ad creation rubric

EMS3O1-Nardone Ad Creation Rubric

Name:________________________________________________

LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4

K/U The ad illustrates less than 4 of following:

A dominant line of composition

A Male or Female Gender Rep

A slogan

4 soft sell techniques

1 hard sell technique

The ad illustrates 4 following:

A dominant line of composition

A Male or Female Gender Rep

A slogan

4 soft sell techniques

1 hard sell technique

The ad illustrates 5-6 of the following:

A dominant line of composition

A Male or Female Gender Rep

A slogan

4 soft sell techniques

1 hard sell technique

The ad illustrates all 7 of the following:

A dominant line of composition

A Male or Female Gender Rep

A slogan

4 soft sell techniques

1 hard sell technique

TI You were not able to explain how many of the following served to support the intention of your ad:

your choice of target audience

how your ad finds or creates a problem

how your ad grabs the attention of the consumer

how your ad promises the consumer a benefit

All 7 of the ad techniques effectively support the product or service

You were able to explain how some of the following served to support the intention of your ad:

your choice of target audience

how your ad finds or creates a problem

how your ad grabs the attention of the consumer how your ad promises the consumer a benefit

All 7 of the ad techniques effectively support the product or service

You were able to explain how most of the following served to support the intention of your ad:

your choice of target audience

how your ad finds or creates a problem

how your ad grabs the attention of the consumer

how your ad promises the consumer a benefit

All 7 of the ad techniques effectively support the product or service

You were able to explain how each of the following served to support the intention of your ad:

your choice of target audience

how your ad finds or creates a problem

how your ad grabs the attention of the consumer

how your ad promises the consumer a benefit

All 7 of the ad techniques effectively support the product or service

APP Most of the ad techniques do not effectively support the product or service and/or some are missing

Some of the ad techniques do not effectively support the product or service and/or some are missing

The ad techniques effectively support the product or service but some are missing

All 7 of the ad techniques effectively support the product or service