a social business plan for the tory burch foundation
DESCRIPTION
A social business plan for Tory Burch and the Tory Burch Foundation, created for Michael Brito's spring 2012 Social Business class at San Jose State University by Sera Michael, Sarah Gurbach, Shelia Saadieh, Jennifer Elias, Karen Chiang and Brenda Canales.TRANSCRIPT
Team Tory
A Social Business Plan for the Tory Burch Brand and Foundation
Wednesday, May 2, 2012
Introducing Team Tory
Sera MichaelKaren Chiang
Sarah Gurbach
Jennifer EliasSheila Saadieh
Brenda CanalesWednesday, May 2, 2012
To extend the Tory Burch brand to a more influential audience by increasing conversation of the Tory Burch Foundation through a strategic social business plan.
Our Mission
Wednesday, May 2, 2012
Our Goals
To increase conversation about the Tory Burch Foundation and its philanthropic efforts on social media platforms by 30% by September
2012. As a result of this the Tory Burch brand will also increase its social conversation.
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Target Audience
Social media savvy women, ages 20-40.
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Strategy #1
Reach out to bloggers.
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Tactic #1
Start buzz about the Tory Burch Foundation
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Strategy #2
Community Involvement Campaign
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FoundationWebsite
Tactic #2
Hub and Spoke Model
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Where is the conversation happening?
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Where it needs to be happening:
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Content Calendar
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Decision Tree
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Measurement
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Thank You!
xx, Team Tory
Wednesday, May 2, 2012