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© 2016 Market Connections, Inc.
ACT-IACMember Engagement Survey Summary Report
November 2016
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
Table of Contents
TABLE OF CONTENTS 2
Research Objectives and Methodology.…………..................................................... 3
Respondent Classifications…..……………….………………………………………….................. 4
Involvement with ACT-IAC…………………….…………………………………………………….……. 10
Benefit Importance and Expectations……………………………………………………….….…… 26
Satisfaction and Loyalty…………………………………….……………….………………………….…. 33
Conclusions and Recommendations…………………………………………………………………. 38
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
Research Objectives and Methodology
3
The objectives of the ACT-IAC Member Engagement Survey are to:
• Understand if ACT-IAC is meeting the needs of their members
• Measure overall satisfaction with ACT-IAC
• Determine willingness to recommend and renew
• Determine members’ awareness and perceived value of ACT-IAC offerings
• Gauge level of engagement/involvement from various segments of members
• Understand barriers to engagement
• Measure members’ understanding of ACT-IAC’s mission
ACT-IAC provided a list of 11,591 member email addresses. The survey was fielded October 10 – November 4, 2016 and resulted in 484 completed online surveys. This represents a +/- 4% margin of error at a 95% confidence level.
A data file of all survey responses has been provided to ACT-IAC.
RESEARCH OBJECTIVES AND METHODOLOGY
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
4
Organization Type
RESPONDENT CLASSIFICATIONS
• Over half of respondents work in industry. The remaining respondents primarily work in the federal government, mostly in civilian or independent agencies.
Which of the following describes the organization you work for?[FGV] What type of federal government agency do you work for?
<1%
1%
3%
4%
35%
58%
0% 20% 40% 60% 80%
Academia
State, local or tribal government
Non-profit
Federal agency (defense/intel)
Federal agency(civilian or independent)
Private industry/commercial firm
N=484
Industry(Private Industry
& Non-Profit)
Government(Federal, SLGV, &
Academia)
60% 40%
Federal Government Agency Type
Total(n=186)
Civilian or independent agency
85%
Defense or national security
11%
Legislative branch 2%
Judicial branch 1%
Other 1%
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
5
Primary Job Function
RESPONDENT CLASSIFICATIONS
• A variety of job functions are represented in the sample, with most in business development and sales.
Please indicate your primary job function.
7%
<1%
1%
2%
2%
2%
2%
3%
3%
4%
5%
5%
10%
16%
17%
22%
0% 10% 20% 30%
Other
Finance
Legal/compliance/regulatory
Administrative
Bid and proposals/capture management
Public/government affairs
Research & development
Systems analyst/programming/engineering
Marketing/communications/PR
Human resources
Operations
Technical management
Procurement/contracting/acquisition
Senior executive/command
Program/project management
Business development/sales
N=478
Examples include:• Innovation• IT• Security• Strategy
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
6
Job Level and Age
RESPONDENT CLASSIFICATIONS
• Nearly half of the respondents describe their job level as management.
• The majority report being 45 to 64 years of age.
How would you describe your job level?What is your age?
3%
25%
27%
46%
0% 10% 20% 30% 40% 50%
Other
Staff
Executive management(VP or above)
Management(Director, Manager)
Job Level
N=479
3%
1%
11%
17%
32%
30%
6%
0% 10% 20% 30% 40%
Prefer not to say
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
Age 65 or older
Age
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
7
Primary Business Activity – Industry
RESPONDENT CLASSIFICATIONS
• Industry respondents most often indicate working for an organization whose primary business activity is IT services or consulting.
[IN] Please select the primary business activity of your organization.
7%
<1%
1%
1%
1%
2%
3%
5%
9%
15%
27%
27%
0% 10% 20% 30%
Other
Distribution/aggregation
Accounting/finance
Media/publishing
VAR (value added reseller)
Cyber security services
Defense/aerospace contractor
Original equipment manufacturer (OEM)
Systems integrator
Systems/software development
Consulting
IT services provider
N=278
Examples include:• Engineering• Human capital• Integrated communications
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
8
Business Size and Type – Industry
RESPONDENT CLASSIFICATIONS
• Over half of industry respondents note their organization is considered a large business based on the Small Business Administration size standards.
• Over one third indicate their organization is a small business. Most small business respondents indicate their organization is a woman-owned small business.
[IN] For your government related business, is your organization considered a large or small business based on the Small Business Administration size standards?[IN] Does your organization fall into any of the following categories? (select all that apply)
28%
4%
5%
8%
9%
10%
13%
31%
40%
0% 10% 20% 30% 40% 50%
None of the above
Other
HUBZone small business
Service disabled veteran owned
Veteran owned
Economically disadvantaged womenowned small business
8(a) Certified
Small disadvantaged business
Woman-owned small business
Small Business Type
N=277
61%
36%
3%
Business Size
Large
Small
Does not apply/don’t knowN=100Note: Multiple responses allowed
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
9
Top Customers – Industry
RESPONDENT CLASSIFICATIONS
• Industry respondents most often note the Department of Homeland Security is a top customer.
