absolute radio - listening to listeners
Post on 16-May-2015
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Absolute Radio presentation about listening to your listeners.
TRANSCRIPT
Rebranding and LaunchingAbsolute Radio
Adam BowieHead of Strategy & Planning
December 2008
Photo: Oberazzi
Virgin Radio
• 15 years old
• 36 year old brand
• Largest under 45 commercial station
Virgin Radio
• Purchased by Times of India in June 2008
Bennett Coleman & Co Ltd
Onegoldensquare.com
Telling VIPs First
VIPs
Pre-launch ‘Crossfade’
• 10 ‘pillars’
• More live
sessions
• No repeat
workday
• Full versions
• Expanded
playlist
Photo: ebotunes
Podcast Interview with VIP
Find the Virgin
Playlist
Playlist Meetings
Digital Fun
Rock Off
Absolute Radio
Adam Bowieadam.bowie@absoluteradio.co.uk
020 7432 3339
www.onegoldensquare.com
www.adambowie.com
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