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  • Slide 1
  • Advertising Agencies and Channels
  • Slide 2
  • Ad Agencies in India AD AGENCIES
  • Slide 3
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels The Indian Entertainment and Media (E&M) industry is poised to grow at 19% compound annual growth rate (CAGR) to reach Rs 83,740 crore by 2010 from its present size of Rs 35,300 crore, according to 2005 annual edition of the FICCI - PricewaterhouseCoopers report Indian Entertainment and Media Industry -- Unravelling the potential.
  • Slide 4
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Key Drivers Economic growth Rising income levels Consumerism Technological advancements Policy initiatives taken by the Indian government
  • Slide 5
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels The industry has been forecast to outperform the economic growth in each year, till 2010. Two factors that will contribute to the growth of the industry are low media penetration in lower socio-economic classes and low ad spends
  • Slide 6
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Advertising Spends: Indian advertising spends as a percentage of GDP -- at 0.34 percent -- is abysmally low, as opposed to other developed and developing countries, where the average is around 0.98 percent. Low ad spends throws open immense potential for growth
  • Slide 7
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Advertising revenues would at least double from the current level of around INR 13200 crores
  • Slide 8
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Key Findings by Segment: Television: Current size: Rs 14,800 crore Projected size by 2010: Rs 42,700 crore CAGR: 24%
  • Slide 9
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Filmed entertainment: Current size: Rs 6,800 crore Projected size by 2010: Rs 15,300 crore CAGR: 18% Print media: Current size: Rs 10,900 crore Projected size by 2010: Rs 19,500 crore CAGR: 12%
  • Slide 10
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Radio: Current size: Rs 300 crore Projected size by 2010: Rs 1,200 crore CAGR: 32% Music: Current size: Rs 700 crore Projected size by 2010: Rs 740 crore CAGR: 1%
  • Slide 11
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Live entertainment: Current size: Rs 800 crore Projected size by 2010: Rs 1800 crore CAGR: 18% Out-of-home advertising: Current size: 900 crore Projected size by 2010: 1750 crore CAGR: 14%
  • Slide 12
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Internet advertising: Current size: Rs 100 crore Projected size by 2010: Rs 750 crore CAGR: 50%
  • Slide 13
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 14
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 15
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels The Indian E&M industry is estimated to grow from Rs. 580.8 billion in 2009, at a CAGR of 12.4% for the next 5 years to reach Rs. 1040.8 billion in 2014. The overall television industry is projected to reach Rs. 488.0 billion by 2014. Of the advertising industry pie, television advertising industry is projected to command a share of 46.0% in 2014, from a present share of 41.0%
  • Slide 16
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 17
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels Last year, television advertising commanded a 34% share in the total television market equating to Rs. 89 billion in 2009 as compared to Rs. 84 billion in 2008 registering a growth of 5.7%.
  • Slide 18
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 19
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 20
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 21
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 22
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 23
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 24
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 25
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 26
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels
  • Slide 27
  • Mangesh Karandikar, Head, Department of Communication and Journalism, University of Mumbai Advertising Agencies and Channels