activate networks overview 2012
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617.558.0210 | 617.558.0232 (fax) | info@activatenetworks.net | www. activatenetworks.net
2150 Washington St. Suite 225 Newton, MA 02462
Dark green denotes high influence, initial adoptersLight green denotes subsequent adopters
Brand Adoption in Physician Networks
7
Physician Social Network MapPhysician Hospital Referral Leakage Map Showing Influential Physicians and Referral Opportunities
‘Kevin Bacons’: central individuals with a short path to anyone else
‘Steve McQueens’: peripheral non-participants
Program Engagement
Of the 1680 engineers, 1466 can be linked together in a single network.
The ties of this network represent co-membership on a specific project. Nodes are individuals.
InnovationConstruction of a Social Network
Influence Index and
Optimized Targeting ListUse network effects to expand effects of influential supporters
Focus on influential non-supporters to convert cluster
SupporterNon-supporter
Regional level network map
Using network maps to target initiatives
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