a perfect pr opportunity to highlight your brand
DESCRIPTION
A perfect CSR/ PR OpportunityTRANSCRIPT
A PERFECT PR OPPORTUNITY!
A NOBLE CAUSE
• Launched on 19.6.2013 at St Teresa's College Ernakulam • Purpose – – to create awareness about hair donation. – To donate wigs with natural hair to deserving chemo patients.
• Why- – Wigs are expensive . Hence they get confined to their homes. – Gives confidence to fight disease – face the society.
PR Opportunity
• A very poignant social issue • connect with students and ladies - target market • create a very caring image. • Perfect opportunity to get the banner into
educational institutions and catch them young. • It is definitely a feasible project since the
campaign has proven to be a success• Already hit news headlines several times
HIT ALL HEADLINES!
Involvement/Budget
• SPONSOR AS CSR EVENT
• USE BANNERS AND CONVERT INTO PR EVENT
• WE HAVE ORGANISERS – COST COULD BE AS LOW AS Rs.20,000 TO PAY WIG MAKER DIRECTLY
• ONLY PRODUCTION COST OF WIG @RS 4500/RS (3000 WITHOUT BANNERS.)
EVENTS HELD SO FAR BY
• Rotary Club, Kottayam• Inner wheel• Sargashetra Cultural Centre• Vijayapuram Social Service Society• Technopark , Trivandrum• St Teresa’s College, Ernakulam• Global Public School• St Josephs College• BCM College, Kottayam• · Mantri Mall,Bangalore
Events planned
• Sarga Kshetra Cultural Centre ( A charitable organisation) has expressed interest in holding events in 3 locations in Changanacherry, Tiruvalla and Alleppey after holding one . They have already held an event very efficiently hence the sponsor can avoid spending on event managers.
• Colleges are also coming forward to host events.
Publicity• Facebook-– Hair for Hope India page – 4633 likes
• TV- Covered by all leading channels. Samples can be found on page
• PRESS-Covered by all leading papers.Please check facebook page .
Demand for wigs
• Catered to requests from• Amala Hospital, Trichur• RCC, TVM• St John's hospital ,Bangalore etc• The actual wig donation could also be a PR
event
ACHEIVEMENTS
• Received hair donations from all over India• Involved a number of organisations• Donated 18 wigs• Educated a whole state at zero cost• Covered by all media in Kerala several times.• Held a major event in Bangalore covered by 3
leading papers.
LINKS
• FACEBOOK PAGE https://www.facebook.com/HairForHopeIndia
• Press reports https://www.facebook.com/media/set/?set=a.377275059040516.1073741832.373777546056934&type=3
• Few TV reports https://www.facebook.com/media/set/?
set=vb.373777546056934&type=2