[IN] In order to deliver programs that better address membership needs, please indicate your top three customers? (select up to three)
23%
2%
3%
3%
5%
6%
8%
8%
8%
9%
9%
0% 10% 20% 30% 40%
Other
Marines
HUD
Education
Labor
NASA
Navy
Air Force
Interior
Intel
Treasury
N=275Note: Multiple responses allowed
10%
11%
12%
13%
15%
16%
17%
18%
21%
25%
35%
0% 10% 20% 30% 40%
Transportation
State
Commerce
Justice
Other Defense agency
Army
Agriculture
Veterans Affairs
GSA
HHS
Homeland Security
Examples include:• Energy• EPA• NSF• SSA• USAID• USPS
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
10
Years and Decision Involvement with ACT-IAC
INVOLVEMENT WITH ACT-IAC
• Respondents most often indicate being involved with ACT-IAC for two to five years.
• Over half of industry respondents note they influence their organization’s decision to be a member of ACT-IAC, but do not have the final say.
How long have you been involved with ACT-IAC?[IN, NP] Which of the following statements best describes your involvement in the decision for your organization to be a member of ACT-IAC?
1%
27%
38%
15%
19%
0% 10% 20% 30% 40%
Not sure
One year or less
2-5 years
5-10 years
More than 10 years
Years Involved with ACT-IAC
N=484
18%
23%
59%
0% 20% 40% 60% 80%
I am the sole decision maker for my organization’s
membership
I have no involvement with the decision for my
organization’s membership
I influence the decision, but do not have the final say for
my organization’s membership
Involvement in the Organization’s Decision to Be a Member of ACT-IAC
N=292
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
11
Not Involved with ACT-IAC
INVOLVEMENT WITH ACT-IAC
• Fifteen participants indicated they are not involved with ACT-IAC and were terminated from the survey. Reasons as to why they are not involved are included below.
What are the reasons you are not involved with ACT-IAC? (open end)
N=15
“
”
Didn't know about the organization. [INDUSTRY]
Don't know if the home office is involved. [GOVERNMENT]
Don't know what it is. [GOVERNMENT]
Have not attended any meetings yet. [INDUSTRY]
I know nothing about it and do not know how I was added to the mailing list. [INDUSTRY]
I used to be involved but found that it is not very helpful to me in my present position as an executive in a health-focused organization. Topics/working groups are not relevant. [INDUSTRY]
My company does not have a relationship with ACT-IAC. [INDUSTRY]
N/A. [GOVERNMENT]
No particular reason. [GOVERNMENT]
No time. [INDUSTRY]
Not connected or a member. [INDUSTRY]
Nothing specific. [GOVERNMENT]
Prefer not to say. [GOVERNMENT]
Read their materials only. [INDUSTRY]
Time commitments haven't let me. [INDUSTRY]
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
12
Level of Engagement
INVOLVEMENT WITH ACT-IAC
• Respondents most often indicate participating in Forums, the ELC, and COIs within the last 24 months.
Please indicate your level of engagement with the following events, programs and services.
N=484
59%
36%
44%
31%
25%
21%
23%
16%
14%
14%
35%
58%
46%
57%
54%
55%
51%
47%
48%
47%
6%
6%
10%
12%
21%
24%
26%
37%
38%
39%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
NexUS
Volunteer Corps (Charity Activities)
Institute for Innovation
Small Business Alliance
Acquisition Excellence conference
Professional development programs(Associates, Voyagers, Partners, Fellows)
Management of Change conference
Communities of Interests (COIs)
Executive Leadership Conference (ELC)
Forums (i.e., Data analytics, Cybersecurity)
Not familiar with the offeringFamiliar with the offering, but have not participated in the last 24 monthsParticipated (i.e., attend, lead, volunteer etc.) within the last 24 months
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
13
Level of Engagement by Organization Type
INVOLVEMENT WITH ACT-IAC
• A significantly greater proportion of industry respondents than government respondents have participated in the majority of the ACT-IAC events, programs, and services within the last 24 months.
• Government respondents are significantly less familiar with the offerings.
Please indicate your level of engagement with the following events, programs and services.
Participated Within the Last 24 Months
Not Familiar with the Offering
Industry Government Industry Government
Executive Leadership Conference (ELC) 50% 21% 8% 23%
Forums (i.e., Data analytics, Cybersecurity) 44% 31% 9% 22%
Communities of Interests (COIs) 43% 27% 11% 25%
Management of Change conference 35% 12% 16% 32%
Small Business Alliance 17% 3% 24% 43%
Institute for Innovation 13% 5% 39% 51%
Volunteer Corps (Charity Activities) 8% 3% 31% 43%
= statistically significant difference
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
14
Activity Participation
INVOLVEMENT WITH ACT-IAC
• The majority of respondents indicate participating in the activities as an attendee and/or volunteer.
