curating conference content to promote member engagement
DESCRIPTION
Aaron delivered this webinar as part of Higher Logic's 2012 third quarter Learning Series on Thursday, July 26, from his office in Grand Rapids, Mich.TRANSCRIPT
Curating Conference Content to Promote Member Engagement
Thursday, July 26, 20122 – 3 p.m. ET
Contact Information
Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: [email protected]: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC
Housekeeping
• Participants attending live will have a chance at the end of this webinar to win a complimentary 30-minute consultation with Aaron.
• All participants will receive 1 CAE credit hour for full participation in this live webinar.
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@AaronWolowiec of #EventGarde shares 5 strategies for curating conference content during @HigherLogic webinar. #gameon #awesome #rockstar
Post-annual conference
Resource and content treasurers
Curate conference content that
already exists.
Poll Question
Does your organization currently “curate content” in some way following your major annual meeting? • Yes.• No.• I don’t know.• What does “curate content” mean?
Schedule follow-on education.
Repeat or expand popular sessions.
10:25 - 10:45: Idea Swap 110:50 - 11:10: Idea Swap 2
11:15 - 11:35: Idea Swap 311:40 - 12:00: Idea Swap 4
Link theory with practice.
▪ Follow through ▪ Offer support ▪ Remove barriers ▪ Celebrate successes
Keep theconversation
flowing.
Online communities encourage engagement.
Develop a library of resources.
▪ Blog posts ▪ Newsletter articles ▪ White papers ▪ YouTube videos
Aggregate social media
content.
Develop a meaningful story.
Explore Storify at www.storify.com.
Final Thoughts
• Conference content already exists.• Repackage, repurpose and leverage it.– Engage volunteer leaders as curators.– Create quality products/services members value.
• Experiences loyalty engagement.• Technology and social media can
enhance deliverables.
Top 5 Strategies
1. Schedule follow-on education.2. Link theory with practice.3. Keep the conversation flowing.4. Develop a library of resources.5. Aggregate social media content.
Contact Information
Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: [email protected]: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC
