achieving peak performance: winning brands, inspiring leaders and accelerating growth
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Achieving
Peak Performance
Altius CITIUS
Fortius
HIGHER Bolder Ambition
Faster Thinking smarter
Stronger Winning together
HigHer … bolder ambition
• Winning in a changing world
• Seeing things differently
• Building bolder brands
Faster … tHinking smarter
• Engaging people more deeply
• Innovating everything we do
• Accelerating radical action
Stronger … winning togetHer
• Doing the impossible together
• Being a courageous leader
• Growing from 2% to 20% by 2020
VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
Vibrant
UnREAL
Crazy
Astounding
Winners
LOSERS
West East
Volume
West
Big
Business
Mass
Value
East
Small
Consumer
Niche
Here’s to tHe crazy ones ...
The misfits. The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
“Times of turbulence are the most
exciting times ... because
everything changes”
GE born in a
recession
1876
HP born in a
recession
1929
born in a
recession
1975
MTV born in a
recession
1981
born in a
recession
2001
iPod
Microsoft
PARADOX
RELEVANCE
IDEAS
Mobility
CONTENT
RENTAL
PARTNERS
NETWORKS
CO-creating
CROWDSOURCED
More CAPABLE RELATIONSHIPS
CO-creating
Co-Created
HUMAN
EXPERIENCES
Seeing things differently
© GeniusWorks
A+F, selling clothes?
… selling sex
ZAPPOS, SELLING SHOES?
… delivering Happiness
BRAND PURPOSE
© GeniusWorks
MORE THAN A LOGO
ENABLING MORE
More than a shoe
ENABLING MORE
GROWTH WHEEL
© GeniusWorks
Operational
Growth
Innovative
Growth Structural
Growth
Marketspace
Growth
GROWTH WHEEL
© GeniusWorks
New brands
New experiences
New categories
New partnerships
New channels
New ventures
New business models
New processes
New organisations
New acquisitions
New consumers
New propositions
New editions
New promotions
New pricing
New concepts
New applications
New products
New services
New geographies
Operational
Growth
Innovative
Growth Structural
Growth
Marketspace
Growth
ALI
“Champions aren't made in the gyms.
They are made from something
deep inside them …
a desire, a dream, a vision."
"Champions aren't made in the gyms.
Champions are made from something
they have deep inside them …
a desire, a dream, a vision."
FOSBURY
“There is always another way …
to make the impossible
possible”
"Champions aren't made in the gyms.
Champions are made from something
they have deep inside them …
a desire, a dream, a vision."
SPITZ
“Some people want it to happen,
some wish it would happen,
others make it happen”
"Champions aren't made in the gyms.
Champions are made from something
they have deep inside them …
a desire, a dream, a vision."
SCHUMACHER
“If we did the things we are capable of,
we would astound ourselves.
"Champions aren't made in the gyms.
Champions are made from something
they have deep inside them …
a desire, a dream, a vision."
PEAK PERFORMANCE
© GeniusWorks
Faster Thinking smarter
Michael JOHNSON
SUPERBOWL 2012
WILLIAMS F1 TEAM
PEAK PERFORMANCE
© GeniusWorks
Performance
Effort
Vision
Tension
Motivation
Flow
Burn-out
Stress
Demotivation
Anxiety
Peak
SPEED POWER
AGILITY REACTION
QUICKNESS
SPEED POWER
AGILITY REACTION
QUICKNESS
2.60
deeper INSIGHTS
Enablers
Enabling people to do more
Essentials
Delivering what is expected
Energisers
Surprising people memorably
“Needs”
“Wants”
“Aspirations”
“Must Dos”
“Differentiators”
“Distinguishers”
© GeniusWorks
genius works
APPLE iPOD
Iconic
design
iPod
Brand
U2
Vertigo
iTunes
Podcasting
iPod
Phone
Special
Edition
Exclusive
Releases
Music
Store
Legalising
Filesharing
Success
Story
Apple
White
cables
Imitation
And buzz
Ad
Graphics
60G
Photo
Video Desperate
Housewives
Mini
Shuffle
Nano
Motorola
(RED)
Steve Jobs iMac
Creative Fusions
© GeniusWorks
NIKE +
NIKE +
M-PESA
M-PESA
Co-creating
theGeniusWorks.com
Creators
Activists
Contributors
Socialisers
Spectators
© GeniusWorks
KITKAT JP
KITKAT JP
EXPERIENCE DESIGN
© GeniusWorks
CAR IN A BOX
DYNAMIC PRICING
ENABLING MORE
Active
experience
Scripted
delivery
Unscripted
delivery Brand as a
guide Brand as a
coach
Brand as an
educator Brand as an
entertainer
DRAMATIC
EXPERIENCES
New vending
theGeniusWorks.com
Gaming
GIFTING
Creative Fusions
© GeniusWorks
UMPQUA BANK
Innovative fusion
Banks
Example:
Long Queues
Silent
Cashiers
Bars
Finance
Complicated
Transactions
Boring
© GeniusWorks
Innovative fusion
Banks
Example:
Long Queues
Silent
Cashiers
Bars
Finance
Complicated
Transactions
Boring
Take a seat
Funky music
Great service
Openness
About lifestyle
Made easy
Community build
Fun
© GeniusWorks
Innovative fusion
Banks
Example:
Caffe Latte
Funky
Concierge
Sofas
Life
Colourful
Community
Fun
Long Queues
Silent
Cashiers
Bars
Finance
Complicated
Transactions
Boring
Take a seat
Funky music
Great service
Openness
About lifestyle
Made easy
Community build
Fun
© GeniusWorks
Stronger Winning together
Future back
genius works
WINNING TEAMS
Bulk water
Retail water
Juice drinks Ready-to-drink
tea
Sports drinks
Juices and nectars
Carbonated
Soft-drinks
Ready-to-drink
coffee
The Coca-Cola Company
Other brands
Bubble size reflects estimated
global beverage profits
Industry unit margins ($)
5 y
ea
r a
ve
rag
e g
row
th r
ate
coke’s market map
Juices and
nectars
Mineral
water
RTD
coffee
Purified
water
Fruit
drinks
RTD
tea
Sports
drinks
Energy
drinks
Bulk water Powders
1. Build capability
and accelerate
2. Grow margins
3. Participate selectively
4. Approach differently
5. De-emphasise
Market attractiveness
Str
ate
gic
fit
coke’s market map
More RELEVANT
MORE EMOTIONAL
samsUng’s inspiration
… tae kUk
$55BN SALES
$10BN PROFITS
consumer immersion
Connect & Develop
Design Thinking
60% Profits growth
VALUE CREATION
theGeniusWorks.com
Actual profits of previous years
Estimated profits of future years
Adjusted profits of future years
(discounted for uncertainty)
Economic “value” is the sum
of the likely future profits
(more accurately, we consider
the “economic” profit, which
takes into the cost of capital)
This
year
Future
years
Previous
years
© GeniusWorks
VALUE CREATION
© GeniusWorks
it’s aboUt yoU
Leaders v MANAGERS
© GeniusWorks
PEAK PERFORMANCE
© GeniusWorks
What am I
really good at?
What do I love
doing?
What will
someone pay
me to do?
“Put a ding in the universe”
peterfisk@peterfisk.com
www.theGeniusWorks.com
hanymwafy@me.com
www.GeniusMe.net
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