Please indicate how you participated in each of the activities. (select all that apply)
Note: Multiple responses allowed
Attendee Volunteer Leader Speaker
Forums (n=189) 89% 16% 5% 7%
Acquisition Excellence conference (n=103) 88% 18% 7% 7%
Management of Change conference (n=126) 83% 30% 18% 14%
Executive Leadership Conference (ELC) (n=186) 83% 28% 15% 15%
Small Business Alliance (n=56) 82% 36% 12% 7%Professional development programs (Associates, Voyagers, Partners, Fellows) (n=118)
81% 19% 18% 14%
NexUS (n=28) 75% 25% 14% 14%
Institute for Innovation (n=48) 73% 46% 19% 6%
Communities of Interests (COIs) (n=178) 66% 43% 23% 8%
Volunteer Corps (Charity Activities) (n=30) 47% 63% 7% 0%
= highest participation= lowest participation
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
4%
4%
4%
2%
2%
2%
3%
1%
9%
4%
3%
6%
6%
6%
4%
3%
7%
3%
24%
25%
17%
31%
22%
19%
16%
17%
7%
15%
8%
35%
39%
51%
27%
39%
36%
38%
35%
30%
28%
24%
29%
29%
29%
31%
33%
37%
41%
44%
53%
54%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Overall value of your involvement with ACT-IAC(n=484)
NexUS (n=28)
Forums (n=189)
Institute for Innovation (n=48)
Communities of Interests (COIs) (n=178)
Acquisition Excellence conference (n=103)
Small Business Alliance (n=56)
Management of Change conference (n=126)
Volunteer Corps (Charity Activities) (n=30)
Executive Leadership Conference (ELC) (n=186)
Professional development programs (Associates,Voyagers, Partners, Fellows) (n=118)
1 – Not Valuable 2 3 4 5 – Very Valuable
15
Valuable Activities
INVOLVEMENT WITH ACT-IAC
• Over two thirds find professional development programs (Associates, Voyagers, etc.) very valuable.
How valuable did you find each activity in which you engaged?
AVG
4.59
4.31
4.23
4.16
4.13
4.00
3.99
3.75
4.06
3.86
3.77
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
16
Valuable Activities Differences
INVOLVEMENT WITH ACT-IAC
• Respondents in executive and management roles rate overall value of their involvement with ACT-IAC significantly more valuable than respondents in staff roles rate.
• Respondents who have been involved with ACT-IAC for more than five years rate overall value significantly higher than respondents who have been involved for less than five years.
How valuable did you find each activity in which you engaged?
= statistically significant difference
72%67%
51%
0%
10%
20%
30%
40%
50%
60%
70%
80%
By Job LevelExecutive Management
Management
Staff/Other
56%61%
74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
By Years of Involvement with ACT-IAC<1 yr.
2-5 yrs.
5+ yrs.
Overall Value of Your Involvement with ACT-IAC
Valuable (Ratings of 5s/4s)
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
5%
3%
3%
5%
7%
7%
7%
14%
24%
37%
0% 10% 20% 30% 40%
Other
Too business development driven
Have not seen tangible results/data from it
Have volunteered, but received no response
Other organizations have higher priority
Events/programs are too costly
No help in getting new members involved
Seems politically driven/like an insiders club
Not relevant/valuable/beneficial/interesting
Not involved/haven't participated much
Coded Comments
17
Overall Value Ratings of 1s & 2s
INVOLVEMENT WITH ACT-IAC
• Respondents who do not find the overall involvement with ACT-IAC as valuable most often indicate they simply have not been involved or participated much, which is indicated significantly more often by government respondents.
[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for overall value of your involvement with ACT-IAC? (open end)
“
Overall Value of Your Involvement with ACT-IAC – Select Comments
Personal time commitment and customer perceived value is not supporting involvement. [INDUSTRY,
RATING OF 2]
I haven't seen much useful exchange of ideas. Seems to be an insiders’ club. [INDUSTRY, RATING OF 2]
I attempted earlier to be involved, but there are other priorities and more interesting topics of interest in other places outside of ACT-IAC. [GOVERNMENT, RATING OF 1]
”
N=59Note: Multiple responses allowed. Single mentions are collapsed into “other.”
Industry Government
Not involved/haven’t participated much
21% 53%
= statistically significant difference
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
18
Value Ratings of 1s & 2s – Select Comments
INVOLVEMENT WITH ACT-IAC
• The following are select comments noting reasons as to why respondents rated each activity as not valuable.
