2011: 420 mm users

2015: 560 mm users

EUROPE 2011: 620 mm users

2015: 670 mm users

ASIA PACIFIC 2011: 2.14b users

2015: 2.89b users

APAC is split with between advanced mobile

countries, like Japan and South Korea, and

developing giants, like China and India. There is

also a divide between feature vs. smart phones.

Landscape | Growth of smartphone ownership – Vietnam

Global: 42%

Asia: 35%

Vietnam: 27%

Male: 29%

Female: 25%

26%

42%

31%

12%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

16-21 22-30 31-40 41-50 51-60

Growth of smartphone ownership by age

Column1

Source: TNS 2013

35%

9%

49%

10%

0%

10%

20%

30%

40%

50%

60%

Mobile data usage Data via wifi only No data usage Don't know

Data usage

Data usage

The mobile forms a key part of how consumers access digital services,

however this doesn’t necessarily take place through mobile network

data

Source: TNS 2013

65%

20%

6% 2%

7%

Type of mobile phone

Standard mobile phone

Smartphone

I have/use both types

I dont know what type myphone isI dont have a mobilephone

45%

24%

7%

3%

1%

1%

19%

Operating System of smartphone

Android

iOS

Simbian OS

Windows OS

RIM

Other OS

Don't know

Source: GroupM 2013

Landscape | Smartphone Data Usage

Smartphone penetration is growing but still below the rest of Emerging Asia.

Mobile users claimed using smartphone very joyful, convenient and a way of stress free. Entertainment mobile applications,

mobile games and news are also among key drivers of using smartphone.

Brands/ Clients have not taken a really opportunity in sales and effect in marketing because of measurement &

controls advertising cost

We provide the best solution to help you solve with your business trouble …

AdFlex.vn– The leading CPA Mobile Ad Network in Vietnam

All about AdFlex.vn

AdFlex, one of the innovative Eway’s products, provides

leading solutions for advertisers on mobile platform.

AdFlex aims at delivering best performance ROI for

advertisers’ mobile campaigns.

AdFlex commits to bring the measurable value to

advertisers by innovative mobile platform.

Who we are

AdFlex.vn– The leading CPA Mobile Ad Network in Vietnam

200M impressions/ month

18k installations/ day

CTR: 5 – 15%

CVR: 5 - 25%

Products | Huge & Premium inventory

10M+ users

30+ channels

Products | Smart targeting system

• 13 - 17

• 18 – 24

• 25 – 34

• > 35

Gender Device

• Manufacture

• Operating System

• Browser

• Viettel

• Mobifone

• Vinaphone

• Vietnam Mobile

Telco Age

• Male

• Female

60%

40% Gender

M…Fe…

40%

33%

17%

5%

AGE

13-17

18-24

25-34

>35

70%

20%

7% 3% telco

Viettel

Mobifone

5%

70%

20% 5%

OS

iOS

Products | Smart targeting system

Products | Smart targeting system

Special – Target by GPS

Your banner ads will be displayed when mobile user go around

your stores while using mobile GPS

Mobility Solutions

15.000+ Applications

10M+ Users

12M+ Devices

30+ Channels

Mobile Ads Network

Your banner ads will be displayed … Mobile users be attracted, they click on the

banner to view more information or download

an application …

Improve brand awareness

Attract target customer to your promotion

campaigns

Increase app downloads

• 27.000+ affiliates

Affiliated Mobile Network

Your promotion campaigns/ branding campaigns/ mobile application

be listed on our website.

27.000 + Affiliates will introduce your campaigns/ your

applications to their own social networking communities

Affiliates have to do marketing activities to attractive

mobile users click to download, click to view more

information

Seeding

PR Articles

Vimarket.vn

Apk.vn

Local Store

Banner ads (homepage)

Recommended to download

Rank among the best applications

• Top 10+ shop chains in Vietnam

Thế giới di động

Fpt shop

Viễn thông A

Trần Anh

Nguyễn Kim

Mobile Shop Chain

Introduce about your applications

Recommended to download

400.000+ mobile devices be sold/ month

Ad network 8.000 CPIs/ day

Affiliated Network 5.000 CPIs/ day

Local store 2.000 CPIs/ day

Mobile shop chain 3.000 CPIs/ day

Products | Huge traffic

18.000 installations/ day!

Mobile

Advertisin

g Network

Fullscreen banner

Popup banner

Eway Cloud Message

Gift box banner

Sticky banner

Rich media banner: flash, video

Multiple Creative Format

Full Screen Popup

Position: Start & Exit App

Dimensions : 320*480, 480*240,

160*240, 240*120

Icon: 84*84

File size: =<50 kb

File format : png, jpg, gif

Eway Cloud Message (ECM)

Automatically and actively deliver

advertising and notify to users

Dimensions : 320*480, 480*240,

160*240, 240*120

Icon: 84*84

Max. File size: 50 kb

File format : png, jpg, gif

Gift box will appear in application.

Dimensions: 96x96

Max. File size: 10k

File format: png, jpg

Gift Box

Position: Preroll

Dimensions: 320x240

Max. file size: 10M-

File format: MPG4 - H264

Duration: 15s, 30s

Max frame rate: 30fps

Video Ads

Successful Stories

Result

150,000 CPI

CTR: 7%

CvR: 8%

Brand: UC Browser

Duration time: 11/2013 – 1/2014

Targeting

Location Hà Nội, HCM

Gender: All

Age: 18 – 25

OS:: Android

Operator: Viettel, MobiFone, VinaPhone

Brand: Lazada

Duration time: 5/2014 – 6/2014

KPI

10,000 CPI

Targeting

Location: Hà Nội, HCM

Gender: All

Age: 15 – 35

Os: Android

Operator: Viettel, MobiFone, VinaPhone

Brand: Tiki.vn

Duration time: 12/2013 – 1/2014

Result: 3.000 CPIs (Small promotion

campaign)

Targeting

Location: Hà Nội, HCM

Gender: All

Age: 15 – 35

Os: Android

Operator: Viettel, MobiFone, VinaPhone

GAMESHOW APPLICATION

Brand: The interactive television gameshow from Let’s

TV named “CÙNG LÀ TỶ PHÚ”

Duration time: 5/2014 – 6/2014

Targeting

Location: Hà Nội, HCM

Gender: All

Age: 15 – 35

Os: Android

Operator: Viettel, MobiFone, VinaPhone

KPI

25,000 CPIs

Nguyễn Năng – Account Manager

E: nang.nguyen@adflex.vn

S: nangnguyen1602

M: +84 902. 304. 604

A: 134, Hoang Sam, Hanoi

Floor 9, 70 Pham Ngoc Thach - District 3 - Ho Chi Minh City

Thank you !