ad agencies need to get mobile

“I never bothered to learn about mobile.”

Assistant Account Executive. Aged 42.

Tuesday, November 15, 11

Tuesday, November 15, 11

40,000 12

Tuesday, November 15, 11

Everything and everyone

will be mobile

Tuesday, November 15, 11

Search will be mobile

Tuesday, November 15, 11

Content will be mobile

Tuesday, November 15, 11

Travel will be mobile

Tuesday, November 15, 11

Retail will be mobile

Tuesday, November 15, 11

Retail will be mobile

Tuesday, November 15, 11

Payments will be mobile

Tuesday, November 15, 11

By 2012 50 percent of all Fidelity Investment customer trades and transfers will be made from a mobile device.”

“

Banking will be mobile

- Joe Ferra, Chief Wireless Officer, SVP, Fidelity Investments

Tuesday, November 15, 11

Social media will be mobile

Tuesday, November 15, 11

The physical world will be mobile

Tuesday, November 15, 11

support

loyalty

advocacy

awareness

consideration

intent

Tuesday, November 15, 11

support

loyalty

advocacy

awareness

consideration

intent

Tuesday, November 15, 11

support

loyalty

advocacy

awareness

consideration

intent

Tuesday, November 15, 11

support

loyalty

advocacy

awareness

consideration

intent

Tuesday, November 15, 11

support

loyalty

advocacy

awareness

consideration

intent

Tuesday, November 15, 11

support

loyalty

advocacy

awareness

consideration

intent

Tuesday, November 15, 11

What do advertising agencies have to do?

GOMO PLAYBOOK

Tuesday, November 15, 11

Dressing up is all fun and games again.With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll.

Embrace the mobile mindset

Tuesday, November 15, 11

Dressing up is all fun and games again.With tons of brands like Blowfish, Levi’s, and AK Anne Klein, finding something to wear has never been so much fun. Scan this code to dress the doll.

Embrace the mobile mindset

Tuesday, November 15, 11

Think utility over messages

Tuesday, November 15, 11

Consider context over demographic

Tuesday, November 15, 11

Change the team and the brief

CWAD

Mobile SocialUXTech

Tuesday, November 15, 11

Learn from the start ups

gaming dynamics deferred intent inspired sharing

Learn from the start ups

Tuesday, November 15, 11

Make your ideas collaborative

Tuesday, November 15, 11

Find new sources of inspiration

Tuesday, November 15, 11

Tuesday, November 15, 11

Think beyond the app

Tuesday, November 15, 11

Do it to get it

Tuesday, November 15, 11

Take advantage of this site

Tuesday, November 15, 11

100Tuesday, November 15, 11

Percentage of clients who will insist that their agencies understand mobile

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0Tuesday, November 15, 11

Percent of agencies that will still be around if they fail to learn about mobile

Tuesday, November 15, 11

a lotTuesday, November 15, 11

Money to be made by agencies who learn to think, market and create in the mobile space

Tuesday, November 15, 11

It may be too late to be earlyBut it’s still early enough not to be late

Tuesday, November 15, 11

Tuesday, November 15, 11