a rede física não basta na época do 2.0!!
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A rede física não basta na época do 2.0!!. 4 Junho 2009. Equipment costs ( Machrone ). Moore’s & Machrone’s laws, dog’s years (Yolin). Application abilities. It is still going on!!. Nature 21 May 2009: James Chon (Australia) - PowerPoint PPT PresentationTRANSCRIPT
A rede física não basta na época do 2.0!!
4 Junho 2009
Luc Quoniam UFP
Moore’s & Machrone’s laws, dog’s years (Yolin)
1
21
41
61
81
101
121
141
161
0
10
20
30
40
50
60
70
1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004
My
age
Capa
city
Millions
Equipment costs (Machrone)
Application abilities
Luc Quoniam UFP
It is still going on!! Nature 21 May 2009:
• James Chon (Australia) technology for DVD Disks 1600 Go that could
be sold in 5 or 10 years Samsung partner!
Luc Quoniam UFP
Information quantity, growth and visibility5 Exabytes (5x1018) new information in 200230% annual increase (1999-2002)
(Berkeley, 2003)Buthuman brain can only absorb 30 Mb/year (30x106)(Pedagogic Programs)
Human knowledge networks Invisible Web x5001+1+1 > 3
Luc Quoniam UFP
Knowledge sharing history and professionals Narrator Script Writer
Professor, doctor, journalist using radio, television, computer
Communication 1 to N
Luc Quoniam UFP
A chief “cacique” says: “everbody must learn, read, listen, look...”
I, chief “Cacique”
(Journals, TV, Radios, Professors, Doctors,
Insurance...)
you indians1 to nMarcos Cavalcanti UFRJ
Luc Quoniam UFP
We, chiefs
Web 1.0: information
all of us may and can build information
(Web site)
n to n
Marcos Cavalcanti UFRJ
Luc Quoniam UFP
Web 2.0: knowledgeWe, chiefs
all of us may and can build knowledge
n to n
Marcos Cavalcanti UFRJ
Concept change, why now
Web From To
1.0
Formation 1960-1990
Academic commercial One more way to communicateDiffusio
n 1995-2005
Commercial Web Web2.0
2.0
Collective intelligence projects2005-
n to n communication
n to n ellaboration of knowledge
The most important way to communicateMedia
convergencePersons convergence
3.0 … … … …Luc Quoniam UFP
Published content to user generated contents
Luc Quoniam UFP
It is not finished!!
Luc Quoniam UFP
1+1+1 > 3
Digital native
1.0 born after 1985 2.0 born after 1995 Digital excludes!!
Luc Quoniam UFP
Knowledge construction of a digital native student > 10 000 h. video games > 250 000 h. e mails > 10 000 h. mobile phone > 20 000 h. television > 500 000 h. commercial seens
Luc Quoniam UFP(Mark Prensky / www.marcprensky.com)
< 5 000 h. reading books
Conflit de génération pour la transmission du savoir...
Luc Quoniam UFP
Décision
Digital Natives
(René Barsalo, 2006)
Generational network 1+1+1 > 3
The World is Flat! Other flatteners
• 2.0 Concept• International virtual
communities• To be continued…
Luc Quoniam UFP
The Flatteners• The fall of the
Berlin Wall• Netscape IPO• Work flow
software• Open-sourcing• Outsourcing• Offshoring• Supply-chaining• Insourcing• In-forming• Wireless
(Thomas L. Friedman, The World is Flat)
Applied flat world
Luc Quoniam UFP
Globalisation/Glocalization Sustainability Social responsibility Tangible to intangible
Luc Quoniam UFP
Innovation management Taylorism, bureaucracy
Versus adhocracy, serendipity, get out of the box!!
Luc Quoniam UFP
Myers-Briggs Type Indicator (MBTI) Psychometric questionnaire
designed to measure psychological preferences in how people perceive the world and make decisions
Individuals are either born with, or develop, certain preferred ways of thinking and acting
None of these types is "better" or "worse“
In the same way that writing with the left hand is hard work for a right-hander, so people tend to find using their opposite psychological preferences more difficult, even if they can become more proficient (and therefore behaviorally flexible) with practice and development.