[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)
“
Acquisition Excellence Conference (N=8)
”
From a business perspective, it did not help to generate any leads or move business along. Our booth was also behind a pillar last year. [INDUSTRY, RATING OF 1]
No original content. [GOVERNMENT, RATING OF 1]
I didn't hear anything there that I didn't already know. Lots of talk about the acquisition process (which anyone who has time with federal knows) and not enough talk about actual procurements. The small business person was particularly uninteresting. [INDUSTRY, RATING OF 2]
Communities of Interests (COIs) (N=10)
”
Poorly organized. [INDUSTRY, RATING OF 2]
These were great when they were called Shared Interest Groups. I don't understand why a change was made. It certainly doesn't add value to members such as myself. In fact, since they were changed into COIs, the value has significantly dropped off. [GOVERNMENT, RATING OF 2]
They do not seem very organized when they are creating thought leadership pieces. Not everyone's opinions are accounted for. [INDUSTRY, RATING OF 2]
“
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
19
Value Ratings of 1s & 2s – Comments (Continued)
INVOLVEMENT WITH ACT-IAC
[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)
“
Executive Leadership Conference (ELC) (N=7)
ELC this year was beyond the pale. It was disorganized and off the rail. [INDUSTRY, RATING OF 1]
Overpriced, location, disappointing content, cliquish nature of reserved seating, and invite-only receptions. [GOVERNMENT, RATING OF 1]
I never come away feeling like I know more than when I came. [INDUSTRY, RATING OF 2]
This past ELC offered little value other than networking. ACT-IAC has moved away from structuring the ELC and MOC conferences around forums/sessions that present useful information and include interesting audience engagement with government/industry experts, and instead has tried to format its conferences into 'collaborative' problem solving sessions where every attendee is asked to address government-wide issues over which this group has little to no influence. This is not valuable to myself or my business. [INDUSTRY, RATING OF 2]
”Management of Change Conference (N=6)
“
”
1. Low government participation, except for possibly GSA. 2. They are starting to feel like Groundhog Day - same thing every year. [INDUSTRY, RATING OF 2]
It was ok. Content was meh. Conferences have no connection to the rest of ACT-IAC - simply whomever pays the most to sponsor drives everything. That’s the issue with ACT-IAC. [INDUSTRY, RATING OF 2]
The goals and objectives of MOC are not well understood. The content is not as relevant. [GOVERNMENT, RATING OF 2]
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
20
Value Ratings of 1s & 2s – Comments (Continued)
INVOLVEMENT WITH ACT-IAC
[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)
“
Institute for Innovation (N=5)
”
In my experience, those who lead the Institute for Innovation are focused on academia and highly technical projects with no alignment to how these impact program execution or interdependence of like-kind environments. It's not just about 'what we've done,' but should also identify where this process or technology can be replicated in different environments. [INDUSTRY, RATING OF 2]
Not well organized and since we have no emerging technology we did not exhibit. [INDUSTRY, RATING OF 2]
The coordination of project activities and direction for the Presidential Transition Papers was poor, due to the leadership from the Industry Leads. [INDUSTRY, RATING OF 1]
“
Forums (N=5)
I found it to be more of a vendor sales than of government-industry alliance. [INDUSTRY, RATING OF 2]
From what I have seen, there is little real discussion of issues in the forums. Mostly it is marketing of paid events and notices. [INDUSTRY, RATING OF 2]
The materials were not relevant for our organization. [GOVERNMENT, RATING OF 2]
”
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
21
Value Ratings of 1s & 2s – Comments (Continued)
INVOLVEMENT WITH ACT-IAC
[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)
“
Small Business Alliance (N=3)
”
“
Volunteer Corps (Charity Activities) (N=3)
”
Being a large business, a lot of these topics do not apply to me. [INDUSTRY, RATING OF 1]
I did not get any meetings or significant intel out of attending those meetings. [INDUSTRY, RATING OF 2]
I donated to the troops but was not told that I would not get a receipt or it was not a charitable event. Organized poorly. [INDUSTRY, RATING OF 1]
I've only done it once, and while it was fun with the group and promoted a good cause, it doesn't tie back to anything ACT-IAC related. [GOVERNMENT, RATING OF 2]
There is limited interaction among volunteers. [GOVERNMENT, RATING OF 2]
“
NexUS (N=2)
I like to help and be involved, but I got no business value from it. [INDUSTRY, RATING OF 1]
The goals and objectives are not well understood. [GOVERNMENT, RATING OF 2]
”
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
22
Reasons for Not Participating
INVOLVEMENT WITH ACT-IAC
• Respondents most often note they did not participate since the activities were not relevant to their job/role and they had a conflict in their schedule.
• Lack of funds is a top reason for not participating in ELC or Management of Change Conference.
