abm presentation (word version)

A Proposed Mobile App for

American Bungalow

Magazine

By Andrew Cohen

For General Assembly UX11

Presented in class Feb. 13, 2014

Who Reads American

Bungalow? Average age: 49.5 54% female 89% attended or graduated college Average income: $112,000 Mean income: $100,000 95% are homeowners

64% contacted an ABM advertiser 47% bought from an ABM advertiser

What Distinguishes ABM Readers?

They are: Educated and affluent Homeowners,

enthusiasts, and

housing professionals

They include: Seekers of trophy homes And budget-minded young home buyers

What Distinguishes ABM Readers?They have: an eye for quality and

style an appreciation for craft a sense of their homes’

historic significance

They need:

information about bungalows access to relevant resources help with restoration work

Who Is ABM’s Audience?Doug, 56, is an author and magazine editor whose specialty is architectural history, interior design, and gardening. He lives with his dog in a one-bedroom Manhattan apartment, but spends most weekends at his house — a bungalow, of course — in Asbury Park. Doug has an income of $124,000 a

year and is comfortable with technology. He uses a iMac desktop for work, but also owns a Macbook, a recent iPad, and an older iPhone, all of which he brings with him when he travels for work.

Who Is ABM’s Audience?

Sandra, 29, is Phoenix video editor for corporate clients. Sandra has an eye for classic design and yearns to someday live in a classic Arts and Crafts home. Whenever she can, she’ll detour through the Willo section of town to admire the 1920s homes there, and she often checks the real estate section for homes for sale there, which she’ll sometimes show her boyfriend over breakfast. Sandra has an income

of $45,000 a year. She uses an HP desktop at work but has her own Macbook Air, an iPad 2, a Kindle, and the latest iPhone.

The Common Thread:Insights About ABM’s Readership

They are few in number, but maintain a strong bond to the architecture they love, and the community that shares their passion.

They are all esthetically minded, but economically and geographically diverse.

The world of American Bungalow—a quarterly—moves slowly, but sometimes readers want or need up-to-date, actionable information.

ABM’s Current Website

American Bungalow Home Page

Magazine

Inside Past Issues

Featured Articles

Family Album

New & Noteworthy

Arts & Crafts Profiles

David Rudd

Where to Buy

Writer's Guidelines

Order Back Issues

All About Bungalows

Registry

What Is a Bungalow?

What Style Is My

Bungalow?

Blogs

Forums Community

Bungalows for Sale

Classifieds

EventsCalendar

Photo Albums

Bungalow Neighborhoo

ds

Contact

Contact Us

Rates

Guidelines

Directory of Advertisers

Quick Upload

Challenge: Make the best

features of the ABM

website available to

users on the go… and

then go beyond that.

A Mobile Presence for ABMABM App

Map App

Bungalows For Sale

Readers' Homes

Service Providers

HOME

Bungalow Guide

What Is a Bungalow?

Bungalow Neighborhoo

ds

What Style Is My

Bungalow?

HOME

News & Events

HOME

About the Magazine

On the Web

Blog

Contact Us

HOME

A Mobile Presence for ABM

Dynamic Content

Legacy Content

Website Content

ABM App

Map App

Bungalows For Sale

Readers' Homes

Service Providers

HOME

Bungalow Guide

What Is a Bungalow?

Bungalow Neighborhoo

ds

What Style Is My

Bungalow?

HOME

News & Events

HOME

About the Magazine

On the Web

Blog

Contact Us

HOME

Evolution of the Concept

Evolution of the Concept

Evolution of the

SIMPLIFY

Concept

SIMPLIFY

Evolution of the Concept

Evolution of the Concept

SIMPLIFY

What Does It Do?Offers mobile users information on nearby homes and resources

Shows houses for

sale in the

vicinity

Highlights local

attractions

American Bungalow Home

Page

Magazine

Inside Past Issues

Featured Articles

Family Album

New & Noteworthy

Arts & Crafts Profiles

David Rudd

Where to Buy

Writer's Guidelines

Order Back Issues

All About Bungalows

Registry

What Is a Bungalow?

What Style Is My

Bungalow?

Blogs

Forums Community

Bungalows for Sale

Classifieds

EventsCalendar

Photo Albums

Bungalow Neighborhoo

ds

Contact

Contact Us

Rates

Guidelines

Directory of Advertisers

Quick Upload

ABM App

Map App

Bungalows For Sale

Readers' Homes

Service Providers

HOME

Bungalow Guide

What Is a Bungalow?

Bungalow Neighborhoo

ds

What Style Is My

Bungalow?

HOME

News & Events

HOME

About the Magazine

On the Web

Blog

Contact Us

HOME

MobileWeb

Consolidation = Improved Mobile Functionality

How Does It Help?

BUNGALOW GUIDE: A mobile information resource ported directly from the ABM website

What Is a Bungalow?

What Style is My

Bungalow?

Bungalow

Neighborhoods

Best New Feature:

Google Maps plus MLS.com = up-to-the-minute information on historic homes for sale in any area.

Also displays map of ABM readers’ homes and providers of bungalow goods and services.

The Bungalow Map

A flexible resource for exploring the world of bungalows, no matter when or where.

Will show all single-family residences under 1,500 square feet built between 1890 and 1925 in any given area, along with asking price

=

BungalowMap

(Dynamic)Bungalow

Guide(Text)

Samedata:

3 different ways to display

and explore…

and find:

goods

and properties

services

All thanks to:

And

they all

lived

happily ever

after.

The end