ad creation rubric
TRANSCRIPT
EMS3O1-Nardone Ad Creation Rubric
Name:________________________________________________
LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4
K/U The ad illustrates less than 4 of following:
A dominant line of composition
A Male or Female Gender Rep
A slogan
4 soft sell techniques
1 hard sell technique
The ad illustrates 4 following:
A dominant line of composition
A Male or Female Gender Rep
A slogan
4 soft sell techniques
1 hard sell technique
The ad illustrates 5-6 of the following:
A dominant line of composition
A Male or Female Gender Rep
A slogan
4 soft sell techniques
1 hard sell technique
The ad illustrates all 7 of the following:
A dominant line of composition
A Male or Female Gender Rep
A slogan
4 soft sell techniques
1 hard sell technique
TI You were not able to explain how many of the following served to support the intention of your ad:
your choice of target audience
how your ad finds or creates a problem
how your ad grabs the attention of the consumer
how your ad promises the consumer a benefit
All 7 of the ad techniques effectively support the product or service
You were able to explain how some of the following served to support the intention of your ad:
your choice of target audience
how your ad finds or creates a problem
how your ad grabs the attention of the consumer how your ad promises the consumer a benefit
All 7 of the ad techniques effectively support the product or service
You were able to explain how most of the following served to support the intention of your ad:
your choice of target audience
how your ad finds or creates a problem
how your ad grabs the attention of the consumer
how your ad promises the consumer a benefit
All 7 of the ad techniques effectively support the product or service
You were able to explain how each of the following served to support the intention of your ad:
your choice of target audience
how your ad finds or creates a problem
how your ad grabs the attention of the consumer
how your ad promises the consumer a benefit
All 7 of the ad techniques effectively support the product or service
APP Most of the ad techniques do not effectively support the product or service and/or some are missing
Some of the ad techniques do not effectively support the product or service and/or some are missing
The ad techniques effectively support the product or service but some are missing
All 7 of the ad techniques effectively support the product or service