a study on consumer buying behaviour of intel and amd processors

BY: A S H W I N J A I (1 3 1 3 0 8 )

P R E M V E L P U L A ( 1 3 1 3 2 9 )

A STUDY ON CONSUMER BUYING BEHAVIOUR OF

INTEL AND AMD PROCESSORS

Advanced micro devices inc ( AMD) is an American mnc semiconductor company based in sunnyvale,ca,usa.

AMD market share in tech market is 16.9%.Intel is an American mnc semiconductor chip

makers in Santa Clare, California. Intel market share in tech market is 82.8%

AMD VS Intel

Research Objective

To understand factor affecting buying behavior of processors.

To assess the awareness level of processors among the customer.

Research MethodologyDescriptive ResearchDate collectionPrimary data: online questionnaire Secondary data: literature reviewsSample size : 27

Tabulation & Analysis

Q1.What are the factors you consider for the purchase of the processor? Clock

speed 16 55%

Accuracy  15 52%

Response time 16 55%

Multi core processor

14 48%

Interpretation: It is been observed that customer pays equal importance to all the above factors .

Q2.Please rate the factors of a processor which affects your decision making process while purchasing processor based computer?

BrandVery important

12 41%

Important 12 41%

Neutral 5 17%

Not Important

0 0%

Not at all Important

0 0%Interpretation: It is been inferred that Brand is rated as very important & important factor for Purchase decision.

Very important

11 38%

Important 13 45%

Neutral 4 14%Not Important

1 3%

Not at all Important

0 0%Interpretation: The above graph reveals that Factor “Price” is considered as significant factor by two third of the respondents.

Price

Energy Consumption

Very important 11 38%

Important 11 38%

Neutral 7 24%

Not Important 0 0%

Not at all Important 0 0%

Interpretation: From the above graph it can inferred that three fourth respondents rated “ Energy consumption” as very important & important but one-fourth of the respondents remained neutral.

Durability

Very important

11 38%

Important 7 24%

Neutral 8 28%Not Important

3 10%

Not at all Important

0 0%

Interpretation : It is been observed from above graph that respondent rated “Durability “as the important factor for purchase decision.

Warranty

Very important 9 31%

Important 15 52%

Neutral 2 7%

Not Important 3 10%

Not at all Important 0 0%

Interpretation: It is been observed that respondents emphasized warranty an important factor, nearly two-forth of the respondents rated as important in buying decision.

After sale service

Very important 16 55%

Important 12 41%

Neutral 1 3%

Not Important 0 0%

Not at all Important 0 0%

Interpretation: It is been observed that 55% of respondents signifies after sales service as an important buying decision.

Q3. How much you aware of the below following processors?

INTELNever heard about it

2 7%

I heard about it but not used

2 7%

I heard about it and used

6 21%

Familiar with it 19 66%

Interpretation: Above graph infers that two-third of the respondents are familiar with INTEL processors.

AMD Never heard about it

3 10%

I heard about it but not used

15 52%

I heard about it and used

3 10%

Familiar with it 8 28%

Interpretations: The above graph emphasizes that respondents have “ Heard about it and not used” the AMD processors.

Q4. which processor brand advertisement have you heard or seen?

Intel 28 97%

AMD 0 0%

Others 1 3%

Interpretation: From the above graph it is evident that Intel brand advertisement is watched and heard, nearly 97% of the respondents is seen & heard.