adboost.sk case study comic con 2014
Post on 05-Jul-2015
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Personalization and automation:150.000 display & text ads generated
exactly to the tastes of each user
150+ Guests
per CON
GOALS:sell as many tickets as possible,
achieve ROI > 100%
STRATEGY:1. personalize the text & display ads
on the basis of customer preferences
2. Maximize coverage of guests fans
Average William
Shatner fan
Meet your idol
in your city!
Challenge:How to create thousands or even
tens of thousands
display ads, remarketing lists,
keywords & text ads?
GOOGLE API
45.760 display ads
104.303 text ads
61.946 keywords
showcase of automatically
generated banners
RESULTS:
Target ROI exceeded 300%
14.000+ tickets sold
happy client :)
Automationeffective campaigns and real results
allow us to use "out of box" strategies
cool creatives that satisfy every user
Thank you for your attentionIf having any questions, please feel free to ask
Vlado Cintula
Senior SEO/SEM consultant, RIESENIA.com
facebook.com/vlado.cintula
@Vlado_Cintula
+vladocintula
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