a team approach to student support in twitter

Together Everyone Achieves More

Holly Rae Bemis-Schurtz @hollyraeLaura Grant @laurapresentlyPhillip Johnson @phlipper3000

Division of Student SuccessNew Mexico State Universityhttp://success.nmsu.edu/heweb09

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

OverviewOverview

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

The searchThe searchfor personafor persona

“NMSU is following me… isn’t that kinda creepy?”

“…formed …the goal of creating a touchpoint for students within Twitter”

MissionTeam membersConsiderationsFollowing normsToolkitResources

http://bit.ly/nmsut

“…formed …the goal of creating a touchpoint for students within Twitter”

MissionTeam membersConsiderationsFollowing normsToolkitResources

http://bit.ly/nmsut

There is strength in numbers. Multiple perspectives are important.

http://success.nmsu.edu/heweb09

Choose your team with experience in mind.

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

Increased stakesIncreased stakes

A single perspective is not enough.

Twitter experience alone is not enough.

A student perspective alone is not enough.

http://success.nmsu.edu/heweb09

Define the roles of your team members and keep participation optional.

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

Taking shapeTaking shape

“We are @nmsu a group of students and staff members..”

Follow @nmsuWho @nmsu followsImprove @nmsuTeam membersCurrent updatesOther NMSU personas

http://success.nmsu.edu/twitter

“We are @nmsu a group of students and staff members..”

Follow @nmsuWho @nmsu followsImprove @nmsuTeam membersCurrent updatesOther NMSU personas

http://success.nmsu.edu/twitter

People will be interested - be prepared to share your work with the community.

http://success.nmsu.edu/heweb09

Invite critique – seek it out if you must – in order to balance your perspective.

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

The network emergesThe network emerges

“You don’t have to reinvent the wheel;a student support system already exists.”

Collaborators (Outside Twitter)

Collaborators (Within Twitter)

Leadership Team

Twitter Team

Media

Division Decision Makers

OtherTwitter profiles

Alumni

Community

Students

Families

University Comm.

Think Tank

Your network goes beyond social media – tap into your institutional support framework.

http://success.nmsu.edu/heweb09

Foster a network of support – create opportunities to engage your peers.

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

New challengesNew challenges

Engagement takes different forms; some are more challenging to facilitate than others.

http://success.nmsu.edu/heweb09

A team approach to student support is a moving target – by definition you can't prepare for the unexpected.

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

ToolsTools

The search for personaThe search for persona

Increased stakesIncreased stakes

Taking shapeTaking shape

The network emergesThe network emerges

New challengesNew challenges

Putting it all togetherPutting it all togetherToolsTools

Putting it all Putting it all togethertogether

http://success.nmsu.edu/heweb09

•Sustainable when a member leaves or goes on vacation

•Provides a checks & balances system for decision making

•Offers diversity in voice

•Distributes the work load

•Leverages institutional knowledge within the network

•Models an approach for other institutional personae

Benefits of a Team Approach to Student Support in Twitter

Holly Rae Bemis-Schurtz @hollyraeLaura Grant @laurapresentlyPhillip Johnson @phlipper3000

Division of Student SuccessNew Mexico State University

http://success.nmsu.edu/heweb09