a case study in success online how to generate revenue through content marketing
Post on 25-Dec-2015
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I am Ryan Hanley
• Insurance Producer, CIC– The Murray Group
Insurance Servicers, Inc
• Creator/Editor – www.RyanHanley.com
• Author – The Social Tools Book
• Producer– The Content Warfare
Podcast
Success Online is derived from your ability to
consistently deliver value and has nothing to do with your technical knowledge
of the Internet.
Ground Rules
• Ask lots of questions… – Even dumb questions• I don’t expect you to be an expert
– Be prepared for my honest opinion– You can always follow up with me
• I may go on a tangent – I promise it will always be relevant
• I don’t care if you email or send texts• You don’t have to ask me to go the bathroom
Our Goals for Today
• Content Marketing and SEO• My SEO Experiment• Facebook & Google+• HOW to generate new business revenue from
content marketing, SEO and Social Media• Action-items to dominate your local market
online using content, SEO and Social Media
Myths About Selling Online
• Internet Shoppers Buy on Price– If we don’t treat our product like a commodity they
won’t buy it like a commodity• We Need To Be On Every Social Media Site to be
Successful– Success online is about becoming a valuable resource
• Consumers Need Our Expertise– The information gates to our knowledge have been
unlocked
Common Objections to Social Media
• We work on referrals…• So does the Internet
• Internet leads are price shoppers…• Statistically not true
• It takes too much time…• You don’t have time for to generate revenue?
• I don’t know anything about computers…• Hire someone that does
• I don’t like the Internet• But your clients do
Content Marketing - is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
SEO (Search Engine Optimization) - is the process of improving the visibility of a website or blog in a search engine's "natural," or un-paid ("organic“) search results.
Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and
approach it all as if they’re starting from scratch.
- Srinivas Rao
My SEO Experiment
• Answer 100 Questions– By video– Two minutes of less– Post on YouTube
• Create a corresponding blog post– Embed YouTube video in the blog post
• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN
– and Relevant Groups• Put links to post in email newsletter
Where do I get content?
• Client questions• CE Classes• Trade magazine• Community events• Charitable events• Employee success• Testimonials• Case studies
• The weather• Safety tips• Other insurance
agencies• Your own experience• New technology• Market changes• Industry events
What Social Media Should I Use?
• Facebook• LinkedIn• Twitter• Google+• YouTube• Pinterest• Foursquare• Yelp
Get More Facebook Likes
• Buy easy to remember domain– www.SubscribetoYOURAGENCY.com– www.ConnectwithRyan.com
• Facebook Address on Everything• Facebook Address displayed on Website w/ Link• Link to agency page from personal profile• Invite clients and friends to Like agency page• Facebook Address in email signature
ACTION ITEM #4
Why use Google+
• Having 100 Google+ followers increases search engine ranking by 14.63 positions– Indexed by Google
• Social search relevance with connections– Authorship tag
• Google Hangouts• It’s Google…
http://www.tastyplacement.com/infographic-testing-social-media-signals-in-
search
Google wants you to use Google products
Action-Items for Next Week
1. Write down client questions 2. Place Calls-to-Action on website, blog and
social media3. Update Facebook Page4. Link to Facebook Page in every communication5. Create / Update Google+ Page6. Place Authorship Tag in Blog Posts
Thank You• Ryan Hanley– Twitter: @RyanHanley_Com– Web: www.RyanHanley.com– Email: ryan@ryanhanley.com
I wish you all Success in your Online Marketing!
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