You indicated you were familiar with the following ACT-IAC offerings but did not participate. What are the main reasons you did not participate? (select all that apply)
Note: Multiple responses allowed
Acquisition Excellence Conference
(n=243)
Management of Change
Conference (n=228)
Executive Leadership Conference (ELC) (n=210)
Communities of Interests
(COIs) (n=202)
Professional Development
Programs (Associates, Voyagers, Partners,
Fellows) (n=72)
Not relevant to my job/role 24% 17% 17% 18% 25%
Had a conflict in my schedule 24% 18% 21% 26% 17%
Did not see the value 15% 10% 10% 12% 15%A co-worker of mine
participated instead of me12% 14% 24% 16% 7%
Lack of funds/budget 11% 18% 23% 7% 14%My participation was not
approved7% 10% 13% 5% 7%
Other 5% 7% 7% 13% 10%
Do not recall 27% 24% 20% 25% 21%
= top reasons
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
23
Reasons for Not Participating (Continued)
INVOLVEMENT WITH ACT-IAC
• For the offerings below, respondents most often note they did not participate since the activities were not relevant to their job/role and they had a conflict in their schedule.
You indicated you were familiar with the following ACT-IAC offerings but did not participate. What are the main reasons you did not participate? (select all that apply)
Note: Multiple responses allowed
Volunteer Corps (Charity
Activities)(n=69)
Forums (n=65)
Small Business Alliance
(n=58)
Institute for Innovation
(n=55)
NexUS (n=35)
Not relevant to my job/role 19% 26% 28% 18% 23%
Had a conflict in my schedule 30% 20% 26% 18% 23%
Did not see the value 9% 11% 12% 16% 9%A co-worker of mine
participated instead of me1% 11% 10% 13% 9%
Lack of funds/budget 6% 5% 7% 5% 9%My participation was not
approved4% 3% 3% 4% 6%
Other 10% 6% 0% 9% 14%
Do not recall 28% 35% 21% 29% 20%
= top reasons
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
24
Sponsorship at ACT-IAC Events – Industry
INVOLVEMENT WITH ACT-IAC
• Industry respondents most often indicate their company has not sponsored any ACT-IAC conferences or events in the last 24 months.
• Small business respondents report not sponsoring any ACT-IAC events significantly more often than large business respondents.
[IN] Has your company sponsored any ACT-IAC conferences or events in the last 24 months?
N=280
38%
40%
21%
Sponsored ACT-IAC Conferences or Events in the Last 24 Months
Yes No Don't know
Large Business Small Business
Yes, sponsored 44% 29%
No 27% 62%
Don’t know 28% 9%
= statistically significant difference
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
25
Types of Sponsorship Opportunities Interested In
INVOLVEMENT WITH ACT-IAC
• Industry respondents who have not sponsored any ACT-IAC events indicate low cost opportunities would be an attractive type of sponsorship opportunity to their organization.
• A significantly greater proportion of small business than large business respondents indicate low cost opportunities would be attractive.
[IN] What types of sponsorship opportunities would be attractive to your organization and make you more likely to participate? (open end)
19%23%
10%2%
2%2%2%
2%3%3%
5%6%
8%21%
0% 10% 20% 30%
None/NA
Don't know/not sure
Other
Networking opportunities
Panels
National security/law enforcement focused
Small business focused
Executive level focused
Speaking opportunities
Non-IT focused (HR, acquisition, etc.)
Events with large government audience
Events for a specific, target audience
IT focused (Cyber security, cloud, etc.)
Low cost opportunities
Coded Comments
N=113Note: Multiple responses allowed. Single mentions are collapsed into “other.”
Large Business
Small Business
Low cost opportunities
11% 31%
= statistically significant difference
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
26
Benefit Importance
BENEFIT IMPORTANCE AND EXPECTATIONS
• Over half of respondents indicate networking/building relationships with government and industry peers is very important.
The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.
9%
5%
16%
5%
2%
4%
2%
1%
11%
9%
7%
9%
5%
7%
4%
2%
28%
20%
18%
18%
22%
17%
16%
12%
23%
30%
21%
26%
29%
25%
25%
20%
29%
36%
37%
42%
43%
47%
54%
65%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Leadership opportunities
Education and professional development
Business development opportunities
Gain knowledge of the government ITmarketplace
Opportunity to collaborate to solveproblems and shape thinking
Opportunity to improve the use of IT ingovernment
Networking/building relationships withindustry peers
Networking/building relationships withgovernment peers
1 – Not at all important 2 3 4 5 – Very important AVG
4.45
4.25
4.04
4.05
3.91
3.56
3.84
3.53
N=484
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
27
Benefit Importance by Organization Type
BENEFIT IMPORTANCE AND EXPECTATIONS
The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.
88% 85%74% 72%
57%48%
80%69%
34%
61%
80%
58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Networking/buildingrelationships withgovernment peers
Networking/buildingrelationships with
industry peers
Businessdevelopmentopportunities
Gain knowledge ofthe government IT
marketplace
Education andprofessionaldevelopment
Leadershipopportunities
Important (Ratings of 5s/4s)Industry Government
= statistically significant difference
• A significantly greater proportion of industry than government respondents indicate networking with government and industry peers, business development opportunities, and gaining knowledge of the government IT marketplace is important.
