a study on consumer buying behaviour of intel and amd processors

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BY: ASHWIN JAI(131308) PREM VELPULA(131329 ) A STUDY ON CONSUMER BUYING BEHAVIOUR OF INTEL AND AMD PROCESSORS

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This ppt signifies the factor affecting buying behavior of processors based laptop/pc .

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Page 1: A study on consumer buying behaviour of intel and AMD processors

BY: A S H W I N J A I (1 3 1 3 0 8 )

P R E M V E L P U L A ( 1 3 1 3 2 9 )

A STUDY ON CONSUMER BUYING BEHAVIOUR OF

INTEL AND AMD PROCESSORS

Page 2: A study on consumer buying behaviour of intel and AMD processors

Advanced micro devices inc ( AMD) is an American mnc semiconductor company based in sunnyvale,ca,usa.

AMD market share in tech market is 16.9%.Intel is an American mnc semiconductor chip

makers in Santa Clare, California. Intel market share in tech market is 82.8%

AMD VS Intel

Page 3: A study on consumer buying behaviour of intel and AMD processors

Research Objective

To understand factor affecting buying behavior of processors.

To assess the awareness level of processors among the customer.

Research MethodologyDescriptive ResearchDate collectionPrimary data: online questionnaire Secondary data: literature reviewsSample size : 27

Page 4: A study on consumer buying behaviour of intel and AMD processors

Tabulation & Analysis

Q1.What are the factors you consider for the purchase of the processor? Clock

speed 16 55%

Accuracy  15 52%

Response time 16 55%

Multi core processor

14 48%

Interpretation: It is been observed that customer pays equal importance to all the above factors .

Page 5: A study on consumer buying behaviour of intel and AMD processors

Q2.Please rate the factors of a processor which affects your decision making process while purchasing processor based computer?

BrandVery important

12 41%

Important 12 41%

Neutral 5 17%

Not Important

0 0%

Not at all Important

0 0%Interpretation: It is been inferred that Brand is rated as very important & important factor for Purchase decision.

Page 6: A study on consumer buying behaviour of intel and AMD processors

Very important

11 38%

Important 13 45%

Neutral 4 14%Not Important

1 3%

Not at all Important

0 0%Interpretation: The above graph reveals that Factor “Price” is considered as significant factor by two third of the respondents.

Price

Page 7: A study on consumer buying behaviour of intel and AMD processors

Energy Consumption

Very important 11 38%

Important 11 38%

Neutral 7 24%

Not Important 0 0%

Not at all Important 0 0%

Interpretation: From the above graph it can inferred that three fourth respondents rated “ Energy consumption” as very important & important but one-fourth of the respondents remained neutral.

Page 8: A study on consumer buying behaviour of intel and AMD processors

Durability

Very important

11 38%

Important 7 24%

Neutral 8 28%Not Important

3 10%

Not at all Important

0 0%

Interpretation : It is been observed from above graph that respondent rated “Durability “as the important factor for purchase decision.

Page 9: A study on consumer buying behaviour of intel and AMD processors

Warranty

Very important 9 31%

Important 15 52%

Neutral 2 7%

Not Important 3 10%

Not at all Important 0 0%

Interpretation: It is been observed that respondents emphasized warranty an important factor, nearly two-forth of the respondents rated as important in buying decision.

Page 10: A study on consumer buying behaviour of intel and AMD processors

After sale service

Very important 16 55%

Important 12 41%

Neutral 1 3%

Not Important 0 0%

Not at all Important 0 0%

Interpretation: It is been observed that 55% of respondents signifies after sales service as an important buying decision.

Page 11: A study on consumer buying behaviour of intel and AMD processors

Q3. How much you aware of the below following processors?

INTELNever heard about it

2 7%

I heard about it but not used

2 7%

I heard about it and used

6 21%

Familiar with it 19 66%

Interpretation: Above graph infers that two-third of the respondents are familiar with INTEL processors.

Page 12: A study on consumer buying behaviour of intel and AMD processors

AMD Never heard about it

3 10%

I heard about it but not used

15 52%

I heard about it and used

3 10%

Familiar with it 8 28%

Interpretations: The above graph emphasizes that respondents have “ Heard about it and not used” the AMD processors.

Page 13: A study on consumer buying behaviour of intel and AMD processors

Q4. which processor brand advertisement have you heard or seen?

Intel 28 97%

AMD 0 0%

Others 1 3%

Interpretation: From the above graph it is evident that Intel brand advertisement is watched and heard, nearly 97% of the respondents is seen & heard.

Page 14: A study on consumer buying behaviour of intel and AMD processors