Luc Quoniam UFP
The four dichotomies
Extraversion (E)
Introversion (I)
Sensing (S) Thinking (T)
iNtuition (N) Feeling (F)
Judgment (J)
Perception (P)
cognitive information-gathering (perceiving)
decision-making(judging)
Lifestyle
functions
16 Typesthe MBTI instrument does not measure aptitudeit simply indicates for one preference over another
Luc Quoniam UFP
The selection process school, graduates studies (entry &
exit) recruitment and promotion of the
company eliminates
• almost totally "F", those whose selection criteria in decision-making criteria are human
• most of the "P" those who question the decisions taken to adapt to circumstances
exception of "ENTP", innovators, and "INTP", inventors, that the organization needs, but seeks to eliminate because does not known how to manage them. • more accentuated at CEO level.
Luc Quoniam UFP
You are not alone!4 of every 9 business managers
are “STJ”! S: Not interested in abstract theories.
Want learning to have direct, immediate application.
T: Practical, realistic, matter-of-fact, with a natural head for business.
Well-organized, take responsibility. J: Good administrators; are decisive,
hasten to implement decisions.4 of every 9 business managers
shadows are “NFP”! NF: Idealistic, humanistic, not
hierarchical FP: Flexible, people skilled NP: improvising, stimulating, not
compulsive
Margerison & lewis 1981Luc Quoniam UFP
Statistical distribution of MBTI types of the company's manager
Luc Quoniam UFP
Thinking out of the box!!!
Luc Quoniam UFP
Complementarity ENTP, innovators INTP, inventors Shadows xSFJ : ISTJ administrators
ou organizers.
Luc Quoniam UFP
O rganization Imaginatio n, creativity, serend ip ity C lub M ed G ilb ert T rigano G érard B litz M icroso ft S teve B almer B ill G âtes N ike P hil K night B ill B o w erman H ewlett- P ackard D ave P ackard B ill H ew lett ( H P - 3 5 ) eB ay J eff S ko l & M eg W hitman P ierre et P am O mid yar S o ny A kio M o rita M asaru Ib uka ( T ransisto r rad io , w alkman) T up p erware B ro w nie W ise ( réseau) E arl T up p er ( chimist) P almC o mp utmg D o nna D ub insky J eff H aw kins L 'E sp ace ( R enault) J ean- L uc L agard ère P hilip p e G uéd o n, B ernard H ano n L e B M X ( o lymp iq ue) R o n M ackler S co tB reithaup t( 1 3 year) H arley- D avid so n R ich T eerlink W ilîi D avid so n A p p le S teve J o b s S teve W o zniak Intel A nd y G ro ve C o rd o n M o o re & R o b ert N o yce A mazo n.com J effW ilke ( A ccenture, 6 S igma) J effB ezo s A cco r G érard P élisso n P aul D ub rule N o uvelles Fro ntières L ucien M eud ec J acq ues M aillo t
1+1+1 > 3
CI profiles ENTP, innovators INTP, inventors for
R&D ESFJ information stock ENTJ, INTJ planning, management INFJ, INFP human network
management ESTJ, ISTJ Decision making
The network takes precedence over the isolated person
Luc Quoniam UFP
1+1+1 > 3
Collective intelligenceWho invented the poliomelithe Vaccin?
Who built the human genome map?
Jonas Salk & Albert Sabin
Luc Quoniam UFP
ERM - the world's leading provider of environmental consulting services
2 Environmental Business Achievement awards :
• Practice Areas Category for the 60% growth • Organizational Innovation Category for the use of
Knowledge Sharing Platform – Minerva.
Launched in May 2007 to• create a strong social network • enable the firm’s global experts to “discover” one another,
share resources, and work together• deliver the best innovative solutions
Supporting ERM’s business strategy and objectives using Web2.0 technologies such as wikis, blogs and interactive forums to transform businesses, organizational culture, and employees’ ways of working, in addition to having received more that 2.8 million hits in its first six months of operation.
Impacting the business
Luc Quoniam UFP
Emerging 2.0 concept HR 2.0 Management 2.0 Entreprise 2.0 Education 2.0 Law 2.0 Health 2.0 Public Relation 2.0 Government 2.0 Library 2.0 Thinking 2.0 Working 2.0 Innovation 2.0 …
Luc Quoniam UFP
2.0 concept
Luc Quoniam UFP
Architecture
socialparticipationapplica
tionPerpetual
betaThinking out of the box
Long tail global micromarket
1-2 Billion people
N to N communicationKnowledge co-elaboration
