a rede física não basta na época do 2.0!!

A rede física não basta na época do 2.0!!

4 Junho 2009

Luc Quoniam UFP

Moore’s & Machrone’s laws, dog’s years (Yolin)

1

21

41

61

81

101

121

141

161

0

10

20

30

40

50

60

70

1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004

My

age

Capa

city

Millions

Equipment costs (Machrone)

Application abilities

Luc Quoniam UFP

It is still going on!! Nature 21 May 2009:

• James Chon (Australia) technology for DVD Disks 1600 Go that could

be sold in 5 or 10 years Samsung partner!

Luc Quoniam UFP

Information quantity, growth and visibility5 Exabytes (5x1018) new information in 200230% annual increase (1999-2002)

(Berkeley, 2003)Buthuman brain can only absorb 30 Mb/year (30x106)(Pedagogic Programs)

Human knowledge networks Invisible Web x5001+1+1 > 3

Luc Quoniam UFP

Knowledge sharing history and professionals Narrator Script Writer

Professor, doctor, journalist using radio, television, computer

Communication 1 to N

Luc Quoniam UFP

A chief “cacique” says: “everbody must learn, read, listen, look...”

I, chief “Cacique”

(Journals, TV, Radios, Professors, Doctors,

Insurance...)

you indians1 to nMarcos Cavalcanti UFRJ

Luc Quoniam UFP

We, chiefs

Web 1.0: information

all of us may and can build information

(Web site)

n to n

Marcos Cavalcanti UFRJ

Luc Quoniam UFP

Web 2.0: knowledgeWe, chiefs

all of us may and can build knowledge

n to n

Marcos Cavalcanti UFRJ

Concept change, why now

Web From To

1.0

Formation 1960-1990

Academic commercial One more way to communicateDiffusio

n 1995-2005

Commercial Web Web2.0

2.0

Collective intelligence projects2005-

n to n communication

n to n ellaboration of knowledge

The most important way to communicateMedia

convergencePersons convergence

3.0 … … … …Luc Quoniam UFP

Published content to user generated contents

Luc Quoniam UFP

It is not finished!!

Luc Quoniam UFP

1+1+1 > 3

Digital native

1.0 born after 1985 2.0 born after 1995 Digital excludes!!

Luc Quoniam UFP

Knowledge construction of a digital native student > 10 000 h. video games > 250 000 h. e mails > 10 000 h. mobile phone > 20 000 h. television > 500 000 h. commercial seens

Luc Quoniam UFP(Mark Prensky / www.marcprensky.com)

< 5 000 h. reading books

Conflit de génération pour la transmission du savoir...

Luc Quoniam UFP

Décision

Digital Natives

(René Barsalo, 2006)

Generational network 1+1+1 > 3

The World is Flat! Other flatteners

• 2.0 Concept• International virtual

communities• To be continued…

Luc Quoniam UFP

The Flatteners• The fall of the

Berlin Wall• Netscape IPO• Work flow

software• Open-sourcing• Outsourcing• Offshoring• Supply-chaining• Insourcing• In-forming• Wireless

(Thomas L. Friedman, The World is Flat)

Applied flat world

Luc Quoniam UFP

Globalisation/Glocalization Sustainability Social responsibility Tangible to intangible

Luc Quoniam UFP

Innovation management Taylorism, bureaucracy

Versus adhocracy, serendipity, get out of the box!!

Luc Quoniam UFP

Myers-Briggs Type Indicator (MBTI) Psychometric questionnaire

designed to measure psychological preferences in how people perceive the world and make decisions

Individuals are either born with, or develop, certain preferred ways of thinking and acting

None of these types is "better" or "worse“

In the same way that writing with the left hand is hard work for a right-hander, so people tend to find using their opposite psychological preferences more difficult, even if they can become more proficient (and therefore behaviorally flexible) with practice and development.

