Using AdWords

Search Optimization: Section 4

Using Google AdWords

Free tool for campaign management and research using your Google account

Measure effectiveness of campaigns and keywords

Maximizes visitor potential when used in addition to SEO

Allows you to target demographics by: Age Region Device used

Types of ads for AdWords

Google AdWords allows you to advertise your company or brand with the help of Google sharing the ad across the web. AdWords provides the user with options on where they would like to place their ads.

Ads can be placed above or to the right of the Google search page.

Image ads can be distributed across websites that Google has ad space on.

Ads can also be placed on popular sites that Google owns like YouTube.

Setting It Up

Each step of setting up AdWords is described on the Google Website

AdWords has an effective tutorial that goes over basics such as: Purpose of AdWords Explanation of metrics Tips for proper utilization

Getting Lottery Certified For AdWords

Getting AdWords Lottery certified is simple and easy

Certification is free

Lottery certification for AdWords is necessary as Google has a strict policy on gambling advertisements “Google AdWords restricts the promotion of offline

gambling, online gambling, and gambling-related products. We have different requirements for advertising gambling related products based on the country that your campaign is targeting.”

Getting Lottery Certified For AdWords

Visit the AdWords Certification Page

Google will respond in 2-3 weeks

Be sure to have: Gambling License Number Regulatory Authority

Using AdWords CompleteHooray!

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