ad words
Post on 21-Jan-2015
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Using AdWords
Search Optimization: Section 4
Using Google AdWords
Free tool for campaign management and research using your Google account
Measure effectiveness of campaigns and keywords
Maximizes visitor potential when used in addition to SEO
Allows you to target demographics by: Age Region Device used
Types of ads for AdWords
Google AdWords allows you to advertise your company or brand with the help of Google sharing the ad across the web. AdWords provides the user with options on where they would like to place their ads.
Ads can be placed above or to the right of the Google search page.
Image ads can be distributed across websites that Google has ad space on.
Ads can also be placed on popular sites that Google owns like YouTube.
Setting It Up
Each step of setting up AdWords is described on the Google Website
AdWords has an effective tutorial that goes over basics such as: Purpose of AdWords Explanation of metrics Tips for proper utilization
Getting Lottery Certified For AdWords
Getting AdWords Lottery certified is simple and easy
Certification is free
Lottery certification for AdWords is necessary as Google has a strict policy on gambling advertisements “Google AdWords restricts the promotion of offline
gambling, online gambling, and gambling-related products. We have different requirements for advertising gambling related products based on the country that your campaign is targeting.”
Getting Lottery Certified For AdWords
Visit the AdWords Certification Page
Google will respond in 2-3 weeks
Be sure to have: Gambling License Number Regulatory Authority
Using AdWords CompleteHooray!
Next Section: Analytics
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