Luc Quoniam UFP

The four dichotomies

Extraversion (E)

Introversion (I)

Sensing (S) Thinking (T)

iNtuition (N) Feeling (F)

Judgment (J)

Perception (P)

cognitive information-gathering (perceiving)

decision-making(judging)

Lifestyle

functions

16 Typesthe MBTI instrument does not measure aptitudeit simply indicates for one preference over another

Luc Quoniam UFP

The selection process school, graduates studies (entry &

exit) recruitment and promotion of the

company eliminates

• almost totally "F", those whose selection criteria in decision-making criteria are human

• most of the "P" those who question the decisions taken to adapt to circumstances

exception of "ENTP", innovators, and "INTP", inventors, that the organization needs, but seeks to eliminate because does not known how to manage them. • more accentuated at CEO level.

Luc Quoniam UFP

You are not alone!4 of every 9 business managers

are “STJ”! S: Not interested in abstract theories.

Want learning to have direct, immediate application.

T: Practical, realistic, matter-of-fact, with a natural head for business.

Well-organized, take responsibility. J: Good administrators; are decisive,

hasten to implement decisions.4 of every 9 business managers

shadows are “NFP”! NF: Idealistic, humanistic, not

hierarchical FP: Flexible, people skilled NP: improvising, stimulating, not

compulsive

Margerison & lewis 1981Luc Quoniam UFP

Statistical distribution of MBTI types of the company's manager

Luc Quoniam UFP

Thinking out of the box!!!

Luc Quoniam UFP

Complementarity ENTP, innovators INTP, inventors Shadows xSFJ : ISTJ administrators

ou organizers.

Luc Quoniam UFP

O rganization Imaginatio n, creativity, serend ip ity C lub M ed G ilb ert T rigano G érard B litz M icroso ft S teve B almer B ill G âtes N ike P hil K night B ill B o w erman H ewlett- P ackard D ave P ackard B ill H ew lett ( H P - 3 5 ) eB ay J eff S ko l & M eg W hitman P ierre et P am O mid yar S o ny A kio M o rita M asaru Ib uka ( T ransisto r rad io , w alkman) T up p erware B ro w nie W ise ( réseau) E arl T up p er ( chimist) P almC o mp utmg D o nna D ub insky J eff H aw kins L 'E sp ace ( R enault) J ean- L uc L agard ère P hilip p e G uéd o n, B ernard H ano n L e B M X ( o lymp iq ue) R o n M ackler S co tB reithaup t( 1 3 year) H arley- D avid so n R ich T eerlink W ilîi D avid so n A p p le S teve J o b s S teve W o zniak Intel A nd y G ro ve C o rd o n M o o re & R o b ert N o yce A mazo n.com J effW ilke ( A ccenture, 6 S igma) J effB ezo s A cco r G érard P élisso n P aul D ub rule N o uvelles Fro ntières L ucien M eud ec J acq ues M aillo t

1+1+1 > 3

CI profiles ENTP, innovators INTP, inventors for

R&D ESFJ information stock ENTJ, INTJ planning, management INFJ, INFP human network

management ESTJ, ISTJ Decision making

The network takes precedence over the isolated person

Luc Quoniam UFP

1+1+1 > 3

Collective intelligenceWho invented the poliomelithe Vaccin?

Who built the human genome map?

Jonas Salk & Albert Sabin

Luc Quoniam UFP

ERM - the world's leading provider of environmental consulting services

2 Environmental Business Achievement awards :

• Practice Areas Category for the 60% growth • Organizational Innovation Category for the use of

Knowledge Sharing Platform – Minerva.

Launched in May 2007 to• create a strong social network • enable the firm’s global experts to “discover” one another,

share resources, and work together• deliver the best innovative solutions

Supporting ERM’s business strategy and objectives using Web2.0 technologies such as wikis, blogs and interactive forums to transform businesses, organizational culture, and employees’ ways of working, in addition to having received more that 2.8 million hits in its first six months of operation.

Impacting the business

Luc Quoniam UFP

Emerging 2.0 concept HR 2.0 Management 2.0 Entreprise 2.0 Education 2.0 Law 2.0 Health 2.0 Public Relation 2.0 Government 2.0 Library 2.0 Thinking 2.0 Working 2.0 Innovation 2.0 …

Luc Quoniam UFP

2.0 concept

Luc Quoniam UFP

Architecture

socialparticipationapplica

tionPerpetual

betaThinking out of the box

Long tail global micromarket

1-2 Billion people

N to N communicationKnowledge co-elaboration

Merci de votre attention!!

http://quoniam.univ-tln.frquoniam@ufp.edu.pt