adam waters - department for business presentation
DESCRIPTION
A cut down version of my presentation I gave at the Department for BusinessTRANSCRIPT
HOW DIGITALCHANGES EVERYTHING
@WATERS_ADAM
Monday, 16 June 14
THE DIGITAL AGE
Monday, 16 June 14
THE WORLD WE LIVE IN
• INSTANT ACCESS TO EVERYTHING
Monday, 16 June 14
Monday, 16 June 14
THE WORLD WE LIVE IN
• INSTANT ACCESS TO EVERYTHING
• PEOPLE HAVE NO OBLIGATION OR NEED TO SEE YOUR CONTENT
• FIGHTING FOR ATTENTION
• AN INCREDIBLE OPPORTUNITY FOR BUSINESS (IF DONE RIGHT)
Monday, 16 June 14
THE MYTH OF THE SHORT ATTENTION SPAN
Monday, 16 June 14
SOME STARK REALITIES
Monday, 16 June 14
THE 90 SECOND RULE
Monday, 16 June 14
Monday, 16 June 14
Monday, 16 June 14
YOUR AUDIENCE IS PROBABLY
DIFFERENT TO YOU
Monday, 16 June 14
BUSINESS MUST BECOME SOCIAL
Monday, 16 June 14
PRODUCING GREAT DIGITAL CONTENT
Monday, 16 June 14
MY ADVICE• THE OL’ 90 SECOND RULE
• GET TO THE GOOD STUFF
• THINK MOBILE FIRST
• WHAT’S THE HEADLINE GOING TO BE?
• WOULD ANYONE SHARE IT?
• TRACK IT!
Monday, 16 June 14
A FEW MORE...
• DOES IT WORK WITH THE SOUND OFF?
• WHAT’S THE FUNDAMENTAL MESSAGE YOU WANT TO SHARE?
• WHAT AUDIENCE ARE YOU TRYING TO REACH?
Monday, 16 June 14
WHAT I DON’T LIKE
• POINTLESSLY LONG VIDEO
• LINEAR TV MATERIAL MADE JUST FOR DIGITAL
• ORGANISATIONS REFUSING TO BE AS ‘SOCIAL’ AS POSSIBLE
Monday, 16 June 14
THE SOCIAL WEB
Monday, 16 June 14
BUSINESS ON SOCIAL
• MANY BUSINESS ARE SCARED OR UNSURE ABOUT SOCIAL
• THEY ARE MISSING A HUGE OPPORTUNITY
• SOCIAL ALLOWS BUSINESSES TO CONNECT WITH CUSTOMERS
• MONITORING THE CONVERSATION
Monday, 16 June 14
EXPLAIN
• HOW TO USE SOCIAL NETWORKS
• HOW THEY WORK
• HOW TO PROMOTE BUSINESSES ON THEM
• HOW TO MANAGE STAFF ON THEM
• WHAT CUSTOMERS EXPECT
Monday, 16 June 14
...BUT REMEMBER
• DON’T DO SOCIAL JUST FOR THE SAKE OF IT
• SOCIAL NETWORKS ARE VERY DIFFERENT
• MAKE THE RIGHT CONTENT FOR EACH ONE
Monday, 16 June 14
FOLLOW THE NUMBERS
• EVERYTHING IS MEASURABLE
• HOW LONG DID PEOPLE WATCH THAT VIDEO FOR? HOW MANY REPLIED DID WE GET? WHERE DID THEY FIND THE VIDEO?
• THE BEST THING - WIN EVERY ARGUMENT
Monday, 16 June 14
ANY QUESTIONS?
Monday, 16 June 14