a presentation on celebrity branding

CELEBRITY BRANDINGBy Debajit Ghosh

Definition of Celebrity• A well known person who enjoys specific public

recognition by a large number of certain group of people.

Important celebrity attribute• An image is created in the mind of the

customer by the celebrities.

• Celebrities help to build up a brand.

• Get the right celebrity to endorse the right brand.

Risk associated with celebrity endorsement• Negative publicity• Overshadowing• Overexposure• Overuse • Extinction• Financial risk

Framework to make effective celebrity endorsement?

• Are the celebrity endorsement programs result driven?

• How to quantify the value generated by celebrity endorsements?

• Are customers able to connect the brand with the celebrity?

Product which I would have endorsed by a celebrity• A refreshing health drink to reduce the

tiredness of a busy working day.• After school refreshment to remove the

slackness.• Good health drink for the elder ones too.

Celebrity for the product• I would offer Naseeruddin Shah to endorse

this health drink for the elder ones.

Celebrity for the product• I would offer Akshay Kumar to endorse this

product for the busy working persons.

Celebrity for the product• I would offer Darsheel Safary to endorse this

health drink for the after school slacks.

How to launch the product?Three steps to be used to launch the product.• Segmentation• Targeting• Positioning

How would I advertise?• Word of mouth• Newspapers • Magazine Ads• Commercial• Internet

Thank You

Make Presentation much more fun