a n e v o l u t i o n
DESCRIPTION
A N E V O L U T I O N. Vanessa Alessi Alicia Anzis Brooke Kruschke Naomi MacVittie. Overview. Objectives Strategy Tactics Findings Recommendations. Objective. Strategy. Strategy. Face-to-Face Interviews Catapult Client: Juniper Online Resources Personal Observations. Tactics. - PowerPoint PPT PresentationTRANSCRIPT
A N E V O L U T I O NA N E V O L U T I O N
Vanessa Alessi
Alicia Anzis
Brooke Kruschke
Naomi MacVittie
Overview
ObjectivesStrategyTacticsFindingsRecommendations
Objective
Strategy
Strategy
Face-to-Face Interviews Catapult Client: Juniper
Online ResourcesPersonal Observations
Tactics
Tactics
Internal InterviewsClient InterviewsOutside Research
Findings
Defining CatapultCompetitive AnalysisCatapult Advantages
Discovering Opportunities
Defining Catapult
History
Competitive Analysis
SWOT Analysis
STRENGTHSWEAKNESSES
OPPORTUNITIESTHREATS
Focus on clients
Unique breadth of services
Longevity/Experience
Ability to deliver
Expansion
Never stop learning
Utilize technology/better tools
Create a personality
Disconnect between companies
Marketing Catapult
Size
Not leveraging technology
Economy
New technology
Too many services?
Next steps
CRM Fusion
RingLead
Blue Singapore
Astadia
ReachForce
MarketOne
Target 250
Jigsaw
Better, Inc.
By Appointment Only
Axciom
IMI
Turn
Kern
Liquid
Loomis Group
Resource
Godfrey Q
Via Luna Group
JWT
GyroHSR
Target Profiling
Data Services
Direct Marketing
CRM Fusion
MassImpact
MassEffect
ReassignOwnership
MassBackup
Cleansing Tools
Discovery Tools
Verification Tools
Dupe Blocker
People Import
Brand/Sales
Search Engine Optimization
Creative
Strategy
Search Engine Marketing
Global Teleservices
Telemarketing
Automation
Online Support
GyroHSR
BrandingStrategyResearchPlanning
Direct/CRMSocial Network Marketing
Sales PromotionsMedia
CreativeSearchDigital
Experiential
Global Teleservices
Telemarketing
Dashboard/ Reporting
CRM
Marketing Automation Tools
Lead Generation
List Building
Public Relations
MarketOneCRM
Leads
Profiling
Email Marketing
Reach Surveys
Web Marketing
Event Marketing
Partner Marketing
Reach Surveys
Real Time Notifications
List Enhancement
Eloqua
Data Services
Database
Search Engine Marketing
Search Engine Optimization
Creative
Strategy
Direct Marketing
Brand/Sales
ReachForce
Discover
Capture
Refresh
Relevance & Repair
Insight
Smart ContactsSearch Engine
Marketing
Search Engine Optimization
Creative
Strategy
Direct Marketing
Brand/Sales
Global Teleservices
Telemarketing
Dashboard/Reporting
Marketing Automation Tools
Lead Generation
Connect
Convert
Automation
Catapult Advantages
Catapult Advantages
Breadth of ServicesStrong Client RelationshipsExperienceProven Success
Catapult Advantages
Only an event agency like Catapult can provide a client with closed-loop marketing.
Breadth of Services
Catapult Advantages
Catapult prides itself in it’s trusting client relationships.
Strong Client Relationships
Catapult Advantages
Catapult is an established and evolving agency with a broad spectrum of employee experience.
Experience and Longevity
Catapult Advantages
There is no question that Catapult’s capabilities run deep and this can be seen in their lengthy list of success stories.
Proven Success
Discovering Opportunities
Discovering Opportunities
This is what YOU said you’d like to see change here at Catapult.
Your Voices Were Heard
JPEG
Recommendations
Recommendations
Catapult is a closed-loop-marketing agency with three unified professional teams that specialize in demand generation
Define Catapult
Recommendations
Same schedules/meetingsView each other partnersClosing the inner loopOpen communication
Unify The Company
Recommendations
HAROSocial MediaWebsitePRMarketing tools
Market Catapult
Recommendations
Never stop Learning Leverage Technology
Always be on the Forefront
Recommendations
Skills/Knowledge Geographically Clients Vertically (more than tech industry)
Explore Growth Opportunities
Recommendations
The Next Step is YOURS Consider recommendations Schedule a meeting Implement a plan Take action
Elevator Pitch
Catapult is a closed-loop marketing agency with three professional teams that specialize in demand generation, data services and target profiling. While other one-dimensional agencies might provide you with creative templates, we develop unique, well-thought-out, creative campaigns. Catapult is a business-to-business integrated marketing agency that can meet all your marketing needs and provide effective, measurable results. We have built strong and lasting relationships with clients such as Juniper, eBay, and Citrix. These are just a few companies that have trusted us to turn a budget into a successful marketing campaign and we hope you will join our list of success stories.