accidental branding presentation
TRANSCRIPT
Memory: 20 GB 20 GB
Songs: ~4500 ~4500
iPod Second Generation
July 2002
Creative NOMAD Jukebox Zen
June 2002
http://docs.info.apple.com/article.html?artnum=61688-en http://www.mp3newswire.net/stories/2002/nomadzen.html
Time to $100 Million in Annual Revenues
22 years
1971-1990 19 yearshttp://www.nytimes.com/2006/05/04/business/04sbux.html1987 (Austria) - 1998 11 years
1964- 1980, 16 yearshttp://www.answers.com/topic/nike-inc?cat=biz-fin
1976-1986, 10 yearshttp://www.answers.com/topic/apple-computer-inc?cat=biz-fin
Μύθος (míthos) - Mythos * From μυθολογέω "I tell tales," μυθολόγος "legend," μῦθος "story" and λέγω "I say"
* Definition: a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural
phenomenon
λόγος - Logos * From λέγω - "I say"
* Definition: the divine reason implicit in the cosmos, ordering it and giving it form and
meaning.
Mythology – a story with a lessonMythology – a story with a lesson