• A significantly greater proportion of government respondents find professional development and leadership opportunities important.
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
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Meeting Expectations
BENEFIT IMPORTANCE AND EXPECTATIONS
• At least three quarters of respondents indicate each ACT-IAC benefit is meeting or exceeding their expectations.
The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.
25%
22%
16%
12%
18%
19%
17%
10%
69%
70%
74%
77%
70%
67%
69%
72%
6%
8%
10%
11%
12%
14%
14%
19%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Business development opportunities
Opportunity to improve the use of IT ingovernment
Leadership opportunities
Gain knowledge of the government ITmarketplace
Opportunity to collaborate to solveproblems and shape thinking
Networking/building relationships withgovernment peers
Education and professional development
Networking/building relationships withindustry peers
Does not meet my expectations Meets my expectations Exceeds my expectations
Meets/Exceeds
Expectations
90%
83%
81%
82%
88%
84%
78%
75%
N=450
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
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Benefit Importance & Expectations
BENEFIT IMPORTANCE AND EXPECTATIONS
• For industry respondents, business development opportunities is the benefit with the largest gap, while for government respondents it is the opportunity to collaborate to solve problems.
The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.
69% 78% 75% 81% 89% 87% 82%
84%93% 96% 88% 92% 97% 89% 82%
77%
0%
20%
40%
60%
80%
100%
Businessdevelopmentopportunities
Networking/buildingrelationships withgovernment peers
Opportunity toimprove the use of IT
in government
Opportunity tocollaborate to solveproblems and shape
thinking
Networking/buildingrelationships with
industry peers
Gain knowledge ofthe government IT
marketplace
Education andprofessionaldevelopment
Leadershipopportunities
IndustryACT-IAC Meets/Exceeds Expectation Benefit Importance (Ratings of 5s/4s/3s)
82% 86% 83% 86% 85%
92% 89% 88%94% 97% 91% 92% 85%
91% 82%
52%0%
20%
40%
60%
80%
100%
Opportunity tocollaborate to solveproblems and shape
thinking
Networking/buildingrelationships withgovernment peers
Opportunity toimprove the use ofIT in government
Education andprofessionaldevelopment
Leadershipopportunities
Networking/buildingrelationships with
industry peers
Gain knowledge ofthe government IT
marketplace
Businessdevelopmentopportunities
Government
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
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Desired Topics to Address
BENEFIT IMPORTANCE AND EXPECTATIONS
• Government acquisition and contracts is the top topic respondents indicate they would like ACT-IAC to address in the next 12-18 months.
Please select the top three topics you would like ACT-IAC to address in the next 12-18 months? (select up to three)
N=484Note: Multiple responses allowed
8%
6%
6%
7%
10%
10%
11%
19%
20%
21%
23%
25%
27%
28%
33%
37%
0% 10% 20% 30% 40%
Other
Data center transformation
Financial management
Telecommunications
Software development
Mobile computing/Communications
Health IT
Shared services
Customer experience
Cloud computing
Talent/Workforce management/Human capital
Infrastructure modernization/Transformation
Innovation
Big Data/Cognitive computing and other emerging technologies
Cyber security
Government acquisition and contracts
Examples include:• Agile development• Category management• FITARA• Internet of things
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
15%
34%
29%
12%
16%
35%
20% 19%
6% 5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Talent/Workforcemanagement/Human
capital
Big Data/Cognitivecomputing and other
emerging technologies
Infrastructuremodernization/Transformation
Software development Health IT
Industry Government
31
Desired Topics to Address by Organization Type
BENEFIT IMPORTANCE AND EXPECTATIONS
• A significantly greater proportion of government than industry respondents would like talent/workforce management/human capital to be addressed.
• Significantly more industry respondents would like Big Data, infrastructure modernization, software development, and Health IT to be addressed.
Please select the top three topics you would like ACT-IAC to address in the next 12-18 months? (select up to three)
= statistically significant difference
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
32
Desired Topics to Address Differences
BENEFIT IMPORTANCE AND EXPECTATIONS
• A significantly greater proportion of executive management than staff respondents would like customer experience and software development addressed.
• Significantly more large business than small business respondents would like to see innovation and shared services addressed, while a greater proportion of small business respondents would like to see software development addressed.
Please select the top three topics you would like ACT-IAC to address in the next 12-18 months? (select up to three)
27%
15%19%
9%
16%
6%
0%
10%
20%
30%
40%
Customer experience Software development
By Job LevelExecutive Management
Management
Staff/Other
= statistically significant difference
30%
20%
9%
18%
9%
17%
0%
10%
20%
30%
40%
Innovation Shared services Softwaredevelopment
By Industry Business Size
Large Business
Small Business
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
35% 35%
24%
4%1%
0%
10%
20%
30%
40%
Verysatisfied
Somewhatsatisfied
Neithersatisfied
nordissatisfied
Somewhatdissatisfied
Verydissatisfied
Satisfaction over the past 12 Months
33
Overall Satisfaction with ACT-IAC
SATISFACTION AND LOYALTY
• Seventy-one percent have been satisfied with ACT-IAC over the past 12 months.
