aacs 2013 presentation on cutting through facebook noise & increasing your…

Welcome…Cutting Through

the Facebook Noise: How to

Make Sure Your Audience Sees Your Messages

#AACS2013 Follow on Twitter @MoniqueRamsey

Meet Monique

Founder, Cosmetic Social Media

20+ years experience: medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business

• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

Board – San Diego Social Media Society

♥music, ♥USC, ♥sports,

♥spa days, ♥shoes

♥driving fast ♥creative

endeavors!

#AACS2013 Follow on Twitter @MoniqueRamsey

• Milestone: Over 1 BILLION active

users

• 600 million accessing via their mobile

devices (700 billion++ min/mo)

• 30-45 age fastest growing

• #1 Most trafficked site on web

• 700,000+ local business pages

• 30 billion+ pieces of content shared

each month

Facebook by the Numbers

• Over 1.13 trillion likes (since ‘09)

• 140.3 billion friend connections

• 219 billion photos

• 17 billion location-tagged posts

Sources: Gizmodo, Facebook, alexa.com

#AACS2013 Follow on Twitter @MoniqueRamsey

EdgeRankYour business has the potential for exponential distribution through the social graph if you can engage users so it’s seen in the 1st place!

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EdgeRankFresh & RELEVANT content

CNN Study – 75% get their news from social sites & email (& blogs)

#AACS2013 Follow on Twitter @MoniqueRamsey

• Be a resource: your own content & shared content

• Moderate• Respond & engage

(notifications via FB email notification and/or HyperAlerts

• Connect• Keep it fun and mix

it up!

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Ask Questions

• 932 impressions

• 1.29% feedback

• Get in the

conversation in

real (or semi-real)

time

Ask Questions

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AND RESPOND~

Call them by name with the @ tag

Ask for the “like”

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Keep It Real

Facebook Ads to promote

Contests

#AACS2013 Follow on Twitter @MoniqueRamsey

#AACS2013 Follow on Twitter @MoniqueRamsey

Volume Of Facebook Sharing By Day

But… do what works best for you (check your analytics)

And - consistency = success

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Scheduling a Post

Clock = SCHEDULING ICON

Note: Date can also be in the past & it will drop in to the proper spot in your timeline

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Promoted Posts(airtime)

Click “public” to make this box appear

It re-calculates reach as you change budget

Set run time

Note: You cannot run promoted posts unless you have 400+ fans.

#AACS2013 Follow on Twitter @MoniqueRamsey

Notice baseline

Engagement Rate Calculation: (MANUAL!)

talking about / total “likes”

2% is average so anything over this is AWESOME

70% Engagemen

t Rate

Facebook recommends your practice to the friends of your current page fans.

Highest likelihood to buy

Get More Fans

#AACS2013 Follow on Twitter @MoniqueRamsey

#AACS2013 Follow on Twitter @MoniqueRamsey

Facebook fans are much more likely to purchase, consider, and recommend brands

Why

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Polls

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Make it Easy & Engaging

with Apps

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Change Cover Image

Cover images can get 9x more ENGAGEMENT – so change often

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Fill out your cover image description! Use this valuable space!

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Keywords – About Section

Put keywords in your About Section for better results when people search

Click here to edit

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Newsfeed

90% of FB users see your content in their newsfeed so your avatar needs to be great! (no logos or buildings)

Look for faces! That’s what captures people’s attention

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Post You Want to See

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Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social

Media

#AACS2013 Follow on Twitter @MoniqueRamsey

You can:

Posts You Don’t Want to See

Facebook.com/security

WARNING:Don’t delete (unless they are really belligerent, abusive, ETC). Invite them to talk offline. Have a policy in place to fall back on!

#AACS2013 Follow on Twitter @MoniqueRamsey

Reminder

Sources: Reach Local & f8 KeynoteUse Twitter hashtag #VCS2012

@MoniqueRamsey Cosmetic Social Media

• Transparency leads to credibility & trust

• No hidden agendas

• Be Authentic

• Be Humble

• Be Yourself / Brand

• Controlling vs. *influencing* Image Source: EverydayTenacity.com

#AACS2013 Follow on Twitter @MoniqueRamsey

Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.

“When a brand does its job right, it creates an emotional connection.” - Brian Solis

It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.

“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor

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Questions?Thank You!