adam waters - department for business presentation

HOW DIGITALCHANGES EVERYTHING

@WATERS_ADAM

Monday, 16 June 14

THE DIGITAL AGE

Monday, 16 June 14

THE WORLD WE LIVE IN

• INSTANT ACCESS TO EVERYTHING

Monday, 16 June 14

Monday, 16 June 14

THE WORLD WE LIVE IN

• INSTANT ACCESS TO EVERYTHING

• PEOPLE HAVE NO OBLIGATION OR NEED TO SEE YOUR CONTENT

• FIGHTING FOR ATTENTION

• AN INCREDIBLE OPPORTUNITY FOR BUSINESS (IF DONE RIGHT)

Monday, 16 June 14

THE MYTH OF THE SHORT ATTENTION SPAN

Monday, 16 June 14

SOME STARK REALITIES

Monday, 16 June 14

THE 90 SECOND RULE

Monday, 16 June 14

Monday, 16 June 14

Monday, 16 June 14

YOUR AUDIENCE IS PROBABLY

DIFFERENT TO YOU

Monday, 16 June 14

BUSINESS MUST BECOME SOCIAL

Monday, 16 June 14

PRODUCING GREAT DIGITAL CONTENT

Monday, 16 June 14

MY ADVICE• THE OL’ 90 SECOND RULE

• GET TO THE GOOD STUFF

• THINK MOBILE FIRST

• WHAT’S THE HEADLINE GOING TO BE?

• WOULD ANYONE SHARE IT?

• TRACK IT!

Monday, 16 June 14

A FEW MORE...

• DOES IT WORK WITH THE SOUND OFF?

• WHAT’S THE FUNDAMENTAL MESSAGE YOU WANT TO SHARE?

• WHAT AUDIENCE ARE YOU TRYING TO REACH?

Monday, 16 June 14

WHAT I DON’T LIKE

• POINTLESSLY LONG VIDEO

• LINEAR TV MATERIAL MADE JUST FOR DIGITAL

• ORGANISATIONS REFUSING TO BE AS ‘SOCIAL’ AS POSSIBLE

Monday, 16 June 14

THE SOCIAL WEB

Monday, 16 June 14

BUSINESS ON SOCIAL

• MANY BUSINESS ARE SCARED OR UNSURE ABOUT SOCIAL

• THEY ARE MISSING A HUGE OPPORTUNITY

• SOCIAL ALLOWS BUSINESSES TO CONNECT WITH CUSTOMERS

• MONITORING THE CONVERSATION

Monday, 16 June 14

EXPLAIN

• HOW TO USE SOCIAL NETWORKS

• HOW THEY WORK

• HOW TO PROMOTE BUSINESSES ON THEM

• HOW TO MANAGE STAFF ON THEM

• WHAT CUSTOMERS EXPECT

Monday, 16 June 14

...BUT REMEMBER

• DON’T DO SOCIAL JUST FOR THE SAKE OF IT

• SOCIAL NETWORKS ARE VERY DIFFERENT

• MAKE THE RIGHT CONTENT FOR EACH ONE

Monday, 16 June 14

FOLLOW THE NUMBERS

• EVERYTHING IS MEASURABLE

• HOW LONG DID PEOPLE WATCH THAT VIDEO FOR? HOW MANY REPLIED DID WE GET? WHERE DID THEY FIND THE VIDEO?

• THE BEST THING - WIN EVERY ARGUMENT

Monday, 16 June 14

ANY QUESTIONS?

Monday, 16 June 14