a social business plan for the tory burch foundation
Post on 12-Jan-2015
2.708 Views
Preview:
DESCRIPTION
TRANSCRIPT
Team Tory
A Social Business Plan for the Tory Burch Brand and Foundation
Wednesday, May 2, 2012
Introducing Team Tory
Sera MichaelKaren Chiang
Sarah Gurbach
Jennifer EliasSheila Saadieh
Brenda CanalesWednesday, May 2, 2012
To extend the Tory Burch brand to a more influential audience by increasing conversation of the Tory Burch Foundation through a strategic social business plan.
Our Mission
Wednesday, May 2, 2012
Our Goals
To increase conversation about the Tory Burch Foundation and its philanthropic efforts on social media platforms by 30% by September
2012. As a result of this the Tory Burch brand will also increase its social conversation.
Wednesday, May 2, 2012
Target Audience
Social media savvy women, ages 20-40.
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Strategy #1
Reach out to bloggers.
Wednesday, May 2, 2012
Tactic #1
Start buzz about the Tory Burch Foundation
Wednesday, May 2, 2012
Strategy #2
Community Involvement Campaign
Wednesday, May 2, 2012
FoundationWebsite
Tactic #2
Hub and Spoke Model
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Where is the conversation happening?
Wednesday, May 2, 2012
Wednesday, May 2, 2012
Where it needs to be happening:
Wednesday, May 2, 2012
Content Calendar
Wednesday, May 2, 2012
Decision Tree
Wednesday, May 2, 2012
Measurement
Wednesday, May 2, 2012
Thank You!
xx, Team Tory
Wednesday, May 2, 2012
top related