• Of the small proportion of respondents who are dissatisfied, reasons for dissatisfaction mimic comments from respondents who rated the overall value of ACT-IAC low.
Overall, how satisfied have you been with ACT-IAC over the past 12 months?What are the reasons for your dissatisfaction with ACT-IAC? (open end)
N=484
Reasons for Dissatisfaction – Select Comments (N=27)
“We are not taking advantage of new trends and ideas. We continue to do same old, same old even when presented with a choice to make changes. [GOVERNMENT, SOMEWHAT DISSATISFIED]
ACT-IAC is moving too much away from its core. It would be great to have regularly scheduled programs to meet the management in the federal government, one of the most successful and productive avenues that ACT-IAC serves. [INDUSTRY,
SOMEWHAT DISSATISFIED]
There just haven't been as many events of interest as there have been in the past. [INDUSTRY,
SOMEWHAT DISSATISFIED]
There is very little in value for the money. I’m finding better value from other organizations.
[INDUSTRY, SOMEWHAT DISSATISFIED]
”
71% Satisfied
6% Dissatisfied
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
2%
2%
3%
6%
3%
4%
20%
20%
15%
27%
27%
25%
44%
48%
52%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Likelihood to recommendACT-IAC to peers and colleagues
(n=484)
Likelihood to continueparticipation in ACT-IAC
(Federal/SLGV/Academia)(n=192)
Likelihood to renewACT-IAC membership
(Industry/Non-Profit) (n=292)
1 – Not likely 2 3 4 5 – Very likely
34
Likelihood to Recommend, Renew, and Continue
SATISFACTION AND LOYALTY
• Approximately half of respondents are very likely to renew their membership, continue participation, or recommend ACT-IAC to peers and colleagues.
How likely would you be to recommend ACT-IAC to your peers and colleagues?[IN, NP] If the decision was only yours, how likely would you be to renew your ACT-IAC membership?[FGV, SLGV, AC] How likely are you to continue your participation in ACT-IAC?
AVG
4.19
4.15
4.05
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
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Satisfaction and Loyalty Differences
SATISFACTION AND LOYALTY
• Respondents at the management level are significantly more satisfied and likely to renew their ACT-IAC membership than respondents at the staff level.
• Respondents who have been involved with ACT-IAC for over five years are significantly more likely to recommend ACT-IAC and renew their membership than respondents with less than one year of involvement.
Overall, how satisfied have you been with ACT-IAC over the past 12 months?How likely would you be to recommend ACT-IAC to your peers and colleagues?[IN, NP] If the decision was only yours, how likely would you be to renew your ACT-IAC membership?
(Ratings of 5s/4s)Executive
ManagementManagement Staff/Other
Satisfied with ACT-IAC 71% 75% 62%
Likely to renew ACT-IAC membership
82% 80% 63%
(Ratings of 5s/4s)<1 yr. Involvement with
ACT-IAC2-5 yrs. Involvement
with ACT-IAC5+ yrs. Involvement
with ACT-IAC
Likely to recommend ACT-IAC to peers and colleagues
61% 71% 80%
Likely to renew ACT-IAC membership
66% 78% 85%
= statistically significant difference
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
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Differentiating Strengths of ACT-IAC
SATISFACTION AND LOYALTY
• Respondents most often report the collaboration between government and industry differentiates ACT-IAC from other similar organizations.
• Significantly more industry than government respondents indicate access to government leaders/participants as a differentiator.
What strengths differentiate ACT-IAC from other similar professional organizations? (open end)
5%9%
6%2%2%2%
3%3%
5%5%5%
9%11%
16%30%
0% 5% 10% 15% 20% 25% 30% 35%
None/NA
Don't know/not sure
Other
MOC, ELC, and COI programs
Broad reach and local presence
Credible/non-biased/ethical/nonpartisan
Interactive/action-oriented/forward thinking
Advancing IT/Keeping up with innovative technology
Professional development opportunities
Well-organized, quality events
Variety of offerings/focus areas
Networking opportunities/strong relationship building
Number/variety of actively involved and talented members
Access to government leaders/participants
Collaboration between government and industry
Coded Comments
N=329Note: Multiple responses allowed. Mentions of 1% or less are collapsed into “other.”
Industry Government
Access to government leaders/participants
22% 7%
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
37
Making ACT-IAC Membership More Valuable
SATISFACTION AND LOYALTY
• To make their membership more valuable, respondents most often note ACT-IAC should seek to increase the number of government agencies that participate. Significantly more industry than government respondents indicate this.
