a n e v o l u t i o n

A N E V O L U T I O NA N E V O L U T I O N

Vanessa Alessi

Alicia Anzis

Brooke Kruschke

Naomi MacVittie

Overview

ObjectivesStrategyTacticsFindingsRecommendations

Objective

Strategy

Strategy

Face-to-Face Interviews Catapult Client: Juniper

Online ResourcesPersonal Observations

Tactics

Tactics

Internal InterviewsClient InterviewsOutside Research

Findings

Defining CatapultCompetitive AnalysisCatapult Advantages

Discovering Opportunities

Defining Catapult

History

Competitive Analysis

SWOT Analysis

STRENGTHSWEAKNESSES

OPPORTUNITIESTHREATS

Focus on clients

Unique breadth of services

Longevity/Experience

Ability to deliver

Expansion

Never stop learning

Utilize technology/better tools

Create a personality

Disconnect between companies

Marketing Catapult

Size

Not leveraging technology

Economy

New technology

Too many services?

Next steps

CRM Fusion

RingLead

Blue Singapore

Astadia

ReachForce

MarketOne

Target 250

Jigsaw

Better, Inc.

By Appointment Only

Axciom

IMI

Turn

Kern

Liquid

Loomis Group

Resource

Godfrey Q

Via Luna Group

JWT

GyroHSR

Target Profiling

Data Services

Direct Marketing

CRM Fusion

MassImpact

MassEffect

ReassignOwnership

MassBackup

Cleansing Tools

Discovery Tools

Verification Tools

Dupe Blocker

People Import

Brand/Sales

Search Engine Optimization

Creative

Strategy

Search Engine Marketing

Global Teleservices

Telemarketing

Automation

Online Support

GyroHSR

BrandingStrategyResearchPlanning

Direct/CRMSocial Network Marketing

Sales PromotionsMedia

CreativeSearchDigital

Experiential

Global Teleservices

Telemarketing

Dashboard/ Reporting

CRM

Marketing Automation Tools

Lead Generation

List Building

Public Relations

MarketOneCRM

Leads

Profiling

Email Marketing

Reach Surveys

Web Marketing

Event Marketing

Partner Marketing

Reach Surveys

Real Time Notifications

List Enhancement

Eloqua

Data Services

Database

Search Engine Marketing

Search Engine Optimization

Creative

Strategy

Direct Marketing

Brand/Sales

ReachForce

Discover

Capture

Refresh

Relevance & Repair

Insight

Smart ContactsSearch Engine

Marketing

Search Engine Optimization

Creative

Strategy

Direct Marketing

Brand/Sales

Global Teleservices

Telemarketing

Dashboard/Reporting

Marketing Automation Tools

Lead Generation

Connect

Convert

Automation

Catapult Advantages

Catapult Advantages

Breadth of ServicesStrong Client RelationshipsExperienceProven Success

Catapult Advantages

Only an event agency like Catapult can provide a client with closed-loop marketing.

Breadth of Services

Catapult Advantages

Catapult prides itself in it’s trusting client relationships.

Strong Client Relationships

Catapult Advantages

Catapult is an established and evolving agency with a broad spectrum of employee experience.

Experience and Longevity

Catapult Advantages

There is no question that Catapult’s capabilities run deep and this can be seen in their lengthy list of success stories.

Proven Success

Discovering Opportunities

Discovering Opportunities

This is what YOU said you’d like to see change here at Catapult.

Your Voices Were Heard

JPEG

Recommendations

Recommendations

Catapult is a closed-loop-marketing agency with three unified professional teams that specialize in demand generation

Define Catapult

Recommendations

Same schedules/meetingsView each other partnersClosing the inner loopOpen communication

Unify The Company

Recommendations

HAROSocial MediaWebsitePRMarketing tools

Market Catapult

Recommendations

Never stop Learning Leverage Technology

Always be on the Forefront

Recommendations

Skills/Knowledge Geographically Clients Vertically (more than tech industry)

Explore Growth Opportunities

Recommendations

The Next Step is YOURS Consider recommendations Schedule a meeting Implement a plan Take action

Elevator Pitch

Catapult is a closed-loop marketing agency with three professional teams that specialize in demand generation, data services and target profiling. While other one-dimensional agencies might provide you with creative templates, we develop unique, well-thought-out, creative campaigns. Catapult is a business-to-business integrated marketing agency that can meet all your marketing needs and provide effective, measurable results. We have built strong and lasting relationships with clients such as Juniper, eBay, and Citrix. These are just a few companies that have trusted us to turn a budget into a successful marketing campaign and we hope you will join our list of success stories.