a facebook for things: turning physical products into digital information services

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

Andy  Hobsbawm  @ConnectEvrythng  

A  FACEBOOK  FOR  THINGS  Turning  physical  products  into  digital  

informaCon  services  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

TUESDAY,  AUGUST  10,  2010  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

M2M!

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

The  Web  of  things  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

The  Web  of  things  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

The  Web  of  things  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

PEOPLE + THINGS!

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

Web  of  Things  +  Smartphones  

Together,  it  gets  really  interesDng…  

1 + 1 = 3

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

People  +  Things  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

Real  objects  part  of  the  real-­‐Cme  web  

You  won’t  need  to  hunt  anxiously  for  your  missing  shoes  in  the  morning,  you’ll  Google  them.  

“  ”  

Source:  Bruce  Sterling,  ‘Shaping  Things’  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

The  future  is  here  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

A  Facebook  for  things  

An  Ac)ve  Digital  Iden)ty  profile  for  every  thing.  

Think  of  a  Facebook  for  things  −  individual  things  with  unique  digital  profiles,  like  we  have,  to  update,  share  and  add  to…  

a  Facebook  for  things  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  Photo  credit:  Feliciano  Guimarães  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

ConnecCng  people  +  products  

•     Accessories,  Consumers  

Producers  

•  How to connect the things I care about into my social graph?

•  How to easily find digital content, community advice and services linked to my product?

•  How to share content from or linked to my product?

•  How to connect product and customer experience?

•  How link a product with own & 3rd party digital services?

•  How to connect products through the supply chain to end customers?

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

“Product  RelaConship  Management”  

Augmented,  social  product  experiences  

Consumer  relaConships    based  on  a  product  

•  ‘Check-­‐in’  to  your  products  

•  Connect  with  your  social  graph  •  Access  value-­‐add  services,  

funcConality,  proposiCons  

•  Direct  customer  interacCon  

•  Customer  informaCon  &  analyCcs  •  Digital  services  innovaCon  &  ops  

integraCon  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

AcCve  Digital  IdenCCes  @  the  office  

Office  desks  and  chairs  with  Ac)ve  Digital  Iden))es  can  augment  the  physical  office  experience  with  digital  services  

E.g.  phone  preferences  and  personal  voicemail  

acCvated,  heaCng  adjusted,  documents  and  video-­‐conferencing  a^endees  called  up  for  the  meeCng.  

Could  automaCcally  enter  acCviCes  into  Cmesheets,  

and  provide  overall  infrastructure  usage  data  to  faciliCes  managers  (incl.  energy,  lighCng,  etc)  

Checking  into  a  desk  or  chair  makes  it  smart,  

knowing  who’s  using  it  and  automaCcally  configuring  meeCng  room  preferences  

to  that  individual  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

NOT  generic  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

Unique  idenCty  =  unique  relaConships  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

more to this productthan meets the eye!

The  consumer  proposiCon  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

Augmented product experience

Getting the most out of the things you own and use#

The  consumer  proposiCon  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

The  marketer  proposiCon  

Everyone  is  unique,  and  now  so  are  their  products  

Unique  ID  turns  products  into  owned  digital  media  

Enabling  personalisaDon    

Triggered  at  the  right  moment  

Powered  by  real-­‐Dme,  social  data  

Each  interacCon  creates  richer  layers  of    data  and  more  targeted  communicaCons  

MulDple  apps  (e.g.  anC-­‐counterfeit),  single  ID    

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

Every  Thing  Connected  

Pugng  things  on  the  Web  and  managing  how  they    interact  with  each  other  and  other  people  

An  apps  /  services  ecosystem  driven  by  connected  things  using  ADI  profiles  

 @ConnectEvrythng    ©  Evrythng  Limited  |  2012  

The  future?  

If  you  thought  there  was  a  lot  of  communicaDon  on  the  internet  today…  

Just  wait  unDl  all  the  things  start  talking