Is there anything you believe is missing from ACT-IAC that would make your membership more valuable to your professional life? Please elaborate. (open end)
44%
9%
2%
2%
2%2%
3%
3%
3%
3%
4%
5%
5%
6%
13%
0% 10% 20% 30% 40% 50%
Don't know/Nothing is missing
Other
Address the needs of small businesses
COIs need guidance/are weak/projects are uninteresting
Orientation for new members to learn values and benefits
Better communication and outreach
More networking opportunities
IT topics (obstacles, emerging technologies, future direction)
More one-on-one govt/industry opportunities to connect
Would like to see measureable results/lessons learned
Need more activities for those living outside of the DC area
Get rid of cliques/bring in new, young professionals
More events/diverse offerings/valuable content/takeaways
Lower prices/offer free events
Increase number of government agencies that participate
Coded Comments
N=255Note: Multiple responses allowed. Mentions of 1% or less are collapsed into “other.”
Industry Government
Increase number of government agencies that participate
15% 7%
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
Conclusions and Recommendations
38
The following conclusions and recommendations are based on study findings and on the
interpretation of those findings by the project analyst. These conclusions may or may not
represent the views of ACT-IAC.
ACT-IAC performs well across key metrics. Overall the majority of respondents are satisfied,
find ACT-IAC activities valuable, are likely to renew their membership and would recommend the
organization to their peers. With that being said, even though the proportion of respondents
that gave low value ratings or were dissatisfied is very small there is always room for
improvement. ACT-IAC leadership will want to examine and address those areas where
engagement, familiarity and value are relatively lower.
Increasing government members’ familiarity of ACT-IAC offerings should be a priority.
Participation and familiarity with the majority of ACT-IAC events, programs and services is
significantly lower among government members relative to industry members. Government
participation will only increase after a positive shift is seen in awareness of ACT-IAC offerings.
This will require continued marketing efforts that promote benefits and offerings that are
relevant to the government member such as education and professional development,
collaboration to solve problems and topics such as workforce management and human capital.
CONCLUSIONS AND RECOMMENDATIONS
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
Conclusions and Recommendations
39
Address the needs of members in non-management roles. Members that indicated they were
in staff positions at their firms were less likely to rate the overall value of their ACT-IAC
involvement as valuable relative to members in management and executive positions. They also
have lower levels of satisfaction and are less likely to renew their memberships. Further
investigation is required to uncover what is driving these sentiments.
Additional promotional efforts required for activities with lower levels of familiarity. Four in
ten respondents were not familiar with the Institute for Innovation and 60% were not familiar
with NexUS. Additional resources are required to boost awareness of these offerings.
Consider creating low cost options for sponsorship opportunities. Respondents from small
businesses were significantly more likely to have not sponsored conferences or events in the last
24 months. To make sponsoring more attractive, respondents noted low cost options as their
top suggestion. Respondents from small businesses suggested this significantly more often than
those from large businesses. Query small business members to determine what price point and
sponsorship choices would be both affordable and attractive.
Focus on satisfied members to tell the ACT-IAC story. Professional development programs
received the highest ratings with 92% noting they were valuable. Obtain testimonials from
members that find this activity and others to be of high value. Post these on the website, in
collateral and in social media.
CONCLUSIONS AND RECOMMENDATIONS
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
Conclusions and Recommendations
40
Implement a feedback mechanism for all activities. If not doing so already, consider
implementing a feedback mechanism in the form of a short poll to capture opinions right after a
conference or other event. This type of mechanism would help obtain fresh and timely feedback
and would provide the opportunity to probe into the specifics of a particular ACT-IAC offering.
Address the issue of poorly organized events. There were multiple comments collected noting
that a few events/programs were poorly organized. ACT-IAC needs to further examine these
comments and take action to avoid future mishaps. Documented processes are a key part of
planning any event along with having a strong team to implement.
Keep in mind the differences between government and industry audiences in
communications. Respondents from industry note networking and business development as the
most important ACT-IAC benefits. Government respondents also note networking as important,
but clearly indicate that educational and professional development is as important to their
professional life relative to their industry counterparts. Communications should be tailored to
target each specific audience.
Use data from this survey as a benchmark/baseline. The data collected in this survey provides
an excellent benchmark that ACT-IAC can use to quantify the effects of its improvement efforts.
Consider implementing a similar study in 12-18 months to measure impact on engagement and
value.
CONCLUSIONS AND RECOMMENDATIONS
ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025
Contact Information
RESEARCH TO INFORM YOUR BUSINESS DECISIONS
Laurie Morrow, VP Research Strategy
11350 Random Hills Road, Suite 800 | Fairfax, VA 22033 | 571.257.3845
LaurieM@marketconnectionsinc.com
Elizabeth Lowery, Research Analyst
11350 Random Hills Road, Suite 800 | Fairfax, VA 22033 | 703.972.5875
ElizabethL@marketconnectionsinc.com
41
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