adapting to coronavirus (covid- - onecause · 2020-06-06 · workplace by facebook confidential...
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Adapting to coronavirus (COVID-19)
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How is COVID-19 affecting your nonprofit’s work?
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This presentation will cover:
- Tools to help your team collaborate online
- How to reach your community during the crisis
- Ways that Facebook Live can help you connect with supporters
- Additional resources
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Connect your team
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Collaborate
Manage teams and collaborate in cross-functional groups
Broadcast
Sharing information and receiving bottom-up feedback
Automate
Making organisational processes more efficient
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Live Video ChatNews FeedGroups
Reach your organization globally
How to connect to your community
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Reasons people cometo Facebook
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- To connect with people they care about
- To support the causes and ideas they believe in
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Connect with your supporters in a Group
Start or use a Facebook Group from your
nonprofit Page to connect with your
supporters, collaborate digitally, or discuss
and share ways to support your cause.
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Use this simple live chat tool to stay
connected with people, share accurate and
timely information, respond to common
questions and more. Messenger provides free
messaging tools to all Pages.
Connect 1:1 with Facebook Messenger
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Give people an inside look into your
organization and share your story and impact
in real-time.
- Audio-only live streams
- Logged-out support
- Closed Captions
Reach your community with Facebook Live
Raise money on Facebook
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NGOS
INFLUENCERSBRANDS
PEOPLE
Charitable GivingEcosystem
Go Live
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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Tools for Going Live
Go Live with a camera and streaming software
Go Live from your mobile device
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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Facebook Live logistics
• You can have multiple live broadcasts at a time.
• If your event will be longer than 8 hours, you will need to split your broadcast into two or more parts.
• Learn how to pin a comment.
• Use tripods and mics when possible.
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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Facebook Live logistics
• Use other products to promote the Live video, like an Event or video teasers
• Schedule your live whenever possible, so you have access to the URL to use in marketing of the event.
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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Facebook Live content best practices
• Moderate the chat thread to encourage activity.
• Highlight comments via graphics on screen.
• Pin great comments to the top of the chat.
• Ask and answer viewer questions.
• Say hi to your audience.
• Encourage notable people to join the chat.
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Workplace by Facebook Confidential
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Workplace by Facebook Confidential
Facebook Live best practices: managing risk
• Establish a stable internet connection.
• Acknowledge any errors and respond to your audience.
• If you need to share an update about an error, pin the
update as a comment.
• Beware of using commercial music.
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Say Thanks
Communicate Impact
● Talk to your supporters about the impact that their donation has.
● Post to your Fundraiser and your Page.
Build Momentum● Build enthusiasm around the goal.
● Promote it on your Page, in Groups, email marketing campaigns.
● Ask people to share it.
● Thank people for donations and
shares.
Recap:- Utilize Facebook tools such as Groups and Messenger to connect with your
community
- Connect with your team using Workplace for Good
- Continue raising funds for your organization through Live Donate,
Instagram Donate Stickers and Facebook Fundraisers
- Consider running some ads or boosting posts in order to amplify your
organization’s work
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ForKidsLivestream Gala & Art Auction
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Virtual Playbook
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Additional Resources:
● socialgood.fb.com● Community Hub for Groups best practices● Social Good for Business Toolkit
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