aacs 2013 presentation on cutting through facebook noise & increasing your…
DESCRIPTION
How do you get your messages seen amdist Facebook's 1 billion+ users? Here are some practical and easy steps to cut through the noise and get your posts more visibility. Learn about Facebook's Edgerank algorithm.TRANSCRIPT
Welcome…Cutting Through
the Facebook Noise: How to
Make Sure Your Audience Sees Your Messages
#AACS2013 Follow on Twitter @MoniqueRamsey
Meet Monique
Founder, Cosmetic Social Media
20+ years experience: medical practice management, marketing, training, and consulting
Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business
• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, ♥USC, ♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!
#AACS2013 Follow on Twitter @MoniqueRamsey
• Milestone: Over 1 BILLION active
users
• 600 million accessing via their mobile
devices (700 billion++ min/mo)
• 30-45 age fastest growing
• #1 Most trafficked site on web
• 700,000+ local business pages
• 30 billion+ pieces of content shared
each month
Facebook by the Numbers
• Over 1.13 trillion likes (since ‘09)
• 140.3 billion friend connections
• 219 billion photos
• 17 billion location-tagged posts
Sources: Gizmodo, Facebook, alexa.com
#AACS2013 Follow on Twitter @MoniqueRamsey
EdgeRankYour business has the potential for exponential distribution through the social graph if you can engage users so it’s seen in the 1st place!
#AACS2013 Follow on Twitter @MoniqueRamsey
EdgeRankFresh & RELEVANT content
CNN Study – 75% get their news from social sites & email (& blogs)
#AACS2013 Follow on Twitter @MoniqueRamsey
• Be a resource: your own content & shared content
• Moderate• Respond & engage
(notifications via FB email notification and/or HyperAlerts
• Connect• Keep it fun and mix
it up!
#AACS2013 Follow on Twitter @MoniqueRamsey
Ask Questions
• 932 impressions
• 1.29% feedback
• Get in the
conversation in
real (or semi-real)
time
Ask Questions
#AACS2013 Follow on Twitter @MoniqueRamsey
AND RESPOND~
Call them by name with the @ tag
Ask for the “like”
#AACS2013 Follow on Twitter @MoniqueRamsey
Keep It Real
Facebook Ads to promote
Contests
#AACS2013 Follow on Twitter @MoniqueRamsey
#AACS2013 Follow on Twitter @MoniqueRamsey
Volume Of Facebook Sharing By Day
But… do what works best for you (check your analytics)
And - consistency = success
#AACS2013 Follow on Twitter @MoniqueRamsey
Scheduling a Post
Clock = SCHEDULING ICON
Note: Date can also be in the past & it will drop in to the proper spot in your timeline
#AACS2013 Follow on Twitter @MoniqueRamsey
Promoted Posts(airtime)
Click “public” to make this box appear
It re-calculates reach as you change budget
Set run time
Note: You cannot run promoted posts unless you have 400+ fans.
#AACS2013 Follow on Twitter @MoniqueRamsey
Notice baseline
Engagement Rate Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over this is AWESOME
70% Engagemen
t Rate
Facebook recommends your practice to the friends of your current page fans.
Highest likelihood to buy
Get More Fans
#AACS2013 Follow on Twitter @MoniqueRamsey
#AACS2013 Follow on Twitter @MoniqueRamsey
Facebook fans are much more likely to purchase, consider, and recommend brands
Why
#AACS2013 Follow on Twitter @MoniqueRamsey
Polls
#AACS2013 Follow on Twitter @MoniqueRamsey
Make it Easy & Engaging
with Apps
#AACS2013 Follow on Twitter @MoniqueRamsey
Change Cover Image
Cover images can get 9x more ENGAGEMENT – so change often
#AACS2013 Follow on Twitter @MoniqueRamsey
Fill out your cover image description! Use this valuable space!
#AACS2013 Follow on Twitter @MoniqueRamsey
Keywords – About Section
Put keywords in your About Section for better results when people search
Click here to edit
#AACS2013 Follow on Twitter @MoniqueRamsey
Newsfeed
90% of FB users see your content in their newsfeed so your avatar needs to be great! (no logos or buildings)
Look for faces! That’s what captures people’s attention
#AACS2013 Follow on Twitter @MoniqueRamsey
Post You Want to See
#AACS2013 Follow on Twitter @MoniqueRamsey
Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social
Media
#AACS2013 Follow on Twitter @MoniqueRamsey
You can:
Posts You Don’t Want to See
Facebook.com/security
WARNING:Don’t delete (unless they are really belligerent, abusive, ETC). Invite them to talk offline. Have a policy in place to fall back on!
#AACS2013 Follow on Twitter @MoniqueRamsey
Reminder
Sources: Reach Local & f8 KeynoteUse Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social Media
• Transparency leads to credibility & trust
• No hidden agendas
• Be Authentic
• Be Humble
• Be Yourself / Brand
• Controlling vs. *influencing* Image Source: EverydayTenacity.com
#AACS2013 Follow on Twitter @MoniqueRamsey
Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.
“When a brand does its job right, it creates an emotional connection.” - Brian Solis
It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue.
“If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
#AACS2013 Follow on Twitter @MoniqueRamsey
Questions?Thank You!