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Mobility
Adding more efficient and innovative solutions to the world mobility needs
2.8b
35m
Internet users increased from 35m in 1995 to 2.8b in 2015
5.2b
80m
Mobile users increased from 80m to 5.2b in the same period
Technology adoption is driving ubiquitous connectivity
With more of the population having access to mobile
devices than banking services, mobile has
become essential to everyday life
The number of mobile devices has already exceeded the global population
7.9 billion mobile devices[1] 7.35 billion world population[2]
With more of the population having access to mobile devices than banking services,
mobile has become essential to everyday life
>
25.155
93.353
126.557
27.171
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Banda ancha fija Banda ancha móvil
Fixed & mobile traffic (million minutes)
17%
18%
31%
36%
38%
54%
61%
77%
80%
20%
22%
30%
18%
19%
26%
19%
15%
11%
63%
60%
39%
45%
43%
20%
20%
8%
9%
Traditional Mobile Messaging
Video Calling
Traditional Fixed Voice Calls
Micro-Blogging
Voice Over Internet
Traditional Mobile Voice Calls
Social Networking
Instant Messaging / Chat
Daily Weekly Monthly or less
Around 4 out of 5 Spanish consumers use Instant Messaging/ Chat once a day or more to communicate with others
use Instant
Messaging daily to
communicate with
others
80%
How often do you use the following ‘communication’ services?
3.507
4.469
783
4.679
1.743
210
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Banda ancha fija Banda ancha móvil Ingresos SMS
Data lines revenue & messaging revenue (€ million)
Mobile has become essential to the way we do business
By 2020
▪ 90 percent of the populated globe* will have high-speed mobile data coverage
▪ 10 billion global SIM connections
▪ More than 6.1 billion global smartphone subscriptions
▪ Total mobile data traffic expected to rise at a 45% CAGR
More than 165,000 mHealth
apps exist today
Over 27% of global
online transactions are
now on mobile devices
M Commerce Market
worth $467.3 billion
in 2019
By 2017, 30% of travel
sales in the US will be
generated through a mobile
device
Changing the way business is done across
industries
Mobile investment drives business value through four key categories
Increase existing
revenue sources
Create new revenue
sources
Support new business
models
Expand into other industries,
products/service areas
Exceed customer
expectations
Reduce currently
incurred costs
Avoid new
costs
Increase employee
effectiveness
Revenue growthPeople experienceCost controlNew business opportunity
Unprecedented technological, social and regulatory disruption is giving rise to the next
era of business reinvention—with business platforms at its heart
Business platforms
Phase I → Outside-in
Demand for Digital Reinvention™
Changing customer expectations Pervasive interconnectivity
Phase II → Inside-out
New outcomes from data possible with:
Automation Blockchain Artificial Intelligence
Distinct from mass consumer and technology platforms, business platforms combine data,
workflows and expertise to drive competitive advantage
Mass consumer platform
(i.e. Alibaba)
Technology platform
(i.e. ICP, AWS)
Business platform(i.e. CCC)
Business platform
Internal External
DataData
PeopleEnabled professionals
Pools of expertise
ProcessCognitive workflow
Cu
sto
me
rs
Ou
tco
me
s
Multiple such business platforms compose the Cognitive Enterprise
Core business platforms
(i.e. CCC)
owned & operated
Core platform(s) provide key
differentiation
Enabling business platforms
(i.e. we.trade)
supplied
Secondary platforms provide mid-and
back-office support—and may be
supplied by a broader partner
ecosystem of industry players and
third parties
Back-office business platforms
(i.e. AML)
operated
Cutting across the Cognitive Enterprise’s multiple business platforms are common capability
layers, each subject to its own major transformation
The Cognitive Enterprise
Industry platforms
Transaction platforms
Culture SkillsWays of working
Decision processes
Front-office processes
Back-office processes
Artificial Intelligence
Blockchain AutomationInternet of Things
5G
Licensed data
Proprietary data
Public data
Custom LegacyAPI-enabledapplications
Cloud native Digital
Public Private On-premise Security
The Cognitive Enterprise
Culture of agile innovation
…powered by an ecosystem of business platforms
…activated by cognitive-enabled enterprise workflows
…made possible with exponential technologies
…that are fueled by data
…using next-generation applications
…on a secure hybrid multi-cloud infrastructure
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