a perfect pr opportunity to highlight your brand

A PERFECT PR OPPORTUNITY!

A NOBLE CAUSE

• Launched on 19.6.2013 at St Teresa's College Ernakulam • Purpose – – to create awareness about hair donation. – To donate wigs with natural hair to deserving chemo patients.

• Why- – Wigs are expensive . Hence they get confined to their homes. – Gives confidence to fight disease – face the society.

PR Opportunity

• A very poignant social issue • connect with students and ladies - target market • create a very caring image. • Perfect opportunity to get the banner into

educational institutions and catch them young. • It is definitely a feasible project since the

campaign has proven to be a success• Already hit news headlines several times

HIT ALL HEADLINES!

Involvement/Budget

• SPONSOR AS CSR EVENT

• USE BANNERS AND CONVERT INTO PR EVENT

• WE HAVE ORGANISERS – COST COULD BE AS LOW AS Rs.20,000 TO PAY WIG MAKER DIRECTLY

• ONLY PRODUCTION COST OF WIG @RS 4500/RS (3000 WITHOUT BANNERS.)

EVENTS HELD SO FAR BY

• Rotary Club, Kottayam• Inner wheel• Sargashetra Cultural Centre• Vijayapuram Social Service Society• Technopark , Trivandrum• St Teresa’s College, Ernakulam• Global Public School• St Josephs College• BCM College, Kottayam• · Mantri Mall,Bangalore

Events planned

• Sarga Kshetra Cultural Centre ( A charitable organisation) has expressed interest in holding events in 3 locations in Changanacherry, Tiruvalla and Alleppey after holding one . They have already held an event very efficiently hence the sponsor can avoid spending on event managers.

• Colleges are also coming forward to host events.

Publicity• Facebook-– Hair for Hope India page – 4633 likes

• TV- Covered by all leading channels. Samples can be found on page

• PRESS-Covered by all leading papers.Please check facebook page .

Demand for wigs

• Catered to requests from• Amala Hospital, Trichur• RCC, TVM• St John's hospital ,Bangalore etc• The actual wig donation could also be a PR

event

ACHEIVEMENTS

• Received hair donations from all over India• Involved a number of organisations• Donated 18 wigs• Educated a whole state at zero cost• Covered by all media in Kerala several times.• Held a major event in Bangalore covered by 3

leading papers.

LINKS

• FACEBOOK PAGE https://www.facebook.com/HairForHopeIndia

• Press reports https://www.facebook.com/media/set/?set=a.377275059040516.1073741832.373777546056934&type=3

• Few TV reports https://www.facebook.com/media/set/?

set=vb.373